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[object Object],[object Object],3. Vans Mobile vans long since, have an important place in distribution and promotion of the products in villages.  It has on-going rural van program, which covers on an average 80 million rural consumers per year. Vans are supplemented with bicycle vendors who go to villages not accessible by the vans.)
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[object Object],[object Object],[object Object],The  Colgate Rural Initiative , targeted at rural areas with a population between thirty and a hundred thousand people. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene.
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4 P’S  ADAPTED BY PEPSODENT TO ATTRACT RURAL INDIA ,[object Object],[object Object]
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Colgate rural marketing jay

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