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FY2009 donorCentrics™
Index of Higher Education Fundraising Performance

         Brian Kish, Senior Vice President
         University of Arizona Foundation
Index Methodology

   28 public and 33 private institutions
   Actual donor transactions, not survey responses
   Cash payment basis, not pledges
   Does not include:
     Soft credits
     Matching gift payments
Participating Public Institutions
Colorado School of Mines        University of Arizona
Indiana University Foundation   University of California, Santa Barbara
Iowa State University           University of Georgia
McMaster University             University of Houston
Michigan State University       University of Iowa
Ohio University                 University of Maryland
The Ohio State University       University of Miami
Oklahoma State University       University of Michigan
Oregon State University         University of Oklahoma
Pennsylvania State University   University of Texas at Austin
Purdue University               University of Toronto
Queen's University              University of Virginia
Ryerson University              University of Virginia - Darden Graduate
University of Alberta              School of Business Administration
                                University of Wisconsin, Madison
Participating Private Institutions
Bentley University                          Niagara University
Brown University                            Northwestern University - Kellogg
                                               Graduate School of Management
Carnegie Mellon University, Tepper School
of Business                                 The Principia
Clark University                            Rhodes College
College of St. Benedict                     Rice University
Concordia University St. Paul               Salve Regina University
St. Catherine University                    Smith College
The College of William and Mary             Southern Methodist University
Cornell University                          Syracuse University
Dartmouth College
                                            Tulane University
Gustavus Adolphus College
                                            University of Chicago - Booth School of
Hamline University                             Business
Holderness School                           University of Notre Dame
Illinois Institute of Technology            University of Pennsylvania
Johns Hopkins University
                                            University of Richmond
Luther Seminary
                                            Vanderbilt University
Massachusetts Institute of Technology
                                            Wellesley College
Overall Giving
Median Donor Participation Rates
Median Change in Revenue
Median Revenue per Donor
Median Change in Revenue per Donor
Median Change in Donor Counts
Poll

   Donor/Revenue Performance FY10
Retention
Median Donor Retention Rates
Median Change in Retained Donor Revenue
Median Multi-Year Donor Retention Rates
Acquisition
Median Change in New Donors
Median Revenue per New Donor
Median New Donor Retention Rate
Poll

   Acquisition Performance for FY10
Reactivation
Median Donor Reactivation Rates
Median Revenue per Reactivated Donor
Median Change in Reactivated Donor Revenue
Annual Giving as a Funnel for Major Gifts

Data from 12 large public schools, gifts of $1,000-$50,000 in a
  given year
 Number of years of giving before first $1,000K gift, 13.2

 Those that gave $1,000+ in 2009, gave about 73% of the

  years that they were on file
 57% of them made a first gift less than $100

    However, the higher the first gift, the quicker they become one of
     these donors.
       • Of those that eventually gave $1,000+, a $100 first time donor did so at
         about a 30% faster rate than a $1-24 dollars donor
Questions & Comments
Contact:

           Brian Kish
     Senior Vice President,
University of Arizona Foundation
                &
   Annual Giving Consultant
     Campbell & Company
    brian_kish@yahoo.com

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Kish index of he fundraising performance blackbaud he executive forum

  • 1. FY2009 donorCentrics™ Index of Higher Education Fundraising Performance Brian Kish, Senior Vice President University of Arizona Foundation
  • 2. Index Methodology  28 public and 33 private institutions  Actual donor transactions, not survey responses  Cash payment basis, not pledges  Does not include:  Soft credits  Matching gift payments
  • 3. Participating Public Institutions Colorado School of Mines University of Arizona Indiana University Foundation University of California, Santa Barbara Iowa State University University of Georgia McMaster University University of Houston Michigan State University University of Iowa Ohio University University of Maryland The Ohio State University University of Miami Oklahoma State University University of Michigan Oregon State University University of Oklahoma Pennsylvania State University University of Texas at Austin Purdue University University of Toronto Queen's University University of Virginia Ryerson University University of Virginia - Darden Graduate University of Alberta School of Business Administration University of Wisconsin, Madison
  • 4. Participating Private Institutions Bentley University Niagara University Brown University Northwestern University - Kellogg Graduate School of Management Carnegie Mellon University, Tepper School of Business The Principia Clark University Rhodes College College of St. Benedict Rice University Concordia University St. Paul Salve Regina University St. Catherine University Smith College The College of William and Mary Southern Methodist University Cornell University Syracuse University Dartmouth College Tulane University Gustavus Adolphus College University of Chicago - Booth School of Hamline University Business Holderness School University of Notre Dame Illinois Institute of Technology University of Pennsylvania Johns Hopkins University University of Richmond Luther Seminary Vanderbilt University Massachusetts Institute of Technology Wellesley College
  • 9. Median Change in Revenue per Donor
  • 10. Median Change in Donor Counts
  • 11. Poll  Donor/Revenue Performance FY10
  • 14. Median Change in Retained Donor Revenue
  • 15. Median Multi-Year Donor Retention Rates
  • 17. Median Change in New Donors
  • 18. Median Revenue per New Donor
  • 19. Median New Donor Retention Rate
  • 20. Poll  Acquisition Performance for FY10
  • 23. Median Revenue per Reactivated Donor
  • 24. Median Change in Reactivated Donor Revenue
  • 25. Annual Giving as a Funnel for Major Gifts Data from 12 large public schools, gifts of $1,000-$50,000 in a given year  Number of years of giving before first $1,000K gift, 13.2  Those that gave $1,000+ in 2009, gave about 73% of the years that they were on file  57% of them made a first gift less than $100  However, the higher the first gift, the quicker they become one of these donors. • Of those that eventually gave $1,000+, a $100 first time donor did so at about a 30% faster rate than a $1-24 dollars donor
  • 27. Contact: Brian Kish Senior Vice President, University of Arizona Foundation & Annual Giving Consultant Campbell & Company brian_kish@yahoo.com