2. Rustic appeal that’s so smooth and
soothing it should be illegal. Genuine
Moonshine After Shave is an intoxicating
blend of all-spice,juniper berry, star
anise, sandelwood and just little touch
of something special.
16 oz.
Genuine
After Shave
Rustic appeal that’s so smooth and
soothing it should be illegal. Genuine
Moonshine After Shave is an intoxicating
blend of all-spice,juniper berry, star
anise, sandelwood and just little touch
of something special.
16 oz.
Rustic appeal that’s so smooth and
soothing it should be illegal. Genuine
Moonshine After Shave is an intoxicating
blend of all-spice,juniper berry, star
anise, sandelwood and just little touch
of something special.
16 oz.
Genuine
After Shave
Moonshine After Shave:
packaging design and ad.
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
7. Hobbit Pillow: I sketched one my favorite scenes
from the book, The Hobbit by J. R. R. Tolkien and then
I transferred it to material, embroidered the image,
and made it into a pillow.
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
8. EEmmy’s Post
Clothing · Accessories · Jewerly
EEmmy’s Post
Clothing · Accessories · Jewerly
Jeanette Gravelle
EEmmy’s Post
Boutique
EEmmy’s Post
Boutique
Emmy’s Post: Logo and Print designs for the Royal Oak boutique.
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
9. frontback
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viverra et eros sed hendrerit. Fusce ac lo-
rem vitae massa sodales convallis at vel
libero. Proin luctus mi at mollis varius.
Quisque sem ante, interdum in posuere
non, feugiat sit amet dolor. Nullam con-
vallis blandit ex, sit amet commodo risus
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et magnis dis parturient montes, nasce-
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Title
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convallis at vel libero. Proin luctus mi
at mollis varius. Quisque sem ante,
interdum in posuere non, feugiat sit
amet dolor. Nullam convallis blandit
ex, sit amet commodo risus congue
eu tesque neque. Quisque mollis
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Title
Lorem ipsum dolor sit amet, con-
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pharetra nibh. Etiam tincidunt erat
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gilla nunc. Suspendisse viverra et
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vitae massa sodales convallis at vel
libero. Proin luctus mi at mollis var-
ius. Quisque sem ante, interdum in
posuere non, feugiat sit amet dolor.
Nullam convallis blandit ex, sit amet
commodo risus congue eu. Cum so-
ciis natoque penatibus et magnis dis
parturient montes, nasceturridiculus
mus. Etiam et pellentesque neque.
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Title
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
10. What is the Cadillac
Area Artists’ Association?
visual arts organization and a
member of the Cadillac Arts Council.
All dues and exhibit fees are used
to fund
• Our own programs
stcejorpecivres-ytinummoC•
related to the visual arts
• Artists-in-residence
• Public art projects
Donations/contributions are
welcome and tax deductible under
our 501(c)(3)status. We have a
seven-member board of directors.
Where Do You Meet
and How Can I Join?
We meet the third Monday of the
month at 6:00 p.m. in the Senior
Citizens Center at 601 Chestnut
Street in Cadillac, Michigan. Check
our website: cadillacartists.org for
updates on meeting time, location
and program.
Dues are paid annually. Please bring
a few samples of your work to any
meeting. Anyone who does original
process of learning is eligible to join.
New members are always welcome.
We usually have a short business
meeting and a program of some kind
– critiques, videos, sketching live
models, guest presentations, etc.
Where is Your
Work Displayed?
Rotating Exhibits are on display
at Fifth/Third Bank and Cadillac
Munson Hospital. Periodic special
exhibits are also held.
The Cadillac Area Artists’ Association
hosts the Phyllis Olson Art Fair which
is a portion of the annual Summer
Festival of the Arts in July. This is a
juried fair open to anyone who does
MORE INFORMATION
cadillacartists.org
Our mission is to promote the visual
arts in the area by educating our
members and the public through
demonstrations, workshops, lectures,
and special art shows. We contribute
to the education of young people
studying art with scholarship awards
for tuition and/or materials to further
their course of study.
MISSION STATEMENT
FOR MORE INFORMATION
P.O. Box 841
Cadillac, Michigan 49601-0841
www.cadillacartists.org Promoting Visual Arts in the Community
A MEMBER OF
CADILLAC
ARTS
COUNCIL
• We sponsor a group booth
at the Phyllis Olson Art Fair
each summer.
• Workshops hosted by the Cadillac
Area Artists Association are often
available to CAAA members
at a reduced rate.
• Our newsletter and website keep
you informed of upcoming events.
• A group of our artists often
meet to work on their individual
creative projects, talk about art,
and socialize with each other.
No formal instruction is
provided, but camaraderie
and encouragement from fellow
artists is plentiful. Bring your own
supplies. Time and location will
be announced on our website.
What Are Other
Advantages of Membership?
Our mission is to promote the visual
arts in the area by educating our
members and the public through
demonstrations, workshops, lectures,
and special art shows. We contribute
to the education of young people
studying art with scholarship awards
for tuition and/or materials to further
their course of study.
MISSION STATEMENT
FOR MORE INFORMATION
P.O. Box 841
Cadillac, Michigan 49601-0841
www.cadillacartists.org Promoting Visual Arts in the Community
A MEMBER OF
CADILLAC
ARTS
COUNCIL
Caviar Dreams bold:
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CA3 Cadillac Area Artist
Association 2016 brochure
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
11. Manalive Pillow: I sketched one my favorite scenes
from the book, Manalive by G. K. Chesterton and then
I transferred it to material, embroidered the image,
and made it into a pillow.
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
13. Thanks4giving parade giveaway: An idea for a
giveaway for the Thanks4giving charity. The idea
was a card with an access code to a free gaming
app that asked for donations to proceed to the
next level..
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
14. Portfolio Program
COVER
Program.indd 1 5/21/2016 3:20:02 PM
WELCOME!
Program.indd 2 5/21/2016 3:20:04 PM
Hello! My name is Jeanette Gravelle. I have a
Certificate in web design and I am currently pursuing a Bachelor
degree in Digital Media Design at Baker College of Auburn Hills. I
am proficient in the Adobe Suite- especially Photoshop- in which
I have over ten years experience (I started when I was thirteen
years old). :o) I have been both both a follower and a leader
in collaborative projects and I have done design work for CA3
Cadillac Art Show and Emmy’s Post, a boutique in Royal Oak. I
love art and design and enjoy making traditional art such as
painting, drawing, sewing and all things arts n’ crafts. I also like
problem solving and hope to one day use my skills in a creative
career.
Brian Mirecki’s journey began at the age of five with a
pencil in hand, drawing for hours; not always on paper.
In high school I was really involved in art, and had teachers that
would let me draw almost anything that I wanted. In this time I
also took three architectual drafting classes. I took a AutoCAD
class and learned mechanical drawing.
I recently became involved with art again, after a long
time away. Skills never went away, in fact they seem to be
strengthened by the absence. . Photoshop has been an
invaluable tool, and the innovation/addition of 3D/effects
programs has also opened door after door for me. I feel as
though, I should have never looked anywhere else for a career;
because art has always been the only route I ever needed.
Eric Holtfreter is currently working towards his
Bachelors Degree in Digital Media Design at Baker College
of Auburn Hills, Michigan. Eric has previously completed an
Associates Degree in Architecture at Oakland Community
College. Eric truly enjoys the creative/ design process and
has found his calling in the world of Digital Media Design.
M I C H I G A NM I C H I G A NM I C H I G A NM I C H I G A N
COLLAR
COLLA
R
C O L L A R C O L L A R C O L L A R
C
O
LLAR
MICHIGA
N
W
OLVERINESIT’S GREAT TO BE A
MICHIGAN WOLVERINE
most winningest
team in all college
football
hail to
t
he
A N N A R B O R , M I
Program.indd 6 5/21/2016 3:20:12 PM
I am, Jesica Rock, a self-taught artist with a college
twist. I enjoy creating 2D and 3D art, photography, sketching
and painting. I like to use programs like Adobe Photoshop and
Blender to sharpen and adjust my creations. I recently learned
early stages of video game production, flash animation and
special effects. I put a lot of emotion into my work, inspired
mainly by Studio Ghibli works. My bright ideas stem mostly from my
inner thoughts, which help me create on paper what people feel
but cannot express. My process of drawing involves a passion for
being a perfectionist. No eye out of place, well thought out work,
everything appears visually understandable to all that take the
time to view my illustrations. I hope in my future that I am able to
expand even more in my skills in order to put my ideas and views
on “the big screen” one day.
Jessica Start grew up in Brighton Michigan. Jesse has
always been an avid doodler and would often draw all over
her school work. As Jesse got older her love of art grew in high
school she took a medal arts, media arts, pottery class, as well as
a general art class. After graduating high school Jesse attended
Baker College of Owosso where she obtained her Associate’s
degree. Before transferring to Auburn hills she took some time off
and worked at Walt Disney World resorts as part of the Disney
College program. While there she worked as a lifeguard and
learned many life lessons and she regained her love of art
Jesse is expecting to graduate with her bachelor’s degree in
Digital Media Design. She is currently working as a social media
manager for a small business called Dockbright and hopes one
day to either be a creative director or in user interface.
Erica Saylor grew up in Auburn Hills until the tender
age of 13. This is when her parents decided to move to Almont,
the country. This drastic change in environment has made Erica
an adaptable personality. With love for classic art styles and
curiosity for the dramatic new age forms. She smears her style
with both urban and rural sprawl inspirations. She enjoys being
creative while she paints her dreams in her spare time.
Program.indd 8 5/21/2016 3:20:16 PM
Melanie Wagner has spent the last 12 years making
people look their best. Now, she’s looking to take this talent and
apply it to visual communications. You name it, she wants to
design it: publications, digital illustrations, web design, product
packaging, photo manipulation, and her passion, branding.
Her passion for branding comes from understanding that a
company’s visual identity is vital to their success; and she finds
satisfaction in being part of that success. Although branding
is her passion, she also finds great enjoyment in all aspects of
graphic design.
Ever since Natalie Zrembski was a kid, she loved to draw
and paint. Her art class, it really opened up her mind to pursue a career
in computer animation, for she admired those who created animated
characters in movies such as Aladdin, The Incredibles, and Monsters Inc.
After high school, Natalie attended Baker College of Flint and focused her
sights on becoming a computer animator. Within two years, she completed
her degree. During those two years she came to love working in Photoshop,
After Effects, and Illustrator and gave her the opportunity to strive towards
Baker’s Bachelor degree in Digital Media Design. From there, she has gained
more skills in Photoshop and Illustrator and gained new skills in InDesign,
Dreamweaver, Fireworks, After Effects, and Premiere Pro from these past four
years. Natalie is going to concentrate in photo composition, illustration, and
printing as these are her main interest in the field of graphic communication.
Studying graphic design, Katherine Villeneuve
has been designing since 2013. After attending and receiving
a Certificate in Graphic Design from Specs Howard School of
Media Arts, Katherine has worked both freelance and for medium
to small companies in Michigan. Today, Katherine is working for a
Michigan automotive franchise company creating and managing
marketing materials for 27 locations nationwide. After graduating,
Katherine is looking to develop and expand on freelance
opportunities in an effort to be in business for herself.
Hi everyone the name is Linnie Yancey. I was born in the
very small city of Pontiac, Michigan and I have always resided
there till this day. My initial family is a decent size with a brother
and three sisters. I have only attended two schools during my
main School career being Emerson Elementary for 1-4 and PAE
Pontiac Academy for Excellence for 5-12. My hobbies include
mostly gaming (PS4) and making videos on YouTube. In school,
I delved into my creativeness when my friends and I would draw
characters and create stories and mini comics. In highschool, the
creative prowess expanded in my computer class. We delved
into stick pivot animations, audition for sounds. The main thing we
tackled was Photoshop.
Program.indd 9 5/21/2016 3:20:17 PM
Photo
Photo
Ryan Carberry is attending Baker College of Auburn
Hills. He is currently going for his Bachelor’s degree in digital
media design. He enjoys learning all varieties of designing
and has gained a background in Adobe’s Illustrator, InDesign,
Photoshop, and Dreamweaver. Different art styles include vector
art, logo design, typography, advertising, postcards, and
brochures. His main interests in the field include logo branding
and advertising.
My name is Jenny Collins. I am a Computer Animation student
from Royal Oak and I have been an artist almost my whole life. I grew up
creating in many different mediums, with really whatever I could get my
hands on. I taught myself to draw at an early age and have spent many
years working to build my artistic skills in many different mediums. I have
always known that I wanted to work in a career where I would be able to
use my creativity and exercise my own artistic self-expression. I am currently
working as a tattoo artist in downtown Detroit and one of the best parts
of my job right now is the creative freedom and artistic aspect. Ideally,
after graduation, I would like to transfer to another university and earn my
Bachelor’s degree in Game Art, where I could hopefully land a job in a
gaming company like Blizzard Entertainment or Bethesda Softworks. I would
like to focus on the artistic aspect of the games, things like environments,
character design, and general art direction.
My name is Ashley Carter and I’m one of the Computer
Animation students attending here at Baker College. At college,
I have learned the 3D program, 3DS Max; Adobe After Effects;
and Blender.
I like to draw cartoon characters on painted backgrounds.
Why? Older cartoon movies – back when they drew cartoon
characters on a realistic background like Pinocchio or The
Secret of NIMH. It looks good in those movies, so why can’t it look
good in a piece of artwork?
My future aspirations for the profession I chose either involve
digital art, or 3D art so as long as I enjoy what I do with it.
Remember, it’s the satisfaction you get out of something that
counts, otherwise, why are you doing it?
Program.indd 4 5/21/2016 3:20:09 PM
THANK YOU!
Program.indd 11 5/21/2016 3:20:18 PM
Program for Oodles of Doodles Baker College of Auburn Hills 2016 art show.
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
15. Cover and spread layout for Designer [D] magazine.
designer [d]
M I n i m a l
A p p e a l
by Tara
horner
D i g i t a l
Painting
S e c r e t s
[tips of the trade]
Volume 2 • Issue 1
A Talk Nerdy to Me - Monthly Publication
In minimalist design, color choice is strategic and the amount of colors
used, should be kept to a minimum. Black, grey and white are the most
powerful colors and allow for a single accent color to have a greater
impact.
Minimal Appeal By Tara Horner
Minimalism is a welcome alternative to overly busy and unnecessarily cluttered
designs. The concept of minimalism is mostly concerned with stripping away excess
andstrategicallyplacingremainingelements.Theresultcanbeacalming,yetpowerfuldesign
that is streamlined to convey its message. You can find minimalism in all art forms,
from architecture to fashion to logo design.
Color
Choice
“...Calming yet powerful design...”
A minimalist design layout is especially challenging because
every element with which you are working, is essential.
The page should make sense.
White space serves to give power to the small bits
of information that it surrounds. The
greater the empty space, the more
power an object within it gains.
Typography in minimalism should be just as strategic as any other
element. Usually more than three types makes the design look
cluttered and hard to understand.
Designers choose graphics for their effectiveness.
Graphics should be used sparingly and strategically,
and should be relevant to the topic.
Typography
Layout
White Space
Graphics
Future Rising
iPhone 8
8 • 8 • 18
p. 2o
From the Editor
Credits
3
26
4
27
20
14
10
16
6
Minimal Appeal
Balance: light / Dark
Logo life
Digital Painting Secrets
A Tale of 2 Websites
Next Time...
Tips & Tricks
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
16. bout Us Member Services Publishing
Local Societies
Television
Conferences
Website
Lectures
American Chesterton Society
), founded in 1996, works to
ote interest in G.K. Chesterton
4-1936), one of the 20th
ury’s greatest writers. A convert
e Catholic Church, Chesterton
e over a hundred books during
sand essays in newspapers
magazines.
of the most quoted writers in
nglish language, yet one of
east studied, G.K. Chesterton
aw and wrote about the issues
truggle with today: social
ice, the culture of death,
decline of the arts, assaults
eligion, and attacks on the
y and on the dignity of the
an person.
Members of the American
Chesterton Society receive
a subscription to our award-
winning publication, Gilbert,
as well as a 20% discount on
books, gifts, conference tickets,
and digital downloads.
Through our newest initiative,
ACS Books, we are publishing
our own titles. The success of
All Roads: Roamin’ Catholic
Apologetics, The Catechism
of Hockey, The Hound of
Distributism, and Jousting with the
Devil: Chesterton’s Battle with the
Father of Lies is only the tip of the
iceberg. Look for ACS Books at
your local bookstore.
We now have nearly 70 local
Chesterton Societies around the
country, and we have assigned
a dedicated volunteer liaison to
encourage increased society
activity. We’ve also supported
the efforts of Chesterton societies
getting started in Canada,
Mexico, Argentina, Brazil, France,
Italy, and Spain.
The popular program, The Apostle
of Common Sense, our television
series on EWTN, now on its seventh
season, is designed to introduce
viewers to G.K. Chesterton, to be
challenged by his ideas, to see
the completeness of his thought,
and to be treated to the joy and
depth of his faith.
The 33rd annual conference
was held in Mundelein, IL at
the University of St. Mary of the
Lake in 2014. We also hosted
a pilgrimage to Rome, Italy in
March of 2013. The trip featured a
full-day International Chesterton
conference, organized in
collaboration with the Italian
Chesterton Society.
Our website includes a wealth of
information on G.K. Chesterton,
including free access to many of
Chesterton’s writings, a collection
of his quotations, and nearly
one hundred lectures about
Chesterton’s books and essays
by Dale Ahlquist.
Dale Ahlquist has given over 600
talks, and been invited on dozens
ofradioprogramstodiscussthewit
and wisdom of G.K. Chesterton.
Dale is an international speaker,
who has lectured in Ireland,
England, Australia, Canada, Italy,
and Spain.
“The American Chesterton
Society exists, believe it
or not, to make known to
Americans the work of G.K.
Chesterton, who is one of
the greatest geniuses who
ever lived.”
Dr. Peter Kreeft
American
Chesterton
Society
as well as such timeless novels
ho Was Thursday, The Napoleon
, and others.
uge book output, Chesterton
mself to be primarily a journalist.
ime, he published literally thou-
ays in newspapers and journals
s of the Atlantic, including the
ndon News, the Daily News, his
per, G.K’s Weekly, and the New
n. These essays are as fresh, in-
nd relevant today as when they
lished.
ures, research, an annual con-
series on EWTN, and of course
merican Chesterton Society works
Chesterton scholarship and to
esterton to people across the
round the world. Recent projects
daptations of the Father Brown
Honor of Israel Gow,” a movie
f Chesterton’s novel Manalive,
eration with the Chesterton So-
and, research into Chesterton’s
the goal of opening his Cause
d. Yes, sainthood. Nearly three
erts to the Catholic Church (and
edit their conversions to reading
on.
American
Chesterton
Society
G. K. Chesterton
Why the Interest in G.K. Chesterton? Because
he was the greatest writer of the 20th century.
A convert to the Catholic Church, Chester-
ton wrote nearly a hundred books during his
lifetime, and literally thousands of essays, in
newspapers and magazines.
For newcomers to this website and to G.K.
Chesterton, what is all the fuss about?
All the issues we struggle with in the 21st cen-
tury, Chesterton foresaw, and wrote about,
in the early 20th century. Social injustice, the
culture of death, statism, assaults on religion,
and attacks on the family and on the dignity
of the human person: Chesterton saw where
these trends, already active in his time, would
lead us. He was a witty, intelligent, and insight-
ful defender of the poor, the downtrodden, the
weak, and especially of the family. He loved
good beer, good wine, and good cigars. He
wrote in just about every genre: history, biog-
raphy, novels, poetry, short stories, apologetics
and theology, economic works, and more.
As a literary critic, Chesterton was without
parallel. His biography of Charles Dickens is
credited with sparking the Dickens revival in
London in the early 20th century. His biogra-
phy of St. Thomas Aquinas was called the best
book on St. Thomas ever written, by no less
than Etienne Gilson, the 20th century’s greatest
Thomistic scholar. His books Orthodoxy and
The Everlasting Man are considered the 20th
century’s finest works of Christian and Catho-
lic apologetics. And audiences still delight in
the adventures of Chesterton’s priest sleuth,
Father Brown, as well as such timeless novels
as The Man Who Was Thursday, The Napoleon
of Notting Hill, and others.
Despite his huge book output, Chesterton
considered himself to be primarily a journalist.
During his lifetime, he published literally thou-
sands of essays in newspapers and journals
on both sides of the Atlantic, including the
Illustrated London News, the Daily News, his
own newspaper, G.K’s Weekly, and the New
York American. These essays are as fresh, in-
vigorating, and relevant today as when they
were first published.
Through lectures, research, an annual con-
ference, a TV series on EWTN, and of course
Gilbert, the American Chesterton Society works
to promote Chesterton scholarship and to
introduce Chesterton to people across the
country and around the world. Recent projects
include film adaptations of the Father Brown
mystery “The Honor of Israel Gow,” a movie
adaptation of Chesterton’s novel Manalive,
and, in cooperation with the Chesterton So-
ciety in England, research into Chesterton’s
sanctity with the goal of opening his Cause
for sainthood. Yes, sainthood. Nearly three
hundred converts to the Catholic Church (and
counting!) credit their conversions to reading
G.K. Chesterton.
About Us Member Services Publishing
Local Societies
Television
Conferences
Website
Lectures
The American Chesterton Society
(ACS), founded in 1996, works to
promote interest in G.K. Chesterton
(1874-1936), one of the 20th
century’s greatest writers. A convert
to the Catholic Church, Chesterton
wrote over a hundred books during
thousand essays in newspapers
and magazines.
One of the most quoted writers in
the English language, yet one of
the least studied, G.K. Chesterton
foresaw and wrote about the issues
we struggle with today: social
injustice, the culture of death,
the decline of the arts, assaults
on religion, and attacks on the
family and on the dignity of the
human person.
Members of the American
Chesterton Society receive
a subscription to our award-
winning publication, Gilbert,
as well as a 20% discount on
books, gifts, conference tickets,
and digital downloads.
Through our newest initiative,
ACS Books, we are publishing
our own titles. The success of
All Roads: Roamin’ Catholic
Apologetics, The Catechism
of Hockey, The Hound of
Distributism, and Jousting with the
Devil: Chesterton’s Battle with the
Father of Lies is only the tip of the
iceberg. Look for ACS Books at
your local bookstore.
We now have nearly 70 local
Chesterton Societies around the
country, and we have assigned
a dedicated volunteer liaison to
encourage increased society
activity. We’ve also supported
the efforts of Chesterton societies
getting started in Canada,
Mexico, Argentina, Brazil, France,
Italy, and Spain.
The popular program, The Apostle
of Common Sense, our television
series on EWTN, now on its seventh
season, is designed to introduce
viewers to G.K. Chesterton, to be
challenged by his ideas, to see
the completeness of his thought,
and to be treated to the joy and
depth of his faith.
The 33rd annual conference
was held in Mundelein, IL at
the University of St. Mary of the
Lake in 2014. We also hosted
a pilgrimage to Rome, Italy in
March of 2013. The trip featured a
full-day International Chesterton
conference, organized in
collaboration with the Italian
Chesterton Society.
Our website includes a wealth of
information on G.K. Chesterton,
including free access to many of
Chesterton’s writings, a collection
of his quotations, and nearly
one hundred lectures about
Chesterton’s books and essays
by Dale Ahlquist.
Dale Ahlquist has given over 600
talks, and been invited on dozens
ofradioprogramstodiscussthewit
and wisdom of G.K. Chesterton.
Dale is an international speaker,
who has lectured in Ireland,
England, Australia, Canada, Italy,
and Spain.
“The American Chesterton
Society exists, believe it
or not, to make known to
Americans the work of G.K.
Chesterton, who is one of
the greatest geniuses who
ever lived.”
Dr. Peter Kreeft
Peekaboo Brochure for the American Chesterton Society
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
17. Color is an important part of the MoMA brand.
Typically the MoMA logo uses black (RGB: 151 4 12,
CMYK: 25 100 100 25) and white (RGB: 202 8 19,
CMYK: 14 100 100 5) and is often coupled with red (
RGB: 132 54 132, CMYK: 57 94 13 1).
However MoMA is not a typical brand and there-
fore uses a wide variety of colors. These colors are used
for print and web projects. The MoMA logo, depending
on the project may be any of these colors.
Color
MoMA
The aim of art is to represent not
the outward appearance of things
but their inward significance.
Aristotle
MoMA’s web design is sleek and simple. The Main website moma.org is
unified by a navigation bar located at the bottom of each page. It features the
MoMA logo and a list of drop down menus- bordered by a stripe of red (RGB: 132
54 132, CMYK: 57 94 13 1).
Each web page has a mimiced table layout where the cells feature either
images or colors. These cells are links to related pages. Each category uses the
own set of colors of the same hue.
Learn
Explore
Learn
Support
Shop links the main website to the seperate MoMA Store which also mim-
ics table layout. The MoMA PS1 is a seperate site and features a unique layout.
MoMA PS1
Web Design
RGB: 10 101 12 RGB: 36 161 38 RGB: 124 191 74
RGB: 16 105 201RGB: 9 58 201 RGB: 16 105 201
RGB: 151 4 12 RGB: 202 8 19 RGB: 202 15 103
RGB: 132 54 132RGB: 129 80 160RGB: 101 55 151
RGB: 0 0 0 RGB: 255 255 255 RGB: 182 184 186
MoMA, Museum of Modern Art, Style Guide
Graphic Designer
Jeanette
Gravelle
jgrave09@baker.edu
