1. MILWAUKEE JOURNAL SENTINEL
EFFECTIVE JANUARY 2011

2. A COMMANDING LEAD
Journal Sentinel Inc. is the local leader in market reach and penetration with
78% of metro Milwaukee adults using our products every week. Our print and Internet
products deliver your messages to the largest audience in this market. Period.
Milwaukee Journal Sentinel
As Wisconsin’s largest newspaper and flagship ■ The Sunday Journal Sentinel has the highest
publication of Journal Sentinel Inc., the Milwaukee readership penetration among the top 50 media
Journal Sentinel serves as the only major daily markets in the nation.
newspaper for the Milwaukee metropolitan area. ■ The daily Milwaukee Journal Sentinel ranks
With over 125 years of experience as the second in market penetration among the top 50
community’s news leader, Journal Sentinel remains media markets in the nation.
thoroughly committed to serving the southeastern
■ During a typical week, 72% of metro Milwaukee
Wisconsin consumer and business market. This
philosophy is simply fulfilled by delivering the adults read the Milwaukee Journal Sentinel.
news and information that makes a difference in ■ The Milwaukee Journal Sentinel won the
people’s lives while delivering desirable audiences Pulitzer Prize for local reporting in both 2008
to advertisers. and 2010.
Sources: 2010 Scarborough Report Release 1, Milwaukee CBSA as verified by the Audit Bureau of Circulations; 2010 Scarborough Report Release 1 Newspaper Penetration Report, Top 50 DMA’s.
1 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

3. Print and Internet Products
Journal Interactive Behavioral/Geo/Demo Targeting
with our partner Yahoo.com
JSOnline.com ■ Target consumers based on search habits,
■ Southeast Wisconsin’s #1 digital source for where they live or gender/age.
local news and information, reaching more
local adults than any other local online JSOnline.com/DealWatch
news source! ■ Allows local businesses to post daily offers on
Source: 2010 Scarborough Report, R1, Milwaukee DMA. social media sites including Facebook and Twitter.
JobNoggin.com/Monster AdMail & E-Newsletters
■ JobNoggin/Monster has a larger reach of ■ Send e-mail messages diretly to target audiences.
local adults than any other employment
website in Southeast Wisconsin. www.JSOnline.mobi and
Source: September 2010 ComScore, Milwaukee DMA. JSOnline app
■ News updated as it happens on your
CommunityNOW.com mobile phone.
■ CommunityNOW sites attract more than
1 million page views a month! JSOnline.com/Homes
Source: 2010 Q3 Omniture Site Catalyst. ■ House & Home includes one of the
largest listings of open houses in the
MilwaukeeMoms.com area along with MLS listings of homes
■ 54% of local visitors have children under for sale.
age 6 and 16% have children age 6 to 12.
Source: Aug-Sept 2010 The Media Audit, Milwaukee CSA. Search Engine Optimization
■ Get your business found online with
CarSoup.com search engine optimization on Yahoo,
■ 1,000’s of local auto deals listed daily. Google, MSN and AOL.
Metroparent
Niche Products Metroparent is a monthly family-oriented
lifestyle magazine. 87% of readers have
children at home. Three out of four readers
CommunityNOW are women.
My Community NOW are publications Source: 2010 Scarborough Report, Releasae 1, Milwaukee DMA.
with news and community-submitted
content reaching desirable suburban Silent Sports
readers every week. 86% of readers are Silent Sports magazine is a monthly, regional
homeowners. subscriber based sports and travel magazine.
Source: Aug-Sept 2010 The Media Audit, Milwaukee CSA. It has grown and expanded since its founding
in 1984 to become the information source for
ShopNOW active recreational and serious athletes
Increase your response with greater throughout Wisconsin and the Upper
reach. ShopNOW is a weekly shared mail Midwest.
shopper publishing every
Wednesday/Thursday. ShopNOW Wisconsin Trails
compliments the Sunday and Wednesday Within the pages of Wisconsin Trails, readers
Journal Sentinels with delivery to find treasured places, meet fascinating people
non-subscribers of both publications. and take the exciting journeys waiting to be
ROP opportunities exist in three discovered.
geographically targeted editions. For
insert advertisers, saturate as broad as Packer Plus
the 4-county area or as specific as the America’s #1 Packer’s magazine for die-hard
sub-zip code level. Packer fans. Seven out of ten readers are
male. The average household income of this
audience is $64,500.
Source: Aug-Sept 2010, The Media Audit, Milwaukee CSA.
Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 2

4. Why the Milwaukee Journal Sentinel?
The Milwaukee Journal Sentinel leads the pack
in local audience penetration among the top 50 media markets:
in weekly print newspaper
#
1 in Sunday newspaper
readership
#
2 in daily newspaper
readership
#
1 in weekly print
newspaper readership
#
1 and Web site combined
audience reach
■ Advertisers reach more people ■ Among southeast Wisconsinites, more annual run of Wisconsin State Fair or
advertising one day in the Milwaukee adults read the Sunday Journal Sentinel Summerfest.
Journal Sentinel than on either the 5 every week than the average audience
p.m. or 10 p.m. broadcasts of all four of a 1/2 hour of prime time television ■ Any day, the Milwaukee Journal
local news programs combined. any day of the week. Sentinel’s daily readers would fill Miller
Park, home to the Milwaukee Brewers
■ Three out of five metro Milwaukee ■ A single issue of the Milwaukee Journal more than 11 times.
adults read the Milwaukee Journal Sentinel reaches more people than a
Sentinel every Sunday. morning drive spot on each of the 59 ■ Any week, the Sunday Journal
local radio stations. Sentinel’s Sunday readers would fill
■ More metro Milwaukeeans read the the Green Bay Packers’ Lambeau Field
Milwaukee Journal Sentinel Sunday ■ Every week more people read the more than 10 times.
than watch Badgers football all Milwaukee Journal Sentinel/
year long. JSOnline.com than attend the entire
Sources: 2010 Scarborough R1 DMA Newspaper Penetration Report, 2010 Scarborough R1 Milwaukee DMA and CBSA.
3 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

5. General Contact Information
Milwaukee Journal Sentinel FOR OVERNIGHT DELIVERY
333 West State Street
P.O. Box 661
Milwaukee, WI 53201-0661
(414) 224-2498
jsonline.com
OF AD MATERIALS:
333 West State Street
Milwaukee, WI 53203 CONTENTS
Investment Levels................................................5
Repeat Ad Program..............................................6
IF YOU REQUIRE ADDITIONAL INFORMATION OR ASSISTANCE,
PLEASE CALL YOUR ADVERTISING SALES REPRESENTATIVE OR: Full Run Single Insertion Advertising .................7-8
SENIOR VICE PRESIDENT ADVERTISING CLASSIFIED ADVERTISING DIRECTOR
Margie Cochrane Bruno Giovannoni Earned Rates.......................................................9
(414) 224-2955 (414) 225-5045
mcochrane@journalsentinel.com bgiovannoni@journalsentinel.com
Specialty Products...............................................9
MAJORS/NATIONAL/TMC SALES DIRECTOR VICE PRESIDENT – ADVERTISING
Chris Grow (JOURNAL INTERACTIVE &
(414) 224-2262 JOURNAL SENTINEL CLASSIFIEDS) Preprints...........................................................10
cgrow@journalsentinel.com Daryl Hively
(414) 225-5065 Weekend Plus & Marketplace Pre-Print Rates......11
RETAIL ADVERTISING DIRECTOR dhively@journalinteractive.com
Pat Naeve
(414) 224-2084 ONLINE SALES DIRECTOR Definitions & Requirements ...............................12
pnaeve@journalsentinel.com Toni Sampson-Riebe
SALES DEVELOPMENT/ (414) 225-5034
SPECIALTY MEDIA SALES DIRECTOR tsampson@journalinteractive.com Advertising Policy ..............................................12
Becca Hammer
(414) 225-5074 Advertising Production .......................................13
bhammer@journalsentinel.com
Deadlines..........................................................14
CUSTOMER SERVICE
ADVERTISING CUSTOMER SERVICE SENDING ADS DIGITALLY
(414) 224-2498 (414) 224-2697
ADVERTISING ACCOUNTING http://mjsads.jsonline.com
(414) 224-2442 AdSend 1-800-TAD-SEND
CIRCULATION
(414) 224-2222
Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 4

6. Retail ROP Rates
If you have a local storefront presence and have not been established as a national or
classified rate category, then use the enclosed rates for full run ROP (Run of Press), Zoned
Editions and Preprinted inserts appearing in the Milwaukee Journal Sentinel. Investment
INVESTMENT
levels indicate an annual investment in Journal Sentinel products and services. An
advertiser has 12 months to fulfill the Investment Agreement.
LEVELS
Flex Program
The following products and services count The following products
toward Investment level fulfillment: DO NOT count toward annual NUMBER OF WEEKS MIN. AD SIZE
contract fulfillment: 8 WKS + 8 INCHES
• ROP Journal Sentinel • Polybags, Toppers,
Products Ad-Ons • Commercial Print
16 WKS + 6 INCHES
• Special Sections • Vendor Sections • JCPG Products 32 WKS + 4 INCHES
• Color • Journal Sentinel Specialty • Postage
• Position Charges Media: Wisconsin Trails, • Promotional Space $2,500
• JS Events MetroParent, and
D
• JSOnline Packer Plus $4,000
• NOW Sites • Classifed $6,900
• Logo Links
• Guaranteed Clicks $9,700
• JS Direct (minus postage) $13,500
• Inserts: Preprints, Print
& Deliver, Power Reach
$19,000
Flex Program
C
The Flex Program is designed to allow advertisers to commit to a specific number of weeks $25,000
around peak selling periods and receive additional discounts. Advertisers must choose an $33,000
overall investment rate then determine if they will add Flex Weeks to their commitment.
Minimum number of weeks and minimum ad size apply with the Flex Program. Please ask $44,000
your Account Executive for details. $58,500
Color
One and Full Color positions are available 7 days per week. Color rates are charged as a
percentage of space. Minimum ad size to purchase color is 8 column inches. $78,000
B
Discounted color rates are
$99,000
SINGLE INSERTION COLOR
% of Space Charge
available for repeat ad pro- $126,000
AD SIZE JSI grams. Please see page 4 of
Full Color One Color
the rate card or ask your
$160,000
Full Pages - 120" 19% 16% Account Executive for details. $203,000
Half Plus - 60-117" 24% 20%
Quarter Plus - 30-59.25" 34% 29%
Under Quarter - 15-29.5" 44% 38%
Small Space - 8-14.75" 54% 46% $258,000
A
Minimum ad: 8 inches
$322,000
Example: $402,000
2x5 ad size x $100 per column inch = $1,000 base price $500,000
Full color for a 10 column inch ad is 54% of space charge
$1,000 x .54= $540 color charge $625,000
$1,000 base + $540 color = $1,540 total charge
One color on 1/2 page broadsheet
6x10 ad size x $80 per column inch = $4,800 base price
One color for a 60 column inch ad is 20% of space charge
$4,800 x .20 = $960 color charge
$4,800 base + $960 color = $5,760
5 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

7. Repeat Ad Program
The Repeat Ad Program allows Contract Advertisers to stretch appearance and can have two copy changes; no size changes
their advertising investment to get the most frequency possible. and all ads must be ordered at once.
All Double Play, Triple Play and Power Play ads must be run in a Six inch minimum ad size for Repeat Ad Program. Flex program has
7-day period, ordered at one time, no size changes, copy changes varying size minimums. Please consult grid. Any Repeat Ad
relating to dates only. schedule with Main News as a component will have the entire
Triple Power programs must be run within 4 weeks of the first schedule charged at Main News rate.
DOUBLE PLAY TRIPLE PLAY POWER PLAY TRIPLE POWER
Flex Program 2X IN 7 DAYS 3X IN 7 DAYS 4X IN 7 DAYS 12X IN 4 WEEKS
NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER
8 WKS + 8 INCHES $93 $75 $77 $62 $69 $55 $60 $49
16 WKS + 6 INCHES $88 $70 $73 $58 $65 $52 $57 $46
32 WKS + 4 INCHES $83 $67 $69 $54 $61 $49 $54 $43
6" minimum ad size waived for 32 week flex advertisers utilizing the Repeat Ad Program.
DOUBLE PLAY TRIPLE PLAY POWER PLAY TRIPLE POWER
INVESTMENT LEVEL 2X IN 7 DAYS 3X IN 7 DAYS 4X IN 7 DAYS 12X IN 4 WEEKS
MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER
$2,500
D $4,000
$6,900
$9,700
$13,500
$19,000
$98 $79 $82 $66 $74 $60 $65 $53
C $25,000
$33,000
$44,000
$58,500
$78,000
$93 $75 $77 $62 $69 $55 $60 $49
B $99,000
$126,000
$160,000
$203,000
$258,000
$88 $70 $73 $58 $65 $52 $57 $46
A
Repeat Ad Program Color
$322,000
$402,000
$500,000
$625,000
$83 $67 $69 $54 $61 $49
REPEAT PROGRAM
$54 $43
Minimum size to include color is 8 column inches
% of Space Charge
Color must be purchased for all ads in the schedule to qualify for these rates. Number of Insertions
Full Color One Color
Repeat ads with color 60 inches or larger revert to single insertion color rates
(page 3). Double Play 45% 38%
Triple Play 35% 30%
Power Play 25% 21%
Triple Power 20% 17%
Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 6

8. Full Run Single Insertion Advertising
Flex Program MON • TUES • SAT THURS • FRI
OTHER OTHER
NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS
8 WKS + 8 INCHES $82 $77 $62 $59 $65 $63 $92 $85 $69 $66 $72 $70
16 WKS + 6 INCHES $79 $74 $59 $56 $62 $60 $89 $82 $66 $63 $69 $67
32 WKS + 4 INCHES $76 $71 $56 $53 $58 $57 $86 $79 $63 $60 $66 $64
Flex Program – Non consecutive weeks. Maximum ad size: 65"
MON • TUES • SAT THURS • FRI
INVESTMENT LEVEL OTHER
SECTIONS
OTHER
SECTIONS
& SPECIAL & SPECIAL
MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS
OPEN $113 $93 $93 $93 $93 $93 $123 $102 $102 $102 $102 $102
$2,500 $90 $85 $70 $67 $73 $71 $101 $93 $76 $74 $80 $77
D $4,000
$6,900
$9,700
$13,500
$19,000
$88
$87
$86
$85
$84
$83
$82
$81
$80
$79
$69
$67
$66
$65
$64
$65
$64
$63
$62
$61
$71
$70
$69
$68
$67
$70
$68
$67
$66
$65
$98
$97
$96
$95
$94
$91
$90
$89
$88
$87
$75
$74
$73
$72
$71
$72
$71
$70
$69
$68
$79
$77
$76
$75
$74
$76
$75
$74
$73
$72
C $25,000
$33,000
$44,000
$58,500
$78,000
$83
$82
$81
$80
$79
$78
$77
$76
$75
$74
$63
$62
$61
$60
$59
$60
$59
$58
$57
$56
$66
$65
$64
$63
$62
$64
$63
$62
$61
$60
$93
$92
$91
$90
$89
$86
$85
$84
$83
$82
$70
$69
$68
$67
$66
$67
$66
$65
$64
$63
$73
$72
$71
$70
$69
$71
$70
$69
$68
$67
B $99,000
$126,000
$160,000
$203,000
$258,000
$78
$77
$76
$75
$74
$73
$72
$71
$70
$69
$58
$57
$56
$55
$54
$55
$54
$53
$52
$51
$61
$59
$58
$57
$56
$59
$58
$57
$56
$55
$88
$87
$86
$85
$84
$81
$80
$79
$78
$77
$65
$64
$63
$62
$61
$62
$61
$60
$59
$58
$68
$67
$66
$65
$64
$66
$65
$64
$63
$62
A $322,000
$402,000
$500,000
$625,000
$73
$72
$71
$70
$68
$67
$66
$65
$53
$52
$51
$50
$50
$49
$48
$47
$55
$54
$53
$52
$53
$52
$51
$50
$83
$82
$81
$80
$76
$75
$74
$73
$60
$59
$58
$57
$57
$56
$55
$54
$63
$62
$61
$60
$61
$60
$59
$58
7 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

9. Full Run Single Insertion Advertising
Flex Program WEDNESDAY SUNDAY
OTHER OTHER
NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS
8 WKS + 8 INCHES $124 $107 $89 $76 $94 $80 $139 $129 $106 $102 $111 $107
16 WKS + 6 INCHES $120 $102 $86 $72 $89 $77 $136 $124 $103 $99 $108 $104
32 WKS + 4 INCHES $116 $99 $82 $69 $86 $73 $133 $121 $100 $96 $105 $101
Flex Program – Non consecutive weeks. Maximum ad size: 65"
WEDNESDAY SUNDAY
INVESTMENT LEVEL OTHER
SECTIONS
OTHER
SECTIONS
& SPECIAL & SPECIAL
MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS
OPEN $166 $128 $133 $117 $133 $117 $188 $156 $156 $156 $156 $156
$2,500 $136 $116 $99 $85 $104 $89 $152 $141 $116 $112 $122 $118
D $4,000
$6,900
$9,700
$13,500
$19,000
$132
$131
$130
$128
$127
$114
$113
$112
$110
$109
$98
$96
$95
$94
$92
$83
$82
$81
$80
$79
$103
$101
$98
$97
$96
$88
$86
$85
$84
$83
$146
$145
$144
$143
$142
$139
$136
$134
$133
$131
$115
$112
$111
$110
$108
$110
$108
$107
$105
$104
$120
$118
$116
$115
$114
$116
$114
$112
$111
$110
C $25,000
$33,000
$44,000
$58,500
$78,000
$125
$124
$123
$122
$120 $102
$108
$107
$104
$103
$92
$89
$88
$87
$86
$77
$76
$75
$73
$72
$95
$94
$93
$90
$89
$82
$80
$79
$78
$77
$140
$139
$138
$137
$136
$130
$129
$127
$126
$124
$107
$106
$105
$104
$103
$103
$102
$101
$100
$99
$112
$111
$110
$109
$108
$108
$107
$106
$105
$104
B $99,000
$126,000
$160,000
$203,000
$258,000
$119 $101
$117 $100
$116 $99
$115 $97
$113 $96
$84
$84
$82
$81
$80
$72
$70
$69
$68
$67
$89
$87
$86
$85
$83
$75
$75
$73
$72
$72
$135
$134
$133
$132
$130
$123
$122
$121
$120
$119
$102
$101
$100
$99
$98
$98
$97
$96
$95
$94
$107
$106
$105
$104
$103
$103
$102
$101
$100
$99
A $322,000
$402,000
$500,000
$625,000
$113
$111
$109
$108
$95
$93
$92
$91
$78
$76
$75
$75
$65
$65
$63
$62
$82
$80
$79
$78
$70
$69
$68
$67
$129
$128
$127
$126
$118
$116
$115
$114
$97
$96
$95
$94
$93
$92
$91
$90
$102
$101
$100
$99
$98
$97
$96
$95
Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 8

10. Earned Rates
For advertisers whose campaign investment does not reach the minimum contract level or who choose not to sign contracts, Earned
Rates are available. To qualify for an Earned Rate level, all ads must be placed at the same time. Previously published ads cannot be
added together with future schedules to gain a lower rate. Earned Rated ads do not qualify for Main News placement.
MILWAUKEE JOURNAL SENTINEL FULL RUN
SINGLE INSERTIONS HOLIDAYS, GIVING OCCASIONS,
MONTHLY SPORTS EVENTS, SALES EVENTS
EARNED RATE MON, TUES, POWER PLAY TRIPLE POWER
SAT THURS, FRI WEDNESDAY SUNDAY (4x in 7 days) (12x in 4 weeks)
UNDER $495 $93 $102 $128 $156 $72 $64
$495 + $89 $97 $122 $148 $66 $58
$895 + $85 $93 $116 $141 $60 $53
Minimum Ad Size: Single Insertion: 3 inches; Multi-Insertion: 6 inches. No Main News insertions. No Changes 2 Changes
*HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS
Up to 21 days prior to or after any period listed below
HOLIDAYS GIVING EVENTS SALES EVENTS
New Year’s Yom Kippur Valentine’s Day Inventory
Easter Columbus Day Mother’s Day Closeout/Reduction Sale
Presidents Day Thanksgiving Father’s Day Anniversary Sale
Memorial Day Hanukkah Year-End Sale
Veteran’s Day Christmas SPORTING EVENTS After Christmas Sale
4th of July SuperBowl Sunday End-of-Season Sale
Labor Day March Madness Tent Sale
Ramadan College/Pro Games Back to School Sale
Rosh Hashana World Series Grand Openings
Please contact your sales representative for zoning opportunities.
Specialty Products
POWER REACH: AD-ONS:
Power Reach is a two sided, full-color Print and Distribute insert Stick your ad on the Front page or the Cue section. Use as coupons, for
program where the cost savings achieved in bulk printing are passed on ad awareness, or to promote sales and events. Combines the strong
to you. Simply determine your targeted saturation distribution needs and impact front page position with the high penetration of the Milwaukee
take advantage of bulk print runs. Deliver your message all at once, or Journal Sentinel.
choose to split your distribution over a period of time, up to 60 days.
Either way, you will enjoy big savings.
BENEFITS OF POWER REACH
Cost Effective: Two sided, full-color glossy inserts printed and delivered
for as little as 2.1 cents per piece. Compare that to the cost of a first
class stamp.
Market Saturation: By inserting into the Journal Sentinel on either
Sunday or Wednesday, you will reach our highly valued subscribers.
Plus, you will reach non-subscribers with our ShopNow shared mail
package delivered Wednesday/Thursday. Together, you achieve
cost-effective market saturation.
Contact your Milwaukee Journal Sentinel Account Executive for the
most up to date pricing and a customized Power Reach proposal to help
you target exactly the customers and prospects that you need.
9 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

11. Preprints
PREPRINT DISTRIBUTION RATES – NET (COST PER THOUSAND)
10,000-49,999 50,000-99,999 100,000-199,999 200,000-299,999 300,000 -PLUS FULL RUN
T A B1 FULL PAGE 2 MINI/FLEXI3 SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY
2 4 $64.00 $60.00 $62.00 $59.00 $60.00 $57.00 $59.00 $55.00 $57.00 $53.00 $47.00
4 2 8 $65.00 $61.00 $63.00 $60.00 $61.00 $58.00 $60.00 $56.00 $58.00 $55.00 $48.00
6 12 $69.00 $64.00 $66.00 $63.00 $64.00 $61.00 $63.00 $59.00 $61.00 $58.00 $51.00
8 4 16 $71.00 $67.00 $69.00 $66.00 $67.00 $63.00 $66.00 $61.00 $64.00 $60.00 $54.00
12 6 24 $76.00 $72.00 $74.00 $70.00 $71.00 $68.00 $70.00 $66.00 $68.00 $64.00 $58.00
16 8 32 $80.00 $75.00 $78.00 $73.00 $75.00 $71.00 $73.00 $69.00 $71.00 $67.00 $60.00
20 10 40 $81.00 $77.00 $79.00 $75.00 $77.00 $72.00 $75.00 $70.00 $72.00 $69.00 $61.00
24 12 48 $83.00 $79.00 $81.00 $76.00 $78.00 $73.00 $76.00 $71.00 $74.00 $70.00 $62.00
28 14 56 $84.00 $80.00 $82.00 $76.00 $80.00 $74.00 $76.00 $71.00 $74.00 $70.00 $64.00
32 16 64 $87.00 $82.00 $84.00 $79.00 $82.00 $75.00 $79.00 $73.00 $77.00 $72.00 $65.00
36 18 72 $89.00 $84.00 $86.00 $81.00 $84.00 $78.00 $81.00 $75.00 $79.00 $74.00 $67.00
40 20 80 $92.00 $87.00 $89.00 $84.00 $86.00 $81.00 $84.00 $78.00 $81.00 $77.00 $69.00
44 22 88 $95.00 $89.00 $92.00 $86.00 $89.00 $83.00 $86.00 $81.00 $84.00 $79.00 $71.00
48 24 96 $98.00 $93.00 $95.00 $89.00 $92.00 $86.00 $90.00 $84.00 $87.00 $82.00 $74.00
52 26 104 $101.00 $95.00 $98.00 $92.00 $95.00 $89.00 $92.00 $86.00 $90.00 $85.00 $77.00
56 28 112 $104.00 $98.00 $101.00 $95.00 $97.00 $91.00 $95.00 $89.00 $92.00 $87.00 $79.00
60 30 120 $107.00 $101.00 $104.00 $98.00 $101.00 $95.00 $98.00 $92.00 $95.00 $90.00 $81.00
64 32 128 $110.00 $103.00 $106.00 $100.00 $103.00 $97.00 $100.00 $94.00 $97.00 $92.00 $83.00
68 34 136 $112.00 $105.00 $109.00 $102.00 $105.00 $99.00 $102.00 $95.00 $99.00 $94.00 $85.00
72 36 144 $115.00 $108.00 $111.00 $104.00 $108.00 $101.00 $104.00 $97.00 $101.00 $96.00 $86.00
76 38 152 $117.00 $110.00 $114.00 $105.00 $110.00 $102.00 $107.00 $99.00 $103.00 $98.00 $88.00
80 40 160 $119.00 $112.00 $116.00 $109.00 $112.00 $104.00 $109.00 $101.00 $106.00 $100.00 $89.00
84 42 168 $123.00 $115.00 $118.00 $112.00 $115.00 $108.00 $112.00 $103.00 $109.00 $102.00 $92.00
88 44 176 $126.00 $118.00 $121.00 $114.00 $117.00 $110.00 $114.00 $107.00 $111.00 $104.00 $94.00
92 46 184 $129.00 $120.00 $124.00 $117.00 $120.00 $113.00 $117.00 $110.00 $114.00 $108.00 $96.00
96 48 192 $132.00 $123.00 $125.00 $119.00 $123.00 $115.00 $119.00 $112.00 $116.00 $110.00 $98.00
1
TAB: 90 sq. inches or larger, but less than 156 sq. inches 2FULL PAGE: 156 sq. inches 3MINI/FLEXI: less than 90 sq. inches per page
NUMBER OF PAGES: Single sheet (2 pages) minimum. For any page count above the listed quantity, please call for quote.
PACKAGING INSTRUCTIONS up to 48” by 48”. Milwaukee Journal geographic or demographic marketing to be shorted will be determined by a sales
Sentinel Warehouse hours: 6:00 a.m. to plan. representative and client and then com-
Preprints scheduled for distribution in the 4:30 p.m.
Sunday or daily Milwaukee Journal SIZES & STOCK SPECIFICATIONS: municated to the Packaging department.
Sentinel should NOT be tied. They must be MINI/FLEXI, TAB RATES I. Single Sheet Milwaukee Journal Sentinel recommends
brick-stacked in uniformly jogged turns of A. Minimum Stock Thickness – purchasing preprints off 30 day projection
no less than 6 inches. Please package • Preprints measuring less than 90 square .007 inch which includes the required spoilage to
ShopNOW (TMC) inserts separate from inches, per page (outside dimensions) B. Minimum Dimensions – meet circulation quantities. Please inquire
Journal Sentinel inserts. earn Mini/Flexi rate. 5 1/2 x 8 1/2 inches with your Account Executive for most up-
• Sections 90 square inches or larger, but C. Maximum Dimensions – to-date circulation requirements.
DISCOUNTS less than 156 square inches, will be billed 10.5 x 11.75 inches
as tabloid sections. BOOK SIZE: Must be cleared for accept-
Full-run, metro and selective preprints in II. Preprints ance in advance.
the Milwaukee Journal Sentinel are • Sections 156 square inches or over will
be billed as full-page sections. A. Minimum Stock Thickness –
totaled to determine frequency brackets. .007 inch (regardless of page count) ACCEPTABILITY OF DIE CUTS OR ODD
Annual contract required. PREPRINT REQUIREMENTS B. Minimum Dimensions – SHAPED INSERTS: A copy or mock-up of
5 1/2 x 8 1/2 inches every preprint must be submitted for
6-12 times ........3% 52-99 times ........10% SCHEDULING: Daily-Tuesday through C. Maximum Dimensions –
13-25 times ......5% 100-119 times ....11% mechanical clearance and advertising
Friday and Sunday availability. 10.5 x 11.75 inches
26-38 times ......7% 120+ times ..........12% copy acceptance before reservation will
39-51 times ......8% *ORDER DEADLINES: Full Page (Standard): Over-all paper size be confirmed. Any preprint containing an
Tuesday-Friday issues: 4:00 p.m., not to exceed 10.5 inches by 11.75 inches adhesive surface, unusual shape or type
SHIPPING INSTRUCTIONS 10 calendar days prior to issue. when folded. stock, envelope or product sample must
Sunday issue: 4:00 p.m., 15 days prior be cleared for acceptance prior to confir-
Ship prepaid, on disposable skids to: to issue DISTRIBUTION ORDERING: All single
Milwaukee Journal Sentinel mation or reservation date. Please check
TMC issue: 4:00 p.m., 15 days prior to sheets and preprints that meet our mini-
Warehouse mum thickness have a 3% spoilage factor with your sales associate for details.
issue
Milwaukee Journal Sentinel built into our distribution numbers. INDICIA REQUIREMENTS: All preprinted
4101 W. Burnham St., Unit B Cancellations require 12 days for Sunday Preprints that do not meet the published inserts must have the supplement line
Milwaukee, WI 53215 and TMC and 8 days for daily. minimum preprint requirements may "Advertising Supplement to the Milwaukee
Modifications of quantities and delivery experience excessive multiples and miss- Journal Sentinel" on the front or back cover.
A minimum of four bands should be used areas are not available after deadlines. es and could impact the ordered coverage
to secure load. Loaded pallets should be Delivery date no later than 10 days prior to Gang listings of newspapers distributing the
area.
covered with reinforced cardboard that insertion date for Sunday and TMC. 6 days inserts are acceptable, insert date on the
protects the corners and wrapped com- for daily. Inserts damaged in shipment or that show preprint is optional.
pletely with plastic stretch wrap. Static visible signs of irregular printing situa-
charging should not be introduced into DISTRIBUTION: Full circulation, five- tions, such as excessive moisture, sticking POSTAL INDICIAS PROHIBITED except
the printing process. Loaded pallet height county area, selective (10,000 minimum together, below-minimum thickness and on reply cards or envelopes.
must not exceed 66 inches from the floor daily Journal Sentinel, Sunday Journal less than ordered amounts that could
to the top of the pallet. Maximum weight Sentinel, and 15,000 minimum TMC). effect proper coverage will be communi-
of fully packed skid is 2500 lbs. Pallets Inquire about current requirements for full cated to the sales representative and
must not be double stacked on trucks or and five-county distribution. Selective dis- client as soon as possible. If additional
trailers. Acceptable pallet size includes tribution by zip code may be done on a product can not be obtained, those areas
Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 10