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Target Audience
By Elsie Cunnew
Audience
 Our target age group is 18-45
 Due to it being a romantic thriller, the actual film will involve many sexual
scenes and strong language
 The targeted age of our film will be women. Women are known to love erotic
films e.g. Fifty Shades of Grey. This genre of films and books has become more
popular in the past couple of years.
 Films like this are so successful as women aspire to be in weird and sexually
experimenting relationships. Older women are more likely to be interested in
this genre as their sex and love life may not be exhilarating.
Target audience and demographic
Target audience and demographic
Demographic
Letter Code Job/status
A HIGHER MANAGEMENT, BANKERS, LAWYERS, DOCTORS, ETC..
B MIDDLE MANAGEMENT, TEACHERS, CREATIVE AND MEDIA PEOPLE (GRAPHIC
DESIGNERS)
C1 OFFICE SUPERVISORS, JUNIOR MANAGERS, NURSES, SPECIALIST CLERICAL STAFF,
WHITE COLLAR JOBS
C2 SKILLED MANUAL WORKERS, PLUMBERS, BUILDERS, BLUE COLLAR JOBS
D SEMI SKILLED AND UNSKILLED MANUAL WORKERS
E UNEMPLOYED, STUDENTS, PENSIONERS, CASUAL WORKERS
 We have chose multiple demographic groups as we believe our film will appeal to people from lots
of jobs and professions.
Psychographic
MAINSTREAMERS Seek security. Tend to be domestic, conformist, conventional, sentimental – favour value for money
family brands. The largest group.
ASPIRERS Seek status. Materialistic, acquisitive, orientated to image and appearance, persona and fashion.
Typically younger people.
SUCCEEDERS Seek control. Strong goals, confidence, work ethic and organisation. Typically higher management
and professionals.
RESIGNED Seeks survival. Rigid and authoritarian values. Interested in past and tradition. Typically older
people.
EXPLORERS Seeks discovery. Energy, individualism and experience. Values difference and adventure. Typically a
younger demographic (students).
STRUGGLERS Seeks escape. Alienated and disorganised. Few resources beyond physical skills. Buys alcohol, junk
food, lottery tickets. Typically lower demographics.
REFORMERS Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and
independent judgement. Anti-materialistic but aware of good taste.
BBFC Rating
 We have decided our film is rated 15.
 On the BBFC website, the 15 age rating is enforced if any of the following are in the film:
 strong violence
 frequent strong language (e.g. 'f***').
 portrayals of sexual activity
 strong verbal references to sex
 sexual nudity
 brief scenes of sexual violence or verbal references to sexual violence
 discriminatory language or behaviour
 drug taking
The ones highlighted may come up in our thriller opening.
BBFC Rating
 Our audience will begin at aged 15 (Year 10)
 Although this limits our audience, any lower age rating will be inappropriate
 On the BBFC website, it says “sexual activity can be portrayed” “Some sex scenes can be quite long
at this category.” “There can be strong references to sex and sexual behaviour”
 Our film will be mainly aimed at young adults and older so hopefully the age rating will not allow us
to lose out on viewers

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Target audience and demographic

  • 2. Audience  Our target age group is 18-45  Due to it being a romantic thriller, the actual film will involve many sexual scenes and strong language  The targeted age of our film will be women. Women are known to love erotic films e.g. Fifty Shades of Grey. This genre of films and books has become more popular in the past couple of years.  Films like this are so successful as women aspire to be in weird and sexually experimenting relationships. Older women are more likely to be interested in this genre as their sex and love life may not be exhilarating.
  • 5. Demographic Letter Code Job/status A HIGHER MANAGEMENT, BANKERS, LAWYERS, DOCTORS, ETC.. B MIDDLE MANAGEMENT, TEACHERS, CREATIVE AND MEDIA PEOPLE (GRAPHIC DESIGNERS) C1 OFFICE SUPERVISORS, JUNIOR MANAGERS, NURSES, SPECIALIST CLERICAL STAFF, WHITE COLLAR JOBS C2 SKILLED MANUAL WORKERS, PLUMBERS, BUILDERS, BLUE COLLAR JOBS D SEMI SKILLED AND UNSKILLED MANUAL WORKERS E UNEMPLOYED, STUDENTS, PENSIONERS, CASUAL WORKERS  We have chose multiple demographic groups as we believe our film will appeal to people from lots of jobs and professions.
  • 6. Psychographic MAINSTREAMERS Seek security. Tend to be domestic, conformist, conventional, sentimental – favour value for money family brands. The largest group. ASPIRERS Seek status. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Typically younger people. SUCCEEDERS Seek control. Strong goals, confidence, work ethic and organisation. Typically higher management and professionals. RESIGNED Seeks survival. Rigid and authoritarian values. Interested in past and tradition. Typically older people. EXPLORERS Seeks discovery. Energy, individualism and experience. Values difference and adventure. Typically a younger demographic (students). STRUGGLERS Seeks escape. Alienated and disorganised. Few resources beyond physical skills. Buys alcohol, junk food, lottery tickets. Typically lower demographics. REFORMERS Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgement. Anti-materialistic but aware of good taste.
  • 7. BBFC Rating  We have decided our film is rated 15.  On the BBFC website, the 15 age rating is enforced if any of the following are in the film:  strong violence  frequent strong language (e.g. 'f***').  portrayals of sexual activity  strong verbal references to sex  sexual nudity  brief scenes of sexual violence or verbal references to sexual violence  discriminatory language or behaviour  drug taking The ones highlighted may come up in our thriller opening.
  • 8. BBFC Rating  Our audience will begin at aged 15 (Year 10)  Although this limits our audience, any lower age rating will be inappropriate  On the BBFC website, it says “sexual activity can be portrayed” “Some sex scenes can be quite long at this category.” “There can be strong references to sex and sexual behaviour”  Our film will be mainly aimed at young adults and older so hopefully the age rating will not allow us to lose out on viewers