Presentation on product and marketing plan for Waffle Empire, a proposed subsidiary of Working To Give. This was a class project done at Vanguard University

1. Waffle Empire
Huá fū dìguó
华夫帝国
Jennifer Gaultiere & Scott Shafer

2. Waffle Sticks

3. Mission
It is the mission of Working To Give to
offer creative, unique and quality
products and services to generate
maximum profit for the sole purpose of
giving back to others. With this in mind
Waffle Empire, a subsidiary, aims to
carry out this same mission.

4. Market Summary
China
Current Population:
1.357 Billion
$12 billion in snack food
sales
Accepting western
comfort foods

5. SCOT Analysis
Strengths
Challenges
Opportunities
Threats

6. Competition
Other Carts
Restaurants
Non-consumable products
Convenience

7. Keys To Success
 Generate maximum profit.
 Increase Market Share.
 Create brand awareness
 Increase profit margin of product.
 Increase transaction amount per customer.
 Impressive food quality and customer service.
 Constant innovation and creativity.

8. Market Strategy and Tactics
Position Waffle Empire as the most delicious
and desired convenience food at downtown
Disney
Attract new customers
Generate repeat business
Win over Disney Cast Members

9. Price
Easy change in Chinese Yuan
What is normal in Disney oversees
environment?
Competitive, not too expensive, cheaper
than Hong Kong
35 Yuan- $5.70 American

10. Contribution Margin
Price $5.70 (¥35.08) -
Variable Cost = $0.92
(¥5.65)=
Contribution Margin
$4.78(¥29.36)

11. Break-Even Analysis
 Fixed cost equates to $16,419.72 (¥100,865.52) per year
 3435 units for break even
 108,100 units for $500,000+ profit

12. Sales Forecast
 Goal of $500,000 in sales
 Average of7,310 units a month or $41,667
 Less than one percent of expected visitors a year needed
for target forecast!
8,223
7,787
7,112
7,000
6,345
6,800
6,900
7,138
7,603
7,701
7,611
7,500
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
December
November
October
September
August
July
June
May
April
March
February
January
$500,000 Sales Forecast (First Year)
Units Sold Per Month

13. Recommendations
 Rotate the flavors according to season.
 Offer beverages.
 Contract with a specific company to manufacture
and prepackage your dipping sauces.
 Create a Stamp Card.
 Look into offering a gluten-free waffle to
accommodate those with allergies.

14.  Hire Employees who are well versed
in English, Mandarin and Cantonese.
 As a second option, look for
someone to do Sugar Art.
 Look into Waffle Dogs.