Why radio has a great innovation potential? Dont think as a radio producer think as a multimedia producer Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary People don't like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences Radio is social, embrace conversation, radiio is playful enjoy gamification New narrative formats are waiting to be discovered, think transmedia Be aware of 2nd screen content interaction will be next revolution on multimedia experiences

1. Its a Radio or a web TV?
Radio innovation and the challenge of the liquid
audience

2. Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia
producer

3. Smart Radio Product Roadmap 2010-2012
December 2010
August
01 2011
September
02 2011
october
2012
03
Dec 2012
04
R&D

4. Why radio has a great innovation potential?
2- Radio technicians are familiar with broadcast production
technology, use their knowledge involve them in multimedia
projects

5. First generation TV apps LG/boxee
LG Los 40 connceted TV
Ver video

6. Why radio has a great innovation potential?
3. Entertainment content is of higer demand than news related
content ( with better lifecycle window)
News are for living but invest in entertainment for future

7. Why radio has a great innovation potential?
4-Radio sells Local and segmented advertising ( it´s used to
hard work for living) think geolocated and personalized
products bundled with brand messages

8. Project: geolocated ads and promotions

9. Why radio has a great innovation potential?
5. Radio has full equiped audio production studios (with little
investment just few webcams and ligthing it will transform in a
web TV studio) but streaming has to encrich the value of the
radio experience

10. Product demo: Radio adventure
La Mar de Noches http://tv.los40.com/lamardenoches/

11. Why radio has a great innovation potential?
6. People don't like to be interrupted while being
entertained, start testing alternatives to audio preroll, adopt
branded content, involve brands with your audiences

12. Product demo: Radio adventure HTML5
YU, no te pierdas nada http://yu.los40.com/#twitter

13. Why radio has a great innovation potential?
7. Develop for multiscreen (adopt liquid design and HTML5
development) but dont forget apps when necessary

14. Project: Liquid design maxima fm
http://www.maxima.fm/comunes/maximaFM/

15. Project: Multiscreen HTML5 Carrusell deportivo
http://www.cadenaser.com/ra-carrusel/
15

16. Why radio has a great innovation potential?
8. Radio is social, embrace conversation, radio is playful,
enjoy gamification

17. 2nd screen: Music learning
Music learning:
• Watch a music video in OV
• Interact with O.V. subtitles on a second screen App
• Get Instant translations
• Learn Vocabulary/ game and social ranking
17

18. 2nd screen: interactive apps
Karaoke TV game with social ranking
3. TV app playback video and lyrics
1. Smartphne analyze
vocice patterns
2. Tv/ mobile
conecction wifi.
Data
Data
4. Audio analysis and Base
ecualizing classification Base
comparison with original
5. Sound and lyrics
sound
synchronization
.
18

19. Why radio has a great innovation potential?
9. New narrative formats are waiting to be discovered, think
transmedia

21. Project: Modernyc@ transmedia experience
21

22. Why radio has a great innovation potential?
10. Be aware of 2nd screen content interaction,in my
opinion will be next revolution on multimedia experiences

23. Next gen visual radio Tv apps:
2nd screen apps
2nd screen visual radio concept should be defined by aggregation of 3
different interaction and consumption features:
1. Synchronized radio TV Apps : playback and control troughout
sencond device
2. Companion radio TV Apps: Main screen content is reinforced and
contextualized learnig vocabulary with music videos lyrics)
3. Interactive radio TV apps: user interacts with main
content (conversational, social radio or interactive content)

24. TV AND TABLET SYNCRONIZATION
2nd screen experience
24

25. Summary:
Prisa R&D area vision on Radio Innovation
Why radio has a great innovation potential?
1.Dont think as a radio producer think as a multimedia producer
2.Radio technicians are familiar with broadcast production technology, use their
knowledge involve them in multimedia projects
3.Entertainment content surpass news related content ( with very poor livecycle
window) News are for living but invest in entertainment for future
4.Radio sells Local and segmented adveritisg ( its used to hard work for living) think
geolocated and personalized products and brand messages
5.Radio has full equiped audio production studios (with little investment just few
webcams and ligthing it will transform in a web TV studio)
6.Develop for multiscreen (adopt liquid design and HTML5 development) but
dont forget apps when necessary
7.People don't like to be interrupted while being entertained, get ride of audio
preroll adopt branded content, involve brand and your audiences
8.Radio is social, embrace conversation, radiio is playful enjoy gamification
9.New narrative formats are waiting to be discovered, think transmedia
10.Be aware of 2nd screen content interaction will be next revolution on
multimedia experiences

26. A personal view..
« Cost reduction with no product strategy lead to
nowhere, the new user needs a new interactive
multimedia experiences, no cheaper radio
programes»
A personal view on the industry..by miself

27. Gracias!
Javier lasa
R&D prisa digital
@javier_lasa
lasa.javier@gmail.com