Creating a search-driven intranet

1. Leveraging SharePoint 2013 WCM Features to Build a
Dynamic Search Driven Intranet
Jeff Fried – CTO, BA Insight

2. www.sharepointsummit.org
Jeff Fried
Microsoft’s go-to ISV for
Enterprise Search
Focused on Search and
SharePoint since 2004
Longtime
Search Nerd
• CTO, BA Insight
• Senior PM, Microsoft
• VP, FAST
• SVP, LingoMotors
Passionate About
• Search
• SharePoint
• Search-driven
applications
Technet Column
“A View from the
Crawlspace”
Blog:
DoMoreWithSearch.com

3. Search Driven Publishing Model
www.sharepointsummit.org
ASSET LIBRARY DOCUMENTS ARTICLES
CATALOG
NAVIGATION
Search Usage

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When I say search…you think…

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The Search Immaturity Cycle

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Why you can’t build
Revenue
50.2 Billion Dollars in 2012
Relevancy
3000+ Engineers Tuning Relevancy
Keywords
100,000+ keywords managed
Optimized
For monetization of Relevancy

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When I think of search…I think of…

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The Objective of this Session
Learn from people who make money from search!

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WCM in SharePoint 2013
Dynamic Content, Dynamic Pages
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11. ASSET LIBRARY DOCUMENTS ARTICLES
CATALOG
NAVIGATION
Search Usage

12. Documents
Pages
Digital Assets
Catalogs
SharePoint Content
www
Ext. CMS
LOB + more
External Content
Page Framework
Display Templates
User Behavior (+custom events)
Content & Authoring
REST/OData
Variations
Query

13. 13
Web Content Management – Key Ingredients
 Metadata navigation
 Topic Pages
 Clean URLs
 Content by Search
 Refinements
 Recommendations
(item-to-item,
popularity)

14. 14
Simplified Navigation
Friendly URL
http://contoso.com/computers
TERM STORE
NAVIGATION TAXONOMY
Audio
Cameras
Computers
Home appliances
Phones
TV and video
Use page
maincategory.aspx
CONTENT SEARCH WEB PART

15. Contextual & Targeted Experiences
CSWP
CSWP
CSWP CSWP

17. 17
Let’s break down an experience
Categorization
Map
Related
Content
Results with Metadata
and Picture
Best Bets

18. 18
Built on SharePoint 2013
Built on SharePoint 2013

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Break it Down….

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How do you build this?
Step by Step

21. 21
Create the Product Catalog Site

22. 22
Create the Publishing Site

23. 23
Create a Term Driven Page

24. 24
Add Web Parts to Page

25. 25
Configure the Term Store from Site Settings

26. 29
Create Hierarchy

27. 30
Configure Term Driven Pages

28. 31
Define Custom Facets

29. 32
Edit Page Template

30. 33
Customize Refinement and Display Templates

31. 34
Result – Minimal Styling

32. Display Templates
 Basic ones ship out-of the-box
 Make your own in HTML & JavaScript

33. 36
Apply HTML, JavaScript, CSS and you get…

34. 



35. Search Driven Intranet
How to do the same thing on your Intranet!

36. SharePoint intranet





More info
 www.brightstarr.com

37. 40
Create the Publishing Site

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Create a Term Driven Page

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Add Web Parts to Page

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Configure the Term Store from Site Settings

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Tell the Term Store your intended use!

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Configure Term Driven Pages

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Configure Term Driven Pages

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Configure Faceted Navigation

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Configure Term Driven Pages

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Edit the Page Template

47. 50
Customize Refinement and Display Templates

49. 52
A Simple Dynamic Search Team Site

50. 53
Isn’t that better than this?

51. 54
Team Site with CSWP Spotlights

52. 55
Dynamic Team Site with Search and CSWP

53. 1. Crawl, process, index
2. Load page, evaluate query
3. Display templates render results.
Document
libraries
Lists
Analytics
Crawl & doc.
processing
Query
processing
Content Search WP
(CSWP)
Query
Display Templates

54. Taking it One Step Further
Search Driven Applications

55. 58
Customer Service
58

56. 59
Rich Refinement
59

57. 60
Case Detail Modal
60

58. 61
Research Portal

59. 62
Research Portal

60. 63
360° View of a Customer

61. 64
Client / Matter Dashboards

62. 65
Advertising Team Site (Dynamic)

63. Analytics Engine & Recommendations
Usage Events (Native or REST)
-Clicks
-Purchases
-Downloads
-Videos
-Custom
-etc..
-Recommendations
-Update relevancy
-Usage stats
Event Processing via MapReduce
-Insights/Reports
-Popular + trending items
-item-to-item relationships
CSWP + Query Rules
-Item recs
-Personal recs
-Popular/trending
-Custom recs
-etc..
1
2
3
4

64. Contextual & Targeted Experiences
CSWP
CSWP
CSWP CSWP

65. Conclusion




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We have an EBook on how to do this…
Available on http://www.bainsight.com

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Other EBooks available from BA Insight
Available on http://www.bainsight.com

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Questions
??????

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Thank You
http://www.bainsight.com @JeffFried
Jeff.Fried@bainsight.com
http://www.linkedin.com/in/jefffried/

70. Thank you for your attention!
This presentation will be available on the Toronto
SharePoint Summit web site a few days after the event.

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