This presentation covers Javier Lasa´s web Tv production experience at Grupo Prisa, largest spanish Media Group and the issues concerning video plattform selection.

1. If you stream it, will they watch? Prisacom 2009 a web TV platform development in practice

3. Interactive Application Live TV VOD videoclub online screens adserver integration WEB TV Rigths management “ UGC INTERACTION User VOD Editorial system integration PPV- Suscription -Cach up TV WEB TV: Grupo Prisa system requirements PLUS advertising ELPAIS.COM CUATRO.COM CRM integration LEADS US TO OPTIMIZE PRODUCTION AND BUSSINES PROCESS

4. Short video Complete programmes Live events PPV Video production in four formats

5. Short video Complete programmes Live events PPV Video production in four formats

6. During 2008 and 2009 two elpais.com exclusive video news, get the maximun exposure in spanish market, increasing 30% audience in one week. Video success can kill you 2009 Berlusconi affaire 2008 Madrid air crash

7. 20% VIDEO ENCODING NET STORAGE 50% LIVE EVENTS 50% 25% AUDIENCIE 150% ADVERTISING STREAMING 15% SAVING INCREASED CAPACITY Platform Main advantajes 45.000 video files/month- 5000 new video 200.000 video archive 150 TB /month 200 live events/year 20 MM videos /month 20. 000 CPM /month

8. LIVE TV Catch up VOD EPG Geo control Rigths management PPV adverting analitys trancoding Reports T-comm Tv social CMS Integratión Video Live TV PPV Advanced player The service and application layer is independent of content and design on multi-format environments User experience web TV platform functionalities

9. Video platform: partner selection Proposed solution: in house development + partner EBD after a process of selection of 8 video solution providers . EBD is an experienced partner in video content management development in Spanish web TV market . Provides a platform with proven advanced solutions (reports /advertising) Allows for growth and innovation capacity Independent of any CDN,s Transcoding and multiple qualities (different channels, same video)

10. Bussines model based on advertising and PPV.

15. A truly multiplattform environmet

16. Integrated mobile publishing (3g & iphone)

18. web Tv interface and CMS Scrennshots

23. Live streaming: multicamera

24. VOD: PPV or suscription mode

25. VOD: PPV or suscription mode

26. VOD: PPV or suscription mode

27. VOD: video acces on PPV or suscription mode

28. Product roadmap & Innovation

29. 50C + 15M + 20T + 15P 50% of C = Content and production, relevance matters on top of quality 15% of M= Metadata: Video optimization (SEO) 20% of T = Thumbnail, individual image describing video essence, first audience hook. 15% of P= Promotion, video seed in social networks, video portals, videobblogging, its takes 80% of redirect traffic. What we learned: “Video online succes formula” (just kidding) Based on Tubemogul´s video succes formula

30. Understand the new user of TV 2.0: user as producer User as TV programmer User as consumer UGC VIDEO User Comments Valoraciones Personal Playlist Most views Recommended On demand Friends network as recomneded system Playlist based on time avalaible or mood User as distributor RSS channels syndication, email viral video recomendation on social networks advertising- PPV- T commerce

31. produce Video of relevance Seed It online Monitor interest Respond to it analize results Redefine video positionig Amplify Any interest Aware of user feedback Video Quality is nothing to do with relevance Based on Community analytics by Alistair and Sean Power Manage online video as social conversation:

32. webTV_2.0: multimedia enhanced experience

34. Thank you Email: [email_address] Twitter: www.twitter.com/jlasa