The world economy is change. The model of the 20th century corporation need to be adapted toward a 21st century model: flat, connected, focused on innovation, collaborative, global.

1. What is a global corporation?

2. « It’s not the strongest of the species that survives, nor the most intelligent… It is the one that is the most adaptable to change » Charles Darwin

3. Presentation in three part: 1. Corporation in the 2Oth century 2. A transforming world 3. Corporation in the 21st century

4. 1. Corporation in the 20 th century

5. Taylorist organization of labour

6. Management focused on efficiency …

7. … and cost reduction

8. Organigram in pyramid shape

9. Management by command and control

10. Silos…

11. Weak flow of information

12. Internal mistrust

13. The burden of the legacy

14. Unmotivated employees

15. Pressurized executives

16. Loyalty loss

17. Talent price’s inflation

18. Innovation ?

19. A closed door process

20. Scientists and researchers exclusive responsability

21. Untapped internal creativity

22. Outward….

23. Locked intellectual property, image control

24. One way external communication

25. Partners stuck in client/supplier relationship

26. Mass marketing dominates

27. Clients considered as shoppers, no partners

28. Does this corporation pattern work?

29. Yes !

30. World wealth has tripled between 1950 and 1998

31. This corporation pattern fits perfectly…

32. … in a pretty predictable environment

33. Where the mainest competitors are steady and well identified

34. In a world where anyone’s position is clearly established Ouest Est Tiers-monde

35. Where size is the first driver of power

36. This world isn’t any more

38. 2. A transforming world

39. Landmarks are moving

40. Regions weight is changing

41. New economical powers have emmerged

42. Sectors loose their shield Aviation Energie Télécommunications Finance Transport

43. Trade is global

44. Technology is overall

45. Internet breaks barriers to entry

46. Fresh challengers have already dig their hole, like…

47. Low cost airlines

48. Online bankers

49. New economical models are rising

50. very fast !

51. Unexpected competitors can pop up anytime, from anywhere

52. And reshape consumption codes

53. Like in the wine industry Australie France

54. In the music industry

55. In the pharmaceutical industry Today, big generic drugs manufacturers come from India , du Brazil , Thaïland , Israël , China , Romania …

56. Sales strategy are easily cloned

57. Product lifecycles shorten

58. Technologies are always more sophisticated

59. Planned innovation doesn’t guarantee breaktrough anymore

60. « We are experiencing an innovation crisis ! » Pedro Lichtinger, Chairman Pfizer Europe (september 2008) Pharmaceutiques

61. Within 25 years, development costs for proprietary drugs have increased 15 times 1984 : 53 millions de US$ 2009 : 880 millions de US$

62. However, the number of new molecules annually put on the market decreased by 60% Les sociétés bio tech sont à l’origine de 70% des molécules approuvées, contre 40% en 2000

63. Businesses can’t innovate alone anymore

64. Innovation is a collaborative process

65. All these changes are deep and structural

66. They require methods and mindsets updates

67. 3. Corporation in the 21 st century

68. Globe Corp

69. Innovation is the number one priority

70. Foster individual creativity

71. Coordinate rather than command

72. Make innovation everybody’s business

73. How?

74. Promote personal and unformal interactions

75. Give anyone the opportunity to be a project owner

76. To give input and issue propositions

77. And be rewarded for it

78. No cutting edge innovation without enjoying

79. Give meaning

80. Embrace openness

81. Multiply interactions opportunities

82. Within…

83. … implement collaborative platforms

84. Outside…

85. Build and join clusters and networks

86. Welcome external contributions

87. Get embeded into peers projects

88. Use social networks and 2.0 (social internet)

89. Listen and interact with your communities

90. Look for talents and markets anywhere

91. Look beyond own sector

92. Consider disruptive innovation and create new needs

93. Explore and invent new markets

94. Set up a global vision

95. They did it :

97. And you ?

98. « Our main competitor is someone with an idea ! » Procter & Gamble

99. Economic Think tank : - Rich web content production about the 21st century networked economy - Expertise building - Meeting moderation and animation - Speaker

100. Contacts: www.globecorp.biz www.entrepriseglobale.biz Jean-Yves Huwart economic journalist, globalization specialist, book author, blogger, speaker [email_address] mobile: +32 476 295 641 www.globecorp.biz www.entrepriseglobale.biz

101. Pictures Sources Flickr cnmark (tunnel) Flickr ngari.norway (fruitmarket) Flickr JR Guillaumin (goutte) Flickr boulouboulou (hauts-parleurs) Flickr Seattleclick Photography (heaume) Flickr Tariq’s fantasy world (ideabulb) Flickr toyota.forklifts (fournisseur) Flickr Andreasreufer (monks) Flickr Tactus68 (montgolfières) Flickr Emir.de.nelek (parapluies) Flickr Godefrylg (paris La défense) Flickr Imapix (rabot) Flickr Bayru (Ryanair) Flickr ChrisL_ak (blogs, wiki) Flickr Alicegop (xerox) Flickr Sarah the sunshine state (paiter) Flickr mie-pool.co.uk (peinture) Flickr Spotted drum (plage) Flickr Dickson220 (shelve) Flickr Jfravel (volley)

102. Flickr Sanyam (New Delhi metro) FlickrCPSauv12 (armée) Flickr Spark68 (changement orange) Flickr Jasperado (assemblyline) Flickr Miha Miha (yawn) Flickr Coconinoco (binocular) Flickr Intrepid Like (castel) Flickr *dans (Taïpeï) Flickr Herzogbr (paysager) Flickr Lalogo.fr (carré d’as) Flickr Sasigroup (carte monde déformée) Flickr G.e.o.r.g.e. (wal mart) Flickr w10 (assembly line) Flickr Mr.Tea (chat pub) Flickr Wine Princess44 (door) Flickr Manuel Zx 48k (crowd) Flickr Speed-picks (Easyjet) Flickr cs max025 (engrenage)