The document discusses a presentation given by Textlocal about mobile customer experience and messaging. It promotes obtaining a free white book by texting "WHITEBOOK" to a provided number. The presentation covers the growth of mobile usage, best practices for mobile messaging campaigns, and Textlocal's services for mobile marketing and integrating messaging into CRM systems. It provides insights from a report on UK mobile customer experience and preferences for messaging from businesses.

1. Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Welcome to
Mobile Customer
Experience
Mobile Messaging is integral
to every brand’s CRM activity
Rob Townsend
Marketing &
Communications
Director

2. In the next 15 minutes we’ll cover:
Today’s agenda
• A little bit about us
• The Mobile Customer Experience Report
Insight from our new White Book
• Benefiting from an ‘opt-in’ strategy
• Building your Mobile Engagement Model
Applying CRM to Messaging
• Building your Mobile Engagement Model
• Q&A
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

3. UK's leading business SMS service provider. Deliver your news, alerts, confirmations
& offers easily. Award-winning platform Messenger and expert support
A little bit about us
All your mobile news,
& discussions on LinkedIn
Messenger and your marketing mix
• Send & receive SMS
• Connect CRM systems via our API
• Short codes and keywords
• Attachments – Video, PPT, PDF
• Mobile web pages & sites
• Vouchers & ticketing
• Surveys & Data capture forms
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Easily get started with our Wizard
• Price Promise = best value every time
• Free Account Management
• Round the clock support
• No Contracts & no software to download

4. The UK has spoken
Using mobile effectively in today’s
multichannel marketing world.
The first meaningful regionally
representative report on Mobile Customer
Experience in the UK. Interviewed
hundreds of businesses and thousands
of consumers across the UK in March
2013 on their views about mobile
marketing and mobile customer
experience
Here’s a sneak preview…
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

5. Reach and effective contribution
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Understand your customers’ preferences & mobile touchpoints.
You’ll save money & improve effectiveness

6. The Mobile Market
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
By 2015, iPhone users will increase to
12.5 million, while the total number of
Android users will leap to 37.9 million
60% of the total UK smartphone
market will be made up of these two
operating systems. Building for 2015
represents a huge opportunity
In 5 years, M-commerce in the UK has
grown to an expected worth £6.61 bn
in 2013, naturally all smartphone
But don’t neglect the 30 million
Feature-phone/legacy-phone market

7. Opt-in universe
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
85 million active UK mobile
subscriptions. There are near 28 million
opt-in’s climbing to 35.3 million by 2015
SMS is best
99.9% of all messages read,
with 95% read within 3 minutes
SMS is the only sure-fire way to reach
them given type of handset/OS

8. Build your Mobile Engagement Model
Create Touchpoints
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Your Brand

9. Mobile device use
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Our consumer research of over
2,000 users cited SMS as primary
use above anything else
Incredibly, that’s nearly twice that
of email, apps and social
SMS Messaging is the standout service for UK mobile users
• 98% of 18-24 year olds
• 93% of 25-34 year olds
• 96% of 35-44 year olds
• Grey market tipped as improving trend

10. Extend segmentation build their mobile profile
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Meet ‘Margo’
She works in marketing
Meet ‘Cheryl’
She’s a busy mum
Meet ‘Ellie’
She’s a sassy exec Meet ‘Frank’
He’s old skool

11. Extend Mobile Segmentation
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
The Socialite
The Hunter Sharer
The Organiser
The Explorer

12. Most useful messages from businesses
Textlocal.com Text: WHITEBOOK to 66777 Visit Stand A220
1. Appointment reminders
2. Order confirmations
3. Offers/Discounts/Promotions
4. Delivery/Service call
confirmation
In app offers, not well
received are sometimes
perceived as invasive

13. Best send time for consumers
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
During weekdays consumers favour messages sent between
07.00 – 09.00
But remarkably anytime over the weekend is cited as the
most favourable time to receive messages
Forget the learnings from best email send times!!

14. Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Frequency of sends for businesses
Consumers will accept more
communications but alarming
36% don’t send a thing
Only 16% of businesses have
age, gender, location and
preferences
Only 6% integrate with a CRM
platform
Our platform Messenger can
integrate all of your segments

15. Textlocal.com Text: WHITEBOOK to 66777 Visit Stand A220
13 Sectors, Campaign tips and much more…

16. Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777
Mobile surveys, Data
capture forms and
Attachments
Short Code
Segmentation
Mobile Web Pages
and Sites
Social Connect
Messenger

17. Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

18. Rob Townsend
Marketing & Communications Director
Rob.Townsend@Textlocal.com
Q&A – Grab a copy
Textlocal.com Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777