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Jennifer Worrell
Jennifer Worrell

Tumblr & Pinterest | Visual Communication | Professional & Personal Use

BusinessTechnologie
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TUMBLR & PINTEREST Visual Communication Professional & Personal Use
About Me  Jennifer Strong Worrell  K-State Journalism & Mass Communications  Account Executive at Nye & Associates  Use social media for fun & for work
Visual Communication  Tell a story  Use visuals with a purpose & strategy  THINK Before You Post – stands for Truthful, Helpful, Inspiring, Needed & Kind  What I like to post about, especially for professional & personal
Why Blog?  Self expression  Practice writing  Record keeping  Blogging for business
Why Tumblr?  Collection of photos, links, stories, ideas  Simple  Visual integrity  Community
Why Pinterest?  Visual inspiration boards  Organization  People spend a lot of time on the site  Drives website and social media traffic
Pinterest for Business  Tell your brand’s visual story  Show your brand’s lifestyle  Audience engagement – how can images increase engagement among audiences?
How to Use it  Pin other pins  Create your own pins – from your website or blog  Add a Pin It button  Tips on how to do this well  Photos  Concise copy & info  Know your target  Contests
Examples: Businesses on Pinterest  Wichita Business Journal local list  Brands I like  Sephora pinterest.com/sephora  Gossip Girl pinterest.com/thecw/gossip-girl-style  Real Simple pinterest.com/realsimple  Capitol Federal pinterest.com/capfed  PR Daily pinterest.com/prdailycom  Wichita Public Library pinterest.com/wichitalibrary  Dean & Deluca pinterest.com/deananddeluca
Examples: Uniqlo  Transformed Pinterest into giant branded mosaic. Read more.
Examples: House Beautiful & Food Network Magazine  Let readers post to Pinterest from print using smartphone apps Read more.
Examples: Sponsorship  Fiber One sponsored one of Hungry Girl's boards to identify moms who are pinning snack ideas for kids. Plus, a coupon.  Dove
More Examples  9 businesses using Pinterest contests to drive traffic and awareness  Expose your brand to a large audience  Attract new followers  Engage existing followers  3 nonprofits using Pinterest as a marketing tool  Platform integration
Takeaways  Stay curious  Read – everything  Spend time learning  Creating content is fun
Contact  Tumblr: JenniferSWorrell.com  Pinterest: Pinterest.com/JenniferWorrell  Twitter: Twitter.com/JenniferWorrell  Email: Worrell.Jennifer@gmail.com

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WSU Presentation

  • 1. TUMBLR & PINTEREST Visual Communication Professional & Personal Use
  • 2. About Me  Jennifer Strong Worrell  K-State Journalism & Mass Communications  Account Executive at Nye & Associates  Use social media for fun & for work
  • 3. Visual Communication  Tell a story  Use visuals with a purpose & strategy  THINK Before You Post – stands for Truthful, Helpful, Inspiring, Needed & Kind  What I like to post about, especially for professional & personal
  • 4. Why Blog?  Self expression  Practice writing  Record keeping  Blogging for business
  • 5. Why Tumblr?  Collection of photos, links, stories, ideas  Simple  Visual integrity  Community
  • 6. Why Pinterest?  Visual inspiration boards  Organization  People spend a lot of time on the site  Drives website and social media traffic
  • 7. Pinterest for Business  Tell your brand’s visual story  Show your brand’s lifestyle  Audience engagement – how can images increase engagement among audiences?
  • 8. How to Use it  Pin other pins  Create your own pins – from your website or blog  Add a Pin It button  Tips on how to do this well  Photos  Concise copy & info  Know your target  Contests
  • 9. Examples: Businesses on Pinterest  Wichita Business Journal local list  Brands I like  Sephora pinterest.com/sephora  Gossip Girl pinterest.com/thecw/gossip-girl-style  Real Simple pinterest.com/realsimple  Capitol Federal pinterest.com/capfed  PR Daily pinterest.com/prdailycom  Wichita Public Library pinterest.com/wichitalibrary  Dean & Deluca pinterest.com/deananddeluca
  • 10. Examples: Uniqlo  Transformed Pinterest into giant branded mosaic. Read more.
  • 11. Examples: House Beautiful & Food Network Magazine  Let readers post to Pinterest from print using smartphone apps Read more.
  • 12. Examples: Sponsorship  Fiber One sponsored one of Hungry Girl's boards to identify moms who are pinning snack ideas for kids. Plus, a coupon.  Dove
  • 13. More Examples  9 businesses using Pinterest contests to drive traffic and awareness  Expose your brand to a large audience  Attract new followers  Engage existing followers  3 nonprofits using Pinterest as a marketing tool  Platform integration
  • 14. Takeaways  Stay curious  Read – everything  Spend time learning  Creating content is fun
  • 15. Contact  Tumblr: JenniferSWorrell.com  Pinterest: Pinterest.com/JenniferWorrell  Twitter: Twitter.com/JenniferWorrell  Email: Worrell.Jennifer@gmail.com