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Your Summer Social Media Plan: Content Calendar, Goals & More

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Jennifer Gardella
Jennifer Gardella

How to benefit your business during the summer.

Business
1 of 8
Your Summer Social Media Plan Jennifer Gardella, PhD Your social media Expert
- Make sure these three warm months count for your business. - Give your target audience something to look at while at the beach. - Here’s a basic list of everything you need by August from what you need to include on your website to how important the little goals are.
Your Editorial Calendar: Organize by month: - Seasons - Special Holidays - School Calendar - Etc. Include: - All important dates Think about what kind of content you could post that will be able to relate to the time of year. Blog Vlog Quotes
Your account set- up: Something to think about: What accounts would your potential clients be on? You need: 1. Great profile picture 2. Well- written bios - Include all of your accomplishments and organizations you are/ were previously involved with 3. Include your social media accounts LinkedIn Twitter Facebook Google+ *Consider if Instagram and Pinterest are appropriate for your business as well.
What do your clients need? You must have basic “How- to” information Specials: Free Consultation Discount Etc
Include: SUMMER - Recognize what your clients need from you regarding summer (or a topic done at a different time of year.) - Make sure you relate it to your business EX. “How to survive your first summer as a single parent.” “Cleaning your home from summer fun.”
Set Goals- Stick to Them - Small social media goals - must be attainable - must benefit yourself - how can you improve your client relationship EX. “Post one blog per week.” “Set up a LinkedIn account.”
NEXT: Create High Quality Content Jennifer Gardella, PhD jennifergardella.com

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Your Summer Social Media Plan: Content Calendar, Goals & More

  • 1. Your Summer Social Media Plan Jennifer Gardella, PhD Your social media Expert
  • 2. - Make sure these three warm months count for your business. - Give your target audience something to look at while at the beach. - Here’s a basic list of everything you need by August from what you need to include on your website to how important the little goals are.
  • 3. Your Editorial Calendar: Organize by month: - Seasons - Special Holidays - School Calendar - Etc. Include: - All important dates Think about what kind of content you could post that will be able to relate to the time of year. Blog Vlog Quotes
  • 4. Your account set- up: Something to think about: What accounts would your potential clients be on? You need: 1. Great profile picture 2. Well- written bios - Include all of your accomplishments and organizations you are/ were previously involved with 3. Include your social media accounts LinkedIn Twitter Facebook Google+ *Consider if Instagram and Pinterest are appropriate for your business as well.
  • 5. What do your clients need? You must have basic “How- to” information Specials: Free Consultation Discount Etc
  • 6. Include: SUMMER - Recognize what your clients need from you regarding summer (or a topic done at a different time of year.) - Make sure you relate it to your business EX. “How to survive your first summer as a single parent.” “Cleaning your home from summer fun.”
  • 7. Set Goals- Stick to Them - Small social media goals - must be attainable - must benefit yourself - how can you improve your client relationship EX. “Post one blog per week.” “Set up a LinkedIn account.”
  • 8. NEXT: Create High Quality Content Jennifer Gardella, PhD jennifergardella.com