Social media is an effective way to link students and the community with the career information and support that they need. This presentation was prepared and delivered by Jenni Proctor http://ClarityCareerManagement.com.au for Career Advisors on the Sunshine Coast of Queensland, September 2 2013.

1. Effective and
Professional
Use of
Social Media
Jenni Proctor
Clarity Career Management

3. Social Media
is all about connection

6. Social Media is a Tool

7. Who is using Social Media?
• 1. Facebook – 11,489,600 Australian users/accounts
• 2. YouTube – 11,000,000 UAVs
• 3. LinkedIn – 2,757,000
• 4. Tumblr – 2,600,000
• 5. Twitter – 2,167,849 Active Australian Users
• 6. Instagram – 1,083,924 Active Australian Users
• 7. Pinterest – 640,000
• 8. Google Plus – approx 340,000
http://www.thinktanksocial.com.au/2013/04/social-
media-stats-in-australia-2013-march/

8. Communication
Breakdown
• What is your biggest
problem in engaging
students at the
moment?
• What career
information is of most
interest to your
students?
• How do they currently
get this information?
• How interested are
they?

9. „Social media is changing the way
people interact, present ideas, obtain
information and the way they
communicate. ICT will need to be fully
integrated into the delivery of career
development services in response to this
paradigm shift. Such a shift has the
potential to achieve more, increase
career service flexibility and enhance its
quality. „
Dr Peter Carey (http://about.me/peter_carey)
Using ICT in Working With Colleagues, Students and
Clients in the Career Development Service Industry
(unpublished September 1, 2013)

10. Professional Standards
Career practitioners are required to manage
information resources and keep up-to-date with
technology
„to remain current and relevant in practice and, to
help individuals use relevant information
technology resources and tools, recognising the
impact that e-commence and diverse
technologies are having on the world of work.‟
(Professional Standards for Career Development
Practitioners, 2011)
http://www.cica.org.au

11. Finnish Study
“Career practitioners' conceptions of social media in
career services” Jaana Kuttenen, Raimo Vuorinen &
James P. Sampson Jr., Bristish Journal of Guidance
and Counselling Vol 41, Issue 3
What did career practitioners think about using Social
Media as part of their career service?
NO WAY! WORRIED MAYBE? INTERESTED YES, NOW!

12. I don’t use Social Media at home so why would
I want to use it at school?
• Couldn‟t see relevance. No added value
• “They can come and see me.”
• Hang out online nightly.
• “I think social media is a bit scary right now, so that the
control, and also relative to guidance that we do not
make a shift towards that … somehow it has a
tremendously increasing power, but it is scary if services
and human encounter take place only on the internet,
so it is scary.”
• So one of these days, am I going to be completely
dispensable?
• Deliberate boundaries – I don‟t want to do this at home.

13. I have serious doubts about whether this is a
good idea.
• “Facebook is a short phenomenon”..a fad
• “It [social media] is a challenge to guidance and to
organisations as a whole because we have not
gained an insight into how and for what we could
utilise it.”
• Does this promise 24/7 availability? I don't want that.
I want office hours.
• Advisor offering solutions and information, the
student being mainly the recipient of information or
advice.

14. I’m curious about whether it will contribute
value to our students.
• “… we don't quite know how we would take it …”
• “It might bring a possibility to make contact with
someone who would hardly come in otherwise.”
• “There must be a lot of conversations that are school
related, or about training and about everything that
relates to education, a lot which we are not aware of.”
• “It could be possible to open some topics for discussion,
and then in there, I think, so it could be so that everyone
could participate there.”
• “We have the skills to use social media, but it is somehow
so difficult, awkward, and strange for us; it is not so
peculiar to us.”

15. I’m thinking about ways to use Social Media
to enhance our school’s career service
• “So if it brings the practice closer to the people, it
is for sure a good thing.”
• “There are many different channels, and this
[social media] is not going to substitute the face-
to-face guidance; even so, as such it will
complement the traditional use of the internet.”
• In this category, individuals are seen as active
meaning-makers interacting with practitioners
and peers.

16. I’m already trying ways to use
Social Media at school
• In this fifth category, social media is conceived as
indispensable in career services. The practitioners
express an excited attitude towards social media
and consider it an increasingly important way to
extend career services
• “We as practitioners should be present there
where our clients and youth process their life
questions.”
• “It feels like this might be the beginning of a new
phase in career guidance.”

17. What’s your viewpoint?
I’m already using Social Media successfully at
school
I’m thinking about ways to use
Social Media for our school’s
career service
I’m curious about whether it will
contribute value to our students.
I have serious doubts about
whether this is a good idea.
I don’t use Social Media at
home so why would I want to
use it at school?

18. Where are your students?
Accessed from 365 Days of Social Media and Tertiary Education Promotion
Christine Scott’s presentation to CDAA Conference 2013 – Available on CDAA website

19. How do they like to get
information?
Accessed from 365 Days of Social Media and Tertiary Education Promotion
Christine Scott’s presentation to CDAA Conference 2013 – Available on CDAA website

20. Do you know?
Twitter – 140 characters
Instagram – Photos
Tumblr – Short blog posts
Kik – Private or group
chat
Snapchat – Content
disappears after viewing
Vine – Short videos
Pheed – Live stream
videos
Instagram - Pinboards
• Where are your
students interacting?
• How do they like to get
information?

21. Opening a can of worms
Image retrieved from: http://www.onbile.com/info/social-media-strategies-planning

22. School/System Policies
• Do you know what you are allowed to do on Social
Media?
• Do you know if you are allowed to provide
information through social media?
• Can you engage in conversations?

23. Students
Career
Development
Theories
Educational
Theories
School
Mission and
Vision
/Systemic
Requirements
Engagement
and
Preferences
Services
Needed

24. General Guiding
Principles
• Social media is a powerful for learning when used in an
informed and considered manner.
• Staff and students must behave in an ethical manner
when interacting and using online community sites and
resources.
• Staff and student online interaction should have a clear
purpose and occur in an educational context.
• Staff use of personal social media online must be
congruent with the professional standards expected of a
Catholic teacher.
• The Acceptable Use Policy of the school should provide
clear boundaries and consequences for the appropriate
and inappropriate use of social media sites.
Social Media: A Support Document for Catholic Schools in WA

25. Online Resources –
Ask questions
• Survey Monkey – create and analyse surveys

27. Out of the classroom

30. Sharing Information
Slideshare – PowerPoints, docs, PDFs, videos and webinars
ScoopIt – Create magazine-style pages to share, with
information from the web being fed to your account.

33. Edmodo

34. Wikispaces

35. Sick of teaching
résumé writing?
• Vizualize.me
• Infographic Visual Resumes
• Re.vu

36. http://pinterest.com/rtkrum/infographic-visual-resumes/

37. Challenge Your
Comfort Zone
• Brainstorm
possibilities
• 3 things you
will start this
week

38. It’s all about YOU!
• Your career management
• Your network
• Your professional development through discussion
• Your profile – self-promotion
• Colour – Your PowerPoints, Slideshares, Resources

40. Do unto others…

41. Hidden Job Market

42. Resources
Jenni Proctor
jenni@ClarityCareerManagement.com.au