3. Second Chance group will partner with NGS to:
Market & Recruit
Enroll Students
Revise & update curriculum
Vet & hire faculty
Develop courses in LMS
Develop online & hybrid courses
Site supervision
4.
SCG will develop a marketing plan for the
MSM program
SCG will market & recruit students for the
MSM program
SCG group will fill two student cohort groups
of 20 students each
7.
SCG will work with NGS and students to enroll
in the MSM program
SCG will assist cohort students to
gather, complete and submit qualified
applications to the MSM program
8.
SCG will conduct an academic review of all
the course and curriculum in the MSM
program
SCG will update and revise courses to
rigorous academic standards that will satisfy
NEASC, best practices for online education,
and business requirements for hiring MSM
graduates
9.
10.
SCG will recruit, experienced, qualified
adjunct faculty to teach in the MSM program
SCG will vet the faculty and submit for NGS
approval
11.
SCG will develop course support using an
open source LMS
The LMS will provide faculty & students with
an online resource to enhance delivery of
instruction and the learning for the students
12.
SCG will develop hybrid and online courses
The hybrid and online courses will be rigorous
and maintain the quality of student learning
Hybrid and online courses will assist students
completing their degree and extend the reach
of NGS
13. Before we started marketing & recruiting:
929 Fall 2007
While at BSU, our marketing & recruiting plan
enrollment success:
1,790 Spring 2008
1,713 Fall2008
1,870 Spring 2009
1,877 Fall 2009
2,021 Spring 2010
14.
SCG will provide site supervision to assist
students with courses and registration
SCG will work with NGS to locate and attain
facilities for remote classrooms
15.
Recruit 2 cohorts groups of 20 each
Adjust tuition to work for military and business
tuition reimbursement programs
$16,500 tuition for 12 course/36 credits/MSM in
QM
$660,000 Revenue from 1st cohort groups
A 60/40 revenue sharing agreement
Editor's Notes
Are the four P’s or marketing are still relevant- product, placement, price and promotion? Yes, but there is a new marketing acronym emerging: ( with apologies to Steve jobs and Apple) I.P.E.D.- integrated marketing, permission marketing, engagement marketing and drip marketing.
DripIs the follow up campaign, the email, the letter and yes the phone call to the prospect. Thank you, did you have any more questions, can I help you, would you like to meet with us again?
“Your Higher Education Partners” is the SCG organization that serves colleges and universities. As the name implies, partnerships are developed with higher education institutions to provide consultative and management services that include student recruitment and marketing assistance; faculty recruitment, selection and training; curriculum development; and direct instruction in business and management disciplines. Management assistance is also provided to college and university leaders in areas related to regional accreditation activities; academic program identification, development and implementation; and overall institutional advancement.
