Javier Lasa is actually COO and Business Development Director at NativeAD, and former head of R&D digital innovation at Grupo Prisa Media Group. He received his MA in Television Production from Middlesex University, London, UK, and B.Sc degree in Marketing and Advertising from Basque Country University, Bilbao and B.Sc degree in Information Science form Complutense University, Madrid. Javier Lasa has achieved 25 years of professional experience in digital multimedia business and operations with strong strategy, technical and digital product skills gained in TV, multimedia, and Internet industry since 1988.

1. 1986
2014
1
Javier Lasa
Interactive Multimedia projects

2. 25 years Experience in multimedia Production and Bussiness development
Professional experience
TV
-
Multimedia
- Vocento
1986
Academic
bakgroung
2006
Televisión
1988-1990
Multimedia Content
Director 1992-1996
Dir Internet
channels Vocento
1999-2006
4
•B.Sc degree in Marketing and
Advertising from Basque Country
University, Bilbao
•B.Sc degree in Information
Science form Complutense
University, Madrid
7
years
•. He received his MA in
Television Production from
Middlesex
University, London, UK,
7
years
years
Experience y Tv
production and technical
operations as camera
editing and directing
Entrepreneur participant
associate I setting up first
private CD-I interactive
multimedia studio
Director of content
production with more than
150 multimedia interactive
projects completed CDrom,CD-I, Internet
1999-2002 Operation director
for Viapolis City Guide network
2002-2006 content
manager, product design and
product policy and quality traffic
acquisition and
reports, commencial
coordination for internet vertical
channels
2
2

3. Grupo Prisa 2006-2013
Professional experience
2006
2013
Operations
Director
Classifieds
Product Development
sub Dir (Prisacom)
2
3
years
years
•Real state, jobs and
motor
•45 people team
•1,5MM euros anual
revenue
Direction design and
development of Prisa
Internet premises
R&D Director
Grupo Prisa
COO and Business
Development at
NativeAD, Miami
3
8
years
Director Innovation grupo
Prisa Diseño ipad el pais
Premio ondas 2013
Connected TV
months
Partner and COO and Business
development at NativeAD
plattform for branded content
distribution.
Movility
Augnented reality
Selected by %00startup for a
Silicon Valley satage of 5 months
including stage at Google
, Facebook and linkedin
SEO and social networks
Direct team of 10 people
Valuation 5M$
Multimedia
Revenue 1MM year
Under my responsability:
Design and HTML
Team of 80 people
Second screen social TV
7 employees

4. Main
achievements
Fisrt Sapanish banking website in 1995
Personal
• Selected at Executive promotion programme Vocento 1999-2006
• Top talent Grupo Prisa, 80 executives (Spain &Latam) out of 12.000
employees
• 3 months in Miami ( spring 2011 as Grupo prisa innovation director)
Awarded top 10 news app
worlwide source Imonitor 20111
Number 1 donwloaded app app
store Spain 2011 (Source: Apple)
2008 Fist pay Tv online
streaming service with 9
live channels In 2012
become yomvi with 500k
users and 30M donw
2013 Premio Ondas Radio technical
achievement for visual visual radio
experience Yu los40 principales
1.5 M revenue for los40
ÑH6 Best Design Spain and Portugal
Society for News Design (SND)
Cuatro.com best web tv design for a site
with more than 10MM users 2009
fFsrt secon screen app for Connected
Tv 2010- 250k revenue

5. 1992
Javier Lasa started as a Entrepreneur setting up first interactive multimedia
studio in the Basque Country. Director of content production with more than
100 multimedia interactive projects completed for CD-ROM,(Mac Win) Cdi.(compact disc interactive)
Javier Lasa I twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

6. 1995
In 1995 I started designing web projects, as first bank
corporate web site in Spain (www.BBK.es)

7. 1998
This year we develop hybrid project in CD-rom and web or
point of information systems

8. 1999
I joined Grupo Correo as Content Director for Viapolis.com, an European city
guide network in association with 23 Spanish publishers and 27 publishers in
France. In 2001 I became CEO responsible of business development
Main roles included: 1) Definition of business plan of
Spanish joint venture. 2) Business development with
final customers (publishing an media industry)
setting up the franchise model network contact and
final agreement supervision 3) Local
commercialisation strategy supervision 4)
Coordination of different company functional areas
,sales production, and finance 5)Product and online
marketing coordinator
23 newspapers in france Dos diarios nacionales Le Figaro (con ParisAvenue) y Libération
Diecisiete diarios regionales y provinciales: Le Bien Public, La Charente
Libre, Le Courrier de L’Ouest, Le Courrier Picard, Le Dauphiné Libére, La
Dépeche du Midi, La Dordogne Libre, L’Eclair, Le Journal de Saone et Loire,
Le Maine Libre, Nord Eclair, La Nouvelle République du Centre Ouest,
Presse Océan, Le Progrès, La République des Pyrénées, Sud Ouest e La Voix
du Nord

9. 2002
Vocento: Digital Channel Content Director product design and product policy
and quality coordination for internet vertical channels:, agreements with third
party and content coordination for Internet vertical sites (local events and
directories, entertainment, sports, weather, ski, television, style) for vocento 14
websites.

10. 2006
Product and Operation Manager CLASIFFIEDS June 2006-june 2008 Set up the
classified product and operations, product design, back office, CRM, payment
system and data retrieval Clasificados.elpais.com (motor, real state and jobs)
(45 people) 1,5 MM euros revenue per year

11. 2008
I became Associate Product Director for Internet Prisa Brands
(elpais.com, as.com, cincodias.com, cadenaser.es, los40.com, cuatro.com, plus.
es..
Responsability: Product development, design , Audience analytics
, SEO, Community management IT development and Mobility

12. 2008
Redesign of all elpais.com services (weather, traffic, translator, maps, games, Tv
guide, Cinema., Video player and videogallery

13. 2008
Pro jets: Product development, concept, project
management, design of video and VOD for Canal + spain
Children Channel VOD canal + spain 2008
Live video bullfigthing
Live video spots Football
Champions league live streaming
subscription
New customer area
Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

14. 2009
Project: Project coordination new redesign web TV
cuatro.com, new player canal +plus, and streaming webseries
Direction of www.cuatro.com web Tv redesing, VOD live video and community
Live streaming of Tv series (Gominola
HKM) cuatro TV
First spainuish young sitcom to stream
1,5 MM video views
Direction Redesign canal + new VOD portal
Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

15. 2009
Los40.com player: Deign new VOD
musiic video
Elpais.com video player
Multimedia production
El viajero: travel guides VOD
Infometeo videoplayer + twitter
As.TV: player design VOD sports
Cuatro.com web TV video player

16. 2009
Infometeo: Multi screen PC mobile meteo channel with
live video

17. 2000 Mobile
2013 projects

18. 2008
Elpais.com
as.com
Since 2008 to 2010 javier lasa has been Product Director of Mobility
department (resposnible of product design, development
coordination and maintenance
Cinco dias.
Infometeo.com
El pais.com first media iphone app
launched in Spain December 2008
Los40.com
cadenaser.
Cadena dial
Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

19. 2010
Director of development el pais Ipad (october 2010)
• Awarded top 10 news app
worlwide source Imonitor
20111
• Number 1 donwloaded app
app store Spain 2011
(Source: Apple)
Ipad el pais ( october 2010)

20. 2010
Director of development canal plus for ipad
• Fist pay Tv online streaming
service with 9 live channels
• In 2012 become yomvi
Canal + VOD live TV ipad

21. 2010
Cinco dias ipad
Design and product development for Cinco dias tablet

22. 2010
Augmented Reality apps (Layar) geolacated Golf
courses, travel information with meteo infomation
AR app Golf courses and weather info Para saber golf
AR app El Viajero local travel information

23. 1999 Live video
2013 streaming

24. 2001
Over mi past 4 years in TV production( 1986-1990) I
always wanted to produce online video interactive
products
Firts media live streamin in Spain 2001. Liive
streaming El mundo Cinema awrards 50.000
users
Firts media live videochat with real time
streaming video (june2000)

25. 2005
Camara de meta an innovative project sinchronisihnig street runners
with and online database for extact fisnish lane picture retrieval

26. 2009
Live events production
CR presentation in Madrid using wireless Live U technology
User commnets
135.000 video views
13.500 comments in FB module
18.000 concurrent users
3500 user in facebook
Average time: 12,9 minutes
2 position Google for ronaldo in following
days

27. 2009
Live events production
Live streaming of pamplona bull racing Sanfermines 2009
CUATRO TV
Audience: 81.000 users, Video views: 170.636 views
Production of Cadena dial music awrads live streaming
In prisa digital we achieved in 2009 150 live streamed
projects. Including PPV for Digital plus
los 40 gala Live streaming (December 2009)
Audience: 72.000 users with 4.400 simultaneous
200.000 video views. 22min

28. 2010
Live Multicamera concept
Los 40 gala 2010 used multicamera innovative interface on their music awards. The
user is encouraged to select a camera POW form 5 different simultaneous streams
Audience:
160.000 users
500.000 video views
7,9 minutes average conection

29. 2010 R&D
2013 innovation

30. 2010
Interactive video and social TV
HOT SPOTS interactive objects
A tool for creating interactive objects (Hot spots)
embeded within video secuence.
http://elviajero.elpais.com/destinos-2010/
Real time comments inside video signal
Twitter comments embedded within video player presenting
dinamically user conversation. New Advertising format:
allow advertiser to show a sponsored tweet every six user
comments .
http://www.infometeo.es/

31. 2010
Multicamera interfaces

32. 2012
2013
32
Connected TV 2nd
screen

33. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart TV Product Roadmap 2010-2012
December
2010
Oct ober
2011
August
2012
December
2012
04
03
02
01
33

34. Smart TV Product 2013
February
March
March
May
08
07
06
05
34

35. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Second screen TV/mobile apps
35

36. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart Tv & gamification
Tv-Learning is a innovative vocabulary
learning experience based on original
version video content consumption.
User interact with synchronized subtitles
on a tablet (2nd screen) retrieving
translations while watching original
version video contents on a Connected
TV (main screen).
Status:
· Back office & automatized workflow
developed.
· Samsung Smart TV App developed.
· Tablet Android App developed
including learning game, and user’s
stats.
36

37. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart Tv karaoke: 2nd screen
Gaming app that allows users to sing with their smartphone synchronized with a Smart TV
BU: Los 40 Expected to submit to QA in january 2013
37

38. 2013
YU HTML5 multiscreen visual radio project
• 2013 Premio Ondas Radio technical achievement for visual visual radio
38
experience Yu los40 principales

39. 2014
NateiveAd first multiscreen branded content
distribution platfform