The document outlines 10 rules for developing connected TV apps: 1. Define a strategy for the app upfront. 2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control. 3. Consider important tech specs like screen resolution and safe areas when designing for TVs. 4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons. 5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs. 6. Simplify user interface controls as interaction is through a remote rather than mouse/

1. 10 rules for Connected TV apps development Javier Lasa R&D manager Prisa digital videoweb 2011 twitter/javier_lasa

2. What is connected TV?

3. What is connected TV? A TV set with internet connection? Not quite @

4. What is connected TV? Ipad 250.000 Elpais y digital + 150.000 apps downloaded Smartphone 30% market share 1,5 mm iphones CTV 21% market in 2011 2,5 M TV 54 % in 2014 (SPAIN) Connected Tv is the marriage of television engagement & internet interactivity @ idea by @plinkers

5. Fragmented ecosystem New actors

6. SP Fragmented ecosystem What,s better a native app or a adapted web view? Think global a maximize reach Data by @plinkers

7. 10 Rules for Connected TV development Rule 1 # Define a strategy Rule 2 # Tv isnt a PC neither a mobile Rule 3 # Tech specs matter Rule 4 # Flattern information hyerachy Rule 5 # Navigation is key Rule 6 # Simplify user interface controls Rule 7 # Enable interaction and conversation Rule 8 # Testing and performace Rule 9 # Define advertising strategy and analytics Rule 10 # Enhance your project manager skills

8. What Why How Where When Who Topics are we going to cover? Formats area we going to use? Does anyone care? Does this provide bussines value? (AD-PPV-SBS) We deliver content(tech specs audio-video) Should we say it? (style tone of voice..) Will we get the content Can we syndicate the content? Feeds social media Will this be published? Will it need to be updated? Is responsible for the content? Will maintain it over time? Rule 1 # Define a strategy

10. Rule 3 # Tech specs matter

11. 01 02 03 04 05 06 Tv signal TV App store app categories Elpais app Main level 2 level Video section 3 rd level Video playback Rule 4 # Flattern information hyerachy

14. Social features must be present in the app but mixing the public and private in one screen can lead to problems Rule 7 # Enable interaction and conversation

15. Rule 8 # Testing and preformace screen resolution and safe area Desing for large screens Test the apps on final screen Adapt image output to TV set, blu-ray and STB at initial design

16. SOPONSORSHIP SPLASH SPONSOR HEADER INTERSTITIAL LANDING PAGE PRE-ROLL OVER DISPLAY Rule 9 # Advertising strategy & analytics

17. Launch april 2011 Documentation Functional specs Tech specs Access development environment NDA Signing Product Management NDA Closure Business Service Contract Transfer development konwledge to BU Product Roadmap & work plan Tv app average development time: 6 week plus 4 week of testing Average cost: 15k- 25k euro Test & integration 4-6 weeks Rule 10 # enhance your project manager skills Think global ( international teams: Korea, NYC, Japan, London) Bussines case Design Programming Test

18. Not a rule, a must # Love your products

19. Not a rule, a must # Love your products

20. THE FUTURE? #futureofconnectedTV

21. #Eskerrik asko #Gracias #Thank you Donwload presentation at Slideshare.net/javierlasa twitter/javier_lasa blog: javierlasacastro.wordpress.com