The presentation discusses past, present and future of social and technical systems in the german word of e-commerce. amazon is use as a possible solution for current problems

1. Wachstumsprobleme
im eCommerce
neuland Fachtag
2011

2. Conway‘s Law

3. „Any organization that designs
a system will inevitably produce
a design whose structure is a
copy of the organization‘s
communication structure.“
Conway‘s Law

4. Conway‘s Law

5. Conway‘s Law

6. Conway‘s Law

7. „Any organization that designs
a system will inevitably produce
a design whose structure is a
copy of the organization‘s
communication structure.“
Conway‘s Law

18. Produktion

19. Shopmgmt

31. Suche

32. Empfehlungen

33. Zahlarten

34. Produktion

35. Statistik

36. Verfügbarkeiten

39. Browser

40. mobil

41. iPad

44. WWW iPhone
iPad
WWW

45. WWW iPhone
iPad
WWW

46. WWW iPhone
iPad
WWW

48. amazon

49. amazon

50. „Amazon.com started 10 years
ago as a monolithic application,
running on a Web server,
talking to a database on the
back end.“
Werner Vogels

60. Suche

61. Empfehlungen

62. Basket

63. Produkte

64. Verfügbarkeiten

66. Browser

67. mobil

68. iPad

71. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

72. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

73. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

74. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

75. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

76. WWW WWW WWW
WWW WWW WWW WWW WWW WWW
WWW WWW WWW
WWW WWW WWW
WWW WWW WWW
WWW WWW WWW WWW WWW WWW

77. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

78. WWW iPhone
iPad
WWW

80. WWW iPhone
iPad
WWW

82. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

83. WWW iPhone
iPad
WWW

84. WWW
WWW WWW
WWW
WWW
WWW
WWW WWW

86. WWW

87. WWW

88. Ich
kaufe
gern
WWW

89. res se
P
WWW

90. WWW

91. WWW

92. WWW

93. A oder B
WWW

94. WWW

95. Δ
WWW

96. Jeff Bezos

97. „To our shareowners: …“
Jeff Bezos

98. „Our technologies are almost
exclusively implemented as
services…“
Jeff Bezos

99. „Our e-commerce platform is
composed of a federation of
hundreds of software
services …“
Jeff Bezos

100. „… that work in concert to
deliver functionality…“
Jeff Bezos

101. „ For example, to construct a
product detail page our
software calls on between
200 and 300 services…“
Jeff Bezos

102. „Now, if the eyes of some
shareowners dutifully
reading this letter are by this
point glazing over, …“
Jeff Bezos

103. „… I will awaken you by
pointing out that, in my
opinion, these techniques
are not idly pursued –…“
Jeff Bezos

104. „they lead directly to free
cash flow.“
Jeff Bezos

105. Ende