As a presentation to businesses owners at Social Media Day San Diego, here is why Instagram is important, how to format your Instagram profile, what to share on Instagram, and how to use Instagram successfully.

1. www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends

2. HOW BUSINESSES CAN USE
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends

3. Why
Is So
Important

4. INSTAGRAM STATISTICS
• 200 MILLION monthly active users
Facebook
1.98 B
YouTube
1 B
Google+
540 M
Twitter
255 M
Instagram
200 M
LinkedIn
187 M
Pinterest
70 M*

5. INSTAGRAM STATISTICS
• Fastest growing social media site (behind G+)
Facebook - 5 Years
Twitter – 6.5 Years
Instagram – 3.5 Years
Google+ – 2 Years
200 Million Active Users Milestone

6. INSTAGRAM STATISTICS
•70% of users log in DAILY
•60 MILLION photos uploaded daily
•Generate 1.6 BILLION likes daily

7. INSTAGRAM STATISTICS
• 65% of Instagram users are outside the USA
• 17% of all internet users use Instagram (Dec 2013)
• 37% of 18-29 year olds use Instagram (Dec 2013)
• 24% of 30-64 year olds use Instagram (Dec 2013)
→ These numbers are very similar to Twitter and Pinterest

8. VISUAL MARKETING

9. INSTAGRAM RESULTS
• Instagram photos generate better customer
reactions across multiple media compared with
traditional marketing images
• Instagram generates higher levels of engagement
than any other social media site
• Instagram drives higher quality traffic than any other
social media site

10. How to
Format Your
Profile

11. INSTAGRAM PROFILE
Five Main Areas to Format
• Name and Username
• Profile Photo
• Bio Description
• Website URL
• Privacy Setting

12. INSTAGRAM PROFILE
Name and Username
• Your name or your business name
• These are the ONLY searchable
criteria
• Use keywords

13. INSTAGRAM PROFILE
Profile Photo
• Your photo or business logo
• Use the same one from your other
social media accounts
• It will be cropped to a circle
automatically

14. INSTAGRAM PROFILE
Bio Description
• Who you are and what you do
• Keep fun and show your personality
• Use bullet points and/or spacing to
make it easier to read

15. INSTAGRAM PROFILE
Website URL
• The ONLY clickable link anywhere on
Instagram
• This is the most important area to
format if you want to drive traffic to
your website
• Use any page or link you like
• Change it as often as you need

16. INSTAGRAM PROFILE
Privacy Settings
• Your business Instagram account
needs to be set to PUBLIC,
not private

17. The Types of
Content You
Should Share on

18. INSTAGRAM IMAGES
Use Organic or Native Images

19. INSTAGRAM IMAGES
Use Organic or Native Images

20. INSTAGRAM IMAGES
How to Use Text Overlays

21. INSTAGRAM IMAGES
How to Use Text Overlays
• Canva
• PicMonkey
• Recite This
• WordSwag
• Text Cutie
• Photoshop
• Pixlr
• PowerPoint

22. INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scenes
• New launches or reveals
@gopro

23. INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scenes
• New launches or reveals
@lululemon

24. INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scenes
• New launches or reveals
@blurb_books

25. INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scenes
• New launches or reveals
@michaelkors

26. INSTAGRAM IMAGES
• Products
• Customers
• Employees
• Events
• Work spaces
• Milestones or celebrations
• Behind-the-scenes
• New launches or reveals
@benandjerrys

27. INSTAGRAM VIDEOS
• Products
• How-To or FAQ
• Tours
• Behind-the-scenes
• New launches or reveals
• Greetings or messages
@gopro

28. EXCLUSIVE CONTENT
• Promotions or discounts exclusive to Instagram
• Regular series
• Use teaser images on other sites to full gallery on
Instagram
• Give people a reason to follow you on Instagram!

29. How to Use
Effectively

30. CULTIVATE RELATIONSHIPS
• It’s still SOCIAL media!
• Engage with and respond to your followers
• Make them feel like a part of your brand
• Generate conversations
• Be consistent and post regularly

31. HAVE A STRATEGY
• What do you want from Instagram?
• Why are you using Instagram?
• Why are your customers & audience
using Instagram?
• How often will you post?
• What will you post?

32. USE HASHTAGS EFFECTIVELY
• Hashtags significantly increase the reach of posts
• Use RELEVANT hashtags
• Use industry related hashtags
• Don’t hashjack
• 5-10 hashtags per post
• Combine popular and less common hashtags
#smdaysd
#SmallBiz
#ShopLocal
#business
#summer
#SanDiego
#InstagramMarketing
#fun

33. USE CALLS-TO-ACTION
• Use captions effectively
• Use text overlays
• Tell people what you want them to do – go to your
website, call you, tag themselves, etc.

34. TRACK YOUR ANALYTICS
• Know what works and doesn’t work
• Use A/B testing
• When to post for ideal post
engagement
• Know your audience demographic
& behaviors
• IconoSquare and Nitrogram

35. HOW BUSINESSES CAN USE
www.jennstrends.com
www.jennstrends.com/Instagram-training
Twitter & Instagram:
@jenns_trends