Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in.
Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint.
As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.
32. Your brand is NOT your logo & tagline
Logo
&
Tagline
33. “Rather than a
name or logo or
tagline that
reflects what a
company thinks of
itself, brand is
what a company
stands for in the
hearts and minds
of its customers.”
Nancy Duarte
www.slideology.com
35. If you’re not using
social media, you’re
missing opportunities.
In fact ...
36. “IN 2008, IF YOU’RE NOT ON
A SOCIAL NETWORKING
SITE, YOU’RE NOT ON THE
INTERNET.”
IAB PLATFORM STATUS REPORT:
USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- AN OVERVIEW, APRIL 2008
51. Here’s a few places to get started:
Photo Video Social
Blogs
Sharing Sharing Networks
Blogger Flickr YouTube Facebook
www.blogger.com www.flickr.com www.youtube.com www.facebook.com
WordPress Vimeo MySpace
Photobucket
www.wordpress.com www.photobucket.com www.vimeo.com www.myspace.com
TypePad Picassa BlipTV LinkedIn
www.typepad.com www.picassa.com www.blip.tv www.linkedin.com
52. Acknowledgements:
There are a lot of great presentations on social media available on the web. A few in
particular were noteworthy inspirations for this presentation, including:
Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what-
the-fk-social-media
“Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/
mickstravellin/universal-mccann-international-social-media-research-wave-3
David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/
53. Created by:
Jeff Bennett
Digital Splash Media
www.digitalsplashmedia.com
www.visualthinkmedia.com