12. HOW TO IMPROVE?
Sometimes it is easier to say what not to do
4 Bad Habits in Higher Ed Online Giving
1. .EDU home page has no link for donors
Ò
2. A single online giving form
3. Donation form distractions
4. Forgetting about mobile devices
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13. BAD HABIT #1
• Hidden online giving links
Good Habit:
)
- The home page and every (every) page
includes navigation to a giving form.
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18. BAD HABIT #2
• A single online giving form
Good Habit:
X
- Each appeal should have a dedicated
giving form that carries the
messaging/designation/imagery of the
source appeal.
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21. BAD HABIT #3
• Donation forms with distractions
Good Habit:
퍠і
- Less is more; minimize amount of clutter
and navigation options to increase
conversion rate.
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