This document provides guidance on using various social media platforms for real estate business purposes. It discusses creating Facebook, Twitter, Instagram, Pinterest, and Snapchat accounts and profiles, and using Hootsuite to manage multiple social media streams. Specific tips are provided for each platform, such as posting engaging content regularly, using hashtags and branded hashtags, engaging with followers, and taking advantage of the visual nature of platforms like Instagram and Snapchat to showcase property listings. The overall goal is to connect with potential clients, build an online presence, and promote real estate listings and services across social media.

1. Social Media
THE WHAT AND HOW

2. Today we will…
 Strategy
 Create a Facebook business page
 The What and How
 Facebook
 Twitter
 Instagram
 Pinterest
 Hootsuite
 Snapchat

4. Strategy
 Understand your goals.
 Create measurable objectives.
 Characterize your customers.
 Look at the competition.
 Develop your messages.
 Choose your channels.
 Build a content plan.

6. Step 1: Create a Page

7. Step 2: Local Business or Place

8. Step 3: Fill in Your Information
1 2 3

9. Step 4: Continue fill in Your
Information
This is your
personal page,
you are not an
establishment,
you are a person.


10. Step 5: Setting-up

11. Step 6: Add your Connection Location

12. Congratulations, You Have a Facebook
Business Page!

13. Tips for Running a Successful FB
Business Page
 Professional, recent picture.
 Use an engaging cover photo.
 Respond to comments.
 Promote your page!
 Fill out your “About” section – visitors want to know who you are!
Note - the same rules apply here as
with your business cards:
• Office number and Cell number
• Keller Williams name must be in the
title

16. Content, Content, Content
 Post three times a day; one photo/video, one text, one link:
 Post photos and videos to your page timeline.
 They are proven to be the most engaging types of content.
 Post written content – avoid making them too long!
 Promote lead-gen and non-lead-gen content.
 Ex: Link to an interesting article you just read.
 Include a regular weekly feature: The Wednesday Comic, the
Friday Recipe, etc.
 Engage! Ask questions, offer polls, invite comments.

18. Why Use Twitter?
 Connect with customers.
 Branding.
 Drive traffic to your website.
 Stay on top of your market segment.
 Use Twitter search and find out what people are saying.
 Expand your audience and influence.
 Reach customers by using #’s.

19. OK, What Is a Hashtag?
 #
 Searchable link
 Organize content
 No spaces allowed!
 P.S. @ before a person’s Twitter Handle
will tweet at them directly

20. Tips for Twitter
 Keep your name easy to type and remember
 Use a headshot for your profile picture.
 Have a complete bio so people know who you are and what you do.
 Search for keywords – i.e. “buy a house” – in your area and reply to that
person’s tweet.
 Once is enough, you don’t want to be pushy!
 #
 Brand one!
 Short and Sweet - Remember, you only have 140 characters.

23. Why Use Instagram?
 Connect to your Facebook account – instant picture post for the day!
 Top brands’ Instagram posts generated a per-follower engagement rate of
4.21%
 That’s 58 times more engagement per follower than Facebook and 120 times
more engagement than Twitter!
 It personalizes you.

24. Tips for Instagram
 Follow your followers back.
 Post about once a day.
 Keep it professional and fun.
 Use trends.
 #TransformationTuesday
 #ThrowBackThursday
 #SelfieSunday
 Use your branded #.

26. Why Use Pinterest?
 The half-life of a Pinterest pin is
1,600 times longer than a Facebook
post.
 Pinterest was the fastest growing
social network in 2014.

27. Pinterest Tips
 Include your name and official website on your profile page.
 Connect your Facebook and Twitter profiles for increased visibility.
 Personalize the description, don’t haphazardly re-pin!
 Mention your business name in your comment.
 Put a link to your website in every description.
 Check the source before you pin.
 Create multiple, different boards.
 Pin useful content.
 Especially things to do with homes – i.e. renovations, curb appeal, etc.
 Follow other users.
 Don’t pin dump!
 Track re-pins, say thanks.

30. Why Use Hootsuite?
 Social Media Management System
 Multiple streams in one place
 Schedule posts
 FREE
 Tracking reports
 Easy

32. What is Snapchat?
 A video messaging application
 The videos and photos last a brief amount of time and then disappear
 Snaps: photos or videos
 Snapback: A reply to a snap
 Story: A snap you can broadcast to followers that stays live for 24 hours

33. Why Use Snapchat?
 Engage and interact with potential clients
 Because the snaps disappear, you have the viewers’ undivided attention
while they are looking at the snap
 There are 6 billion video views per day
 Reach millennials
 Increase your internet presence

34. How To Use Snapchat in Real Estate
 Real estate is very visual, videos and photos are everything!
 Record a tour through a listing
 Snap a picture of a house
 Does your listing have a great view from the porch? Snap it!
 Did you come across some cool home gadget while running errands? Snap
and add to your story
 YouTube how it works
 Follow @DUSTINBROHM

35. Congratulations!
 You are now a Social Media Master!