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Using FOIA Requests
To Propel Your Government Sales
             Strategy
FOIA as Government Sales Tool
• Agenda

  – Introductions
  – Presentation
  –Q&A
FOIA as Government Sales Tool


– Introductions:
  •   Fed Bid Speed
  •   Fierce Government
  •   Anna Urman – Tactical Insight, LLC
  •   Jennifer Schaus – JS & Associates
FOIA as Government Sales Tool

• Fed Bid Speed
  * Software program to manage B2G Opps
  * Single click integration with FBO.gov
  * Share notes & project manage RFP’s
FOIA as Government Sales Tool

• Fierce Government
  *   Free Govt IT Newsletter
  *   IT in Govt Agencies / Defense / Cloud / Cyber
  *   White Papers / Events / Analysis
  *   In-depth & Quality = Differentiator
FOIA as Government Sales Tool

Tactical Insight, LLC
  * Federal & State/Local Market Research
  * Opportunity Identification
  * Competitive Analysis
FOIA as Government Sales Tool

• Jennifer Schaus & Associates
    • B2G Services and Events
       GSA Schedules
       Federal Sales / Marketing

        Full Webinar Series:
        http://JenniferSchaus5.eventbrite.com
FOIA as Government Sales Tool
FOIA as Government Sales Tool

1.   What is a FOIA?
2.   What Can I get?
3.   How Do I Get It?
4.   What do I Do with It?
FOIA as Government Sales Tool
1. What is a FOIA
“Freedom of Information Act” allows access to
government documents, including contracts
• Some restrictions apply – including sensitive / trade
 secret data
• Note: States have FOIA / FOIL laws as well!
FOIA as Government Sales Tool
2. What Can I Get?
– RFPs
– Contracts
– Task Orders
What Can’t I Get? The List
- Classified
- Trade Secret – including proposals & labor rates
- Bidder lists
FOIA as Gov’t Sales Tool
 3. How Do I Get It?
 - ASK: the “right” office – the one that
   issued the contract/RFP
    - Last resort: Departmental FOIA office
 - Specify what you want – contract
   with all mods; “all releasable data”,
   electronic or hard copy
 - Agree to a nominal sum ($20?) as a
   commercial requestor
FOIA as Government Sales Tool
3.5 What to Expect
- A letter in 20 days, “we’re working on it”
- Your documents, in about 60 days
- Rarely, a transfer / non-existent documents
FOIA as Government Sales Tool
4. What do I Do with It?
- If Proposal is incorporated, some insight into
  past awardee / competitor
- Set expectation based on existing work
- RFP Sections L&M – evaluation & award
  criteria – help make bid/no bid decision
- Contact info
Thank You !!


Dear Participants,

Please submit your questions here……..

The webinar is recorded and available at:
http://JenniferSchaus5.eventbrite.com
FOIA as Government Sales Tool
                       Anna Urman
                       Tactical Insight
                       +1–571–339–9548
                       anna@tacticalinsight.com



       Jennifer Schaus & Associates
      JSchaus@JenniferSchaus.com
        www.JenniferSchaus.com
         +1–202–365–0598

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FED GOV CON - Leveraging FOIA Request for GovCon Sales

  • 1. Using FOIA Requests To Propel Your Government Sales Strategy
  • 2. FOIA as Government Sales Tool • Agenda – Introductions – Presentation –Q&A
  • 3. FOIA as Government Sales Tool – Introductions: • Fed Bid Speed • Fierce Government • Anna Urman – Tactical Insight, LLC • Jennifer Schaus – JS & Associates
  • 4. FOIA as Government Sales Tool • Fed Bid Speed * Software program to manage B2G Opps * Single click integration with FBO.gov * Share notes & project manage RFP’s
  • 5. FOIA as Government Sales Tool • Fierce Government * Free Govt IT Newsletter * IT in Govt Agencies / Defense / Cloud / Cyber * White Papers / Events / Analysis * In-depth & Quality = Differentiator
  • 6. FOIA as Government Sales Tool Tactical Insight, LLC * Federal & State/Local Market Research * Opportunity Identification * Competitive Analysis
  • 7. FOIA as Government Sales Tool • Jennifer Schaus & Associates • B2G Services and Events GSA Schedules Federal Sales / Marketing Full Webinar Series: http://JenniferSchaus5.eventbrite.com
  • 8. FOIA as Government Sales Tool
  • 9. FOIA as Government Sales Tool 1. What is a FOIA? 2. What Can I get? 3. How Do I Get It? 4. What do I Do with It?
  • 10. FOIA as Government Sales Tool 1. What is a FOIA “Freedom of Information Act” allows access to government documents, including contracts • Some restrictions apply – including sensitive / trade secret data • Note: States have FOIA / FOIL laws as well!
  • 11. FOIA as Government Sales Tool 2. What Can I Get? – RFPs – Contracts – Task Orders What Can’t I Get? The List - Classified - Trade Secret – including proposals & labor rates - Bidder lists
  • 12. FOIA as Gov’t Sales Tool 3. How Do I Get It? - ASK: the “right” office – the one that issued the contract/RFP - Last resort: Departmental FOIA office - Specify what you want – contract with all mods; “all releasable data”, electronic or hard copy - Agree to a nominal sum ($20?) as a commercial requestor
  • 13. FOIA as Government Sales Tool 3.5 What to Expect - A letter in 20 days, “we’re working on it” - Your documents, in about 60 days - Rarely, a transfer / non-existent documents
  • 14. FOIA as Government Sales Tool 4. What do I Do with It? - If Proposal is incorporated, some insight into past awardee / competitor - Set expectation based on existing work - RFP Sections L&M – evaluation & award criteria – help make bid/no bid decision - Contact info
  • 15. Thank You !! Dear Participants, Please submit your questions here…….. The webinar is recorded and available at: http://JenniferSchaus5.eventbrite.com
  • 16. FOIA as Government Sales Tool Anna Urman Tactical Insight +1–571–339–9548 anna@tacticalinsight.com Jennifer Schaus & Associates JSchaus@JenniferSchaus.com www.JenniferSchaus.com +1–202–365–0598