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Developing a Tabletop Show from Scratch
- 1. DEVELOPING A TABLE TOP SHOW FROM SCRATCH GUIDELINE TO CREATE YOUR OWN AND LESSONS LEARNED Standards Certification Education & Training Publishing Conferences & Exhibits JOINT DLC – LAS VEGAS JUNE 11, 2010
- 2. SO…YOU WANT TO HOLD A TABLE ?? TOP $$ ? SHOW $ BUT YOU DON’T KNOW WHERE TO BEGIN… AND YOU DON’T HAVE A LOT OF MONEY?
- 3. SO…YOU WANT TO HOLD A WELL TAKE HEART, IT CAN BE DONE TABLE ? $$ TOP ?? SUCCESSFULLY SHOW$ WITH A LITTLE HARD WORK! BUT YOU DON’T KNOW WHERE TO BEGIN… AND YOU DON’T HAVE A LOT OF MONEY?
- 4. LETS START BY ASKING A FEW BASIC QUESTIONS MONEY Y? NETWORKING W H TABLE MEMBER TRAINING NON-MEMBER TRAINING TOP T? GAIN NEW MEMBERS SHOW REGIONAL EXPOSURE W HA VENDOR RELATIONS SPONSOR RELATIONS WHY DO YOU EVEN WANT TO HOLD A SHOW? THEY ARE A LOT OF WORK, AND CAN TAKE A LOT OF TIME! WHAT BENEFIT DO YOU EXPECT TO GAIN FROM A SHOW?
- 5. LETS START BY ASKING A FEW BASIC QUESTIONS E? THINGS TO CONSIDER: R SHOULD IT BE MORE W HE TABLE CONVENIENTLY LOCATED FOR TOP EXHIBITORS OR FOR YOUR ATTENDEES? SHOW IS THERE EASY ACCESS? CLOSE TO HIGHWAYS? MASS TRANSIT? AIRPORT? DO YOU HAVE A LOCATION IN MIND? IS THE FACILITY CONVENIENT TO GET TO? GOOD ATTENDANCE WILL DEPEND ON IT!
- 6. LETS START BY ASKING A FEW BASIC QUESTIONS THINGS TO CONSIDER: E N? RESEARCH LOCAL AND WH REGIONAL SHOWS & TABLE EVENTS THAT MIGHT TOP COMPETE FOR YOUR ATTENDANCE AND SHOW YOUR EXHIBITORS. HOW LONG WILL IT REALISTICALLY TAKE TO PREP FOR YOUR SHOW? WHEN WILL YOU HOLD YOUR SHOW? DO YOU HAVE A DATE IN MIND? A TIME OF DAY? WILL YOUR SHOW BE ONE OR MULTIPLE DAYS?
- 7. LETS START BY ASKING A FEW BASIC QUESTIONS THINGS TO CONSIDER: O? PROMOTE YOUR SHOW WH EARLY AND OFTEN. TABLE HAVE PROMOTIONAL TOP MATERIALS PREPARED. SHOW BE PROACTIVE WITH YOUR SPONSORSHIP OPPORTUNITIES PROMOTE USING MULTIPLE MEDIAS WHO WILL YOU TARGET FOR EXHIBITORS AND SPONSORS? WHO MIGHT YOU WANT TO PARTNER WITH? WHO WILL YOU PROMOTE TO FOR ATTENDANCE?
- 8. LETS START BY ASKING A FEW BASIC QUESTIONS THINGS TO CONSIDER: W? COUNT THE COST HO TABLE BEFORE COMMITTING BUDGET AND MANAGE TOP THE MONEY TRAIL SHOW BUILD YOUR TEAM LEVERAGE RESOURCES, HUMAN, FINANCIAL, AND ORGANIZATIONAL HOW MUCH TIME WILL NEED TO BE COMMITTED? HOW MUCH MONEY WILL NEED TO BE COMMITTED? HOW CAN YOU LEVERAGE RESOURCES?
- 9. PUT QUITE SIMPLY… TABLE TOP SHOW
- 10. EXAMINE THE MOVING PARTS OF A SHOW TABLE TOP SHOW
- 11. SET-U P TEAR-DOWN SH OW LAYO UT FIRE PERMIT FACILITY CO NTRACT IN SURAN CE TABLE TOP SHOW
- 12. SET-U P TEAR-DOWN SH OW LAYO UT FIRE PERMIT FACILITY CO NTRACT IN SURAN CE TABLE CONTRACT TOP PRINTIN G SHOW CONVENTION SERVICES ELECTRICAL CONTRACTOR L AYOU T TAKEOF F FINAL LAYOU T
- 13. SET-U P TEAR-DOWN SH OW LAYO UT FIRE PERMIT FACILITY CO NTRACT IN SURAN CE TABLE CONTRACT TOP PRINTIN G SHOW CONVENTION SERVICES ELECTRICAL CONTRACTOR TECHNICAL TRAINING L AYOU T ENTER- & OTHER CO- TAKEOF F TAINMENT DIVERSIONS TECH NICAL FINAL LOCATE TRAINING LAYOU T SPEAK ERS OPP’S TOPICS
- 14. SET-U P TEAR-DOWN SH OW LAYO UT FIRE PERMIT FACILITY CO NTRACT IN SURAN CE L IQU OR TABLE PERMIT CONTRACT TOP PRINTIN G SHOW CATERER SET-U P & DELIVERY CONVENTION SERVICES F OO D ELECTRICAL CONTRACTOR QU AN TITY CONTRACT TECHNICAL TRAINING L AYOU T ENTER- & OTHER CO- TAKEOF F TAINMENT DIVERSIONS TECH NICAL FINAL LOCATE TRAINING LAYOU T SPEAK ERS OPP’S TOPICS
- 15. SET-U P TEAR-DOWN SH OW LAYO UT O NG OIN G LIAISON EXHIBITORS SALES FIRE AND PERMIT SPONSORS FACILITY CO NTRACT SHO W PRO MO IN SURAN CE L IQU OR TABLE PERMIT CONTRACT TOP PRINTIN G SHOW CATERER SET-U P & DELIVERY CONVENTION SERVICES F OO D ELECTRICAL CONTRACTOR QU AN TITY CONTRACT TECHNICAL TRAINING L AYOU T ENTER- & OTHER CO- TAKEOF F TAINMENT DIVERSIONS TECH NICAL FINAL LOCATE TRAINING LAYOU T SPEAK ERS OPP’S TOPICS
- 16. SET-UP TEAR-DO WN SHOW LAYOUT ON GO IN G LIAISO N EXHIBITORS SALES FIRE AND PERMIT SPONSORS FACILITY CO NTRACT SHO W PROMO INSURAN CE L IQU OR TABLE PERMIT CON TRACT TOP PRINTIN G SHOW CATERER SET-U P & DELIVERY CONVENTION SERVICES FOO D ELECTRICAL CONTRACTOR Q UANTITY CONTRACT TECHNICAL TRAINING L AYOU T ENTER- & OTHER CO - TAKEOF F TAINMENT DIVERSIONS TECHN ICAL FIN AL LO CATE TRAININ G LAYOU T SPEAK ERS O PP’S TOPICS
- 17. SET-UP TEAR-DO WN SHOW LAYOUT H ON GO IN G LIAISO N EXHIBITORS T SALES FIRE AND PERMIT SPONSORS O FACILITY O G CO NTRACT M N SHO W PROMO S A NN I INSURAN CE L IQU OR TABLE PERMIT ! CON TRACT TOP PRINTIN G R U IN E SHOW CATERER SET-U P & DELIVERY C H CONVENTION A SERVICES FOO D ELECTRICAL CONTRACTOR Q UANTITY M CONTRACT TECHNICAL TRAINING L AYOU T ENTER- & OTHER CO - TAKEOF F TAINMENT DIVERSIONS TECHN ICAL FIN AL LO CATE TRAININ G LAYOU T SPEAK ERS O PP’S TOPICS