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EXPLOITING
                                  API
    VISION           CULTURE               MOORE’S
                               STRATEGY
                                             LAW




   Jeff Meisel
jeff.meisel@ni.com
  @jeff_meisel
VISION
“   …a minor invention every
     10 days and a big thing   “
      every 6 months or so.


    Time Magazine, July 2010
NYC API Strategy Keynote - Accelerating Innovation
Traditional Approach:                 Our Approach:
    Not Software        Flexible software with modular hardware




   6.12 cubic ft                      .67 cubic ft
Test            Monitor                Embedded                 Control          Mechatronics




 Desktops and        PXI and Modular              NI CompactRIO and       Open Connectivity
PC-Based DAQ           Instruments                 Custom Designs         With Third-Party I/O
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
CULTURE
@WaterlooLabs
@WaterlooLabs
High school students competing in FIRST
Robotics Competition build fully
functioning, human-sized robots in just six
weeks using the NI graphical system design
platform.
“I'd like for NI to give us its
blessing to create such tools
[with APIs], so that we don't
feel like renegade outlaws
and can feel comfortable
sharing them with others…
the current position from NI
seems to be that it doesn't
exist.”

- Developer forum post with
corresponding image
Jan 21, 2009
3rd Party
Add-ons and
   Apps
API STRATEGY
1.
Develop IP

2.
Integrate with
LabVIEW APIs

3.
Productize
Add-on or App
                 $-   $10,000 $20,000 $30,000 $40,000   $-   $10,000 $20,000 $30,000 $40,000   $-   $10,000 $20,000 $30,000 $40,000




     Partner
     R&D Spend
                       Total NRE:                            Total NRE:                              Total NRE:
                         $80k                                  $60k                                    $40k
1.
Develop IP

2.
Integrate with
LabVIEW APIs

3.
Productize
Add-on or App
                 $-   $10,000 $20,000 $30,000 $40,000   $-    $10,000 $20,000 $30,000 $40,000   $-   $10,000 $20,000 $30,000 $40,000




     Partner
     R&D Spend         Total NRE:                              Total NRE:                              Total NRE:
     Partner          $80k $20K                              $60k $42.5K                             $40k $27.5K
     R&D Reduction
NYC API Strategy Keynote - Accelerating Innovation
Metcalfe was right!

Positive network effects create
  very close to n^2 behavior




       Source: Overall Ecosystem Participation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
EXPLOITING
MOORE’S LAW
NYC API Strategy Keynote - Accelerating Innovation
3rd Party Apps




               FPGA




Multicore
                 FPGA
Processor
802.11a + b + g                   + 802.11ac



                                 200X Faster


        Early 2000s                       2012
Traditional Rack and Stack    NI Vector Signal Transceiver


      Semiconductor characterization test time
         reduced from 4 weeks to ~ 1 day.
   API strategy must fit into company vision and
    culture. Transition from private to public APIs is
    a challenge.
   Keys to API program success are: lowering
    barriers of entry, monetization, and enabling
    network effects.
   API’s that exploit Moore’s Law from
    computational point of view can cause major
    disruption.
EXPLOITING
                                  API
    VISION           CULTURE               MOORE’S
                               STRATEGY
                                             LAW




   Jeff Meisel
jeff.meisel@ni.com
  @jeff_meisel

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NYC API Strategy Keynote - Accelerating Innovation

  • 1. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meisel jeff.meisel@ni.com @jeff_meisel
  • 3. …a minor invention every 10 days and a big thing “ every 6 months or so. Time Magazine, July 2010
  • 5. Traditional Approach: Our Approach: Not Software Flexible software with modular hardware 6.12 cubic ft .67 cubic ft
  • 6. Test Monitor Embedded Control Mechatronics Desktops and PXI and Modular NI CompactRIO and Open Connectivity PC-Based DAQ Instruments Custom Designs With Third-Party I/O
  • 12. High school students competing in FIRST Robotics Competition build fully functioning, human-sized robots in just six weeks using the NI graphical system design platform.
  • 13. “I'd like for NI to give us its blessing to create such tools [with APIs], so that we don't feel like renegade outlaws and can feel comfortable sharing them with others… the current position from NI seems to be that it doesn't exist.” - Developer forum post with corresponding image Jan 21, 2009
  • 16. 1. Develop IP 2. Integrate with LabVIEW APIs 3. Productize Add-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: $80k $60k $40k
  • 17. 1. Develop IP 2. Integrate with LabVIEW APIs 3. Productize Add-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: Partner $80k $20K $60k $42.5K $40k $27.5K R&D Reduction
  • 19. Metcalfe was right! Positive network effects create very close to n^2 behavior Source: Overall Ecosystem Participation
  • 25. 3rd Party Apps FPGA Multicore FPGA Processor
  • 26. 802.11a + b + g + 802.11ac 200X Faster Early 2000s 2012 Traditional Rack and Stack NI Vector Signal Transceiver Semiconductor characterization test time reduced from 4 weeks to ~ 1 day.
  • 27. API strategy must fit into company vision and culture. Transition from private to public APIs is a challenge.  Keys to API program success are: lowering barriers of entry, monetization, and enabling network effects.  API’s that exploit Moore’s Law from computational point of view can cause major disruption.
  • 28. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meisel jeff.meisel@ni.com @jeff_meisel