Presntation from SYP UK conference "Beyond the Book" on 3rd November 2012

1. @arhomberg Magical Times for
Book Publishing
@Jellybooks
jbks.co/YxgVs0

2. “This is not the end,
not even the beginning of the end,
but the end of the beginning
of a digital revolution.”

3. Sony
Kindle iPad
Reader

4. How will we read
in the future?

5. Nobody can
predict the Future
not even SciFi Writers

6. Analysis gets
you only
so far…
experiment!
see what “flies”

7. Meet the Experimenters
@andyroberts_uk @madebysplendid @jamiebrooker @johanbrand
@ismasan @sidane7 @gwynmorfey @arhomberg
@Jellybooks

8. The Experiment:
How to reinvent
“What to Read Next?”
for the digital age

9. 1 Free eBook Samples
1 Free eBook Samples
zero cost
infinite supply
can be shared as links, not files

10. 2 Open,, No Lock-in
2 Open No Lock-in

11. 3 Essentials,, so No Price Labels
3 Essentials so No Price Labels

12. 4 Clean,, Not Visual Overload
4 Clean Not Visual Overload

13. 5 Simple,, No Complex Menus
5 Simple No Complex Menus

14. Project Cranberry
Rethinking Discovery

15. Create a Simple, Easy and Responsive Design
Effortless browsing, infinite scrolling, serendipity, pleasant surprises…

16. Focus on Covers, an image says more than a 1,000 words…
ebooks may need no dust jacket, but cover images stimulate the mind.

17. Entice readers to sample now and read later.
Just the essentials - title, author, cover + summary - and 4 simple buttons

18. Project Strawberry
Personalizing Discovery

19. The Power of the Internet is that you can Personalize.
Each user can get an experience configured just for them.

20. Project Cherry
Distributed Discovery

21. Open Cloud Platform for Jellybooks
ebook samples
eBooks as cloud links. Readcloud
Embed everywhere. Readmill
Share everywhere. Bluefire
Post everywhere. Kindle
Read anywhere. Kobo
txtr
...

22. Project Blueberry
Social Sharing & Discovery

24. Increasing engagement
Making books more viral and engaging across social networks (1)

25. Increasing engagement
Making books more viral and engaging across social networks (2)

26. The Next Experiment:
Can we make
book buying social?
Groupon, but no spam!

27. Project Pineapple
Social Deals

28. Deal launches
deal invites
sent out at 6 a.m.
to select users only

29. Sample
download first 10% of featured title
Read on way to work
try
before deciding
= no risk

30. join deal
until deal closes deal closes only when
credit card is not charged minimum number of
users join deal
within 12 hours
= group discount

31. 0% 50% 100%
monitor progress
share preview + deal
discount has to be “earned”
by sharing sample + deal with others

32. deal on:
once
deal threshold reached
purchased books are sent to personal cloud library
0% 50% 100% 150%

33. deal on?
share sweet deal with more friends!
no upper limit
Deadline = 6 p.m.
every purchase now instantly fulfilled
0% 50% 100% 150%
∞

34. post deal?
download ebooks
to Jellybooks or 3rd party apps
continue reading on your way home

35. Deal expired?
Minimum number
not reached
by 6 p.m.?
:(
share more
next time

36. You ask about ‘Social Reading’?
cough, cough, that’s not us
we like to read books the
‘traditional way’
with No interruptions

37. But do try out Readmill!
and our ‘Send to Readmill’ feature

38. @arhomberg + Share this
Presentation
@Jellybooks
jbks.co/YxgVs0
→ tweet it
→ tumblr it
→ email it
→ pin it
the end.