Idea Cellular is a mobile service provider in India with over 47 million subscribers as of March 2009. It was founded in 1995 and originally provided services in Gujarat and Maharashtra. Over the years, it expanded to other states through mergers and acquisitions. A survey of 50 Idea customers found that the most common complaints were call dropping (45%), unreachability during roaming (56%), and poor customer service (57%). However, 80% were satisfied with call rates and 72% were satisfied with tariffs and schemes. Customers suggested increasing towers to address call dropping and improving tower sharing for better roaming.