Outline of annual fund campaign elements and segmentation from Simmons College, March 2011.

1. Online Giving Success Pamela F. Campbell ‘96 Jayanthi Srinath

2. Mailings/ Eappeals Segmentation Fall Appeal + Fall Eappeal Leadership (Lybunts, Sybunts) Non Leadership (Lybunts, Sybunts) (Athletes- Non Donors) Calendar Year End Mailing + Eappeal (2 appeals) Leadership (Lybunts, Sybunts) Non Leadership (Lybunts, Sybunts) (Nursing- Non Donors) 2

3. Mailings/ Eappeals Segmentation Spring Appeal =March Challenge 2 mailings 4 emails Fiscal Year End Mailing + Eappeal Leadership (Lybunts, Sybunts) Non Leadership (Lybunts, Sybunts) Parents (Test Cells) 3

4. Fall 2010 e-Appeals 4

5. Calendar Year-End 2010 e-Appeals (1st send) 5

6. Calendar Year-End 2010 e-Appeals (2nd send) 6

7. Match Madness: Sneak Preview - Landing 7

8. Match Madness: Sneak Preview - Giving 8

9. Match Madness – Official Launch – March 1, 2011 (landing) 9

10. Match Madness – Official Launch – March 1, 2011 (giving) 10

11. Match Madness Email Gift Confirmation Message 11