1. AMALGAMATED MEDIA & THE KAPPA SIGMA FRATERNITY
PRESENT
CONCERT SERIES
TO BENEFIT:

2. ABOUT THE EVENT
The ImpulseOne concert and live event series, hosted by Amalgamated Media and the
Kappa Sigma Fraternity, is a charity concert series benefiting a different charity or cause
with every event that we put on. Among the various causes in which we believe, the one that
seems to stick out the most to us is the Susan G. Komen Foundation. Since 1982, the Susan
G. Komen has played a critical role in every major advance in the fight against breast cancer –
transforming how the world talks about and treats this disease and helping to turn millions of
breast cancer patients into breast cancer survivors. We all believe that the proper initiative can
make a serious difference, especially if that initiative is taken by the youth. 15% of the proceeds
will benefit various charities selected by both the Board of Directors and a popular vote (to take
place on the #AMI website’s homepage, Facebook, and Twitter). The first four concerts (to take
place at University of Albany, Lehigh University, Syracuse University, and University of
Michigan) will benefit the Susan G. Komen foundation. Our target date for this event is
November 8th, 2013. The featured artists that we are in the process of booking are A$AP
Rocky, a New-York bred rapper who broke onto the scene in 2011 with his debut mixtape
“Love, Live, A$AP”, and later made it to the top of the Billboard charts with singles off of his
debut album by the same name; and DJ Kap Slap, who has over the last 2 years topped the
charts on notorious music charting website, The Hype Machine. With his upcoming release on
the horizon, he looks forward to establishing his musicianship as more than legitimate, but as
superlative, as well as creating his most exhilarating and captivating musical experiences yet.
LOCATION OF THE EVENT
The first event will take place at The Armory, a historic venue in Albany, NY. Located
conveniently less than 10 minutes away from the University of Albany, The Armory serves as the
perfect venue for this event. With its recently re-issued capacity of 2600 people (down from
4,000), the population demand serves in the favor of the concert producers, considering that a
lesser population equates to a higher likelihood of selling out, and less time needed to allocate to
risk management.
SCHOOLS INVOLVED
Considering that the target audience for the first event will be students between the ages of 17
and 22, we will market specifically to that age group. One of the benefits of the venue’s location
is that The Armory is within a close vicinity to various schools. With that being said, we have
decided to reach out to the following schools (including target number of attendees):
University of Albany (600 concertgoers) Union College (500 concertgoers)
Sienna College (450 concertgoers) Sage University (500 concertgoers)
Rensaleer Polytechnical Institute (450 concertgoers)

3. Obviously taking into consideration that SUNY Albany is our partnering school for this event, a
majority of the attendance will be from that University in particular. As a promotional tool to get
the word out about the event, we will be putting on a party with Kappa Sigma at University of
Albany, during which we will hand out merchandise such as stickers, beer sleeves, and
promotional clothing. The DJ at the party will be Brendan Farr. The party is to take place on
October 12th at 9:00pm.
TICKET MARGINS, BY ATTENDANCE
Below are the ticket gross margin calculations by attendance and ticket grade, at a starting price
of $40.00 for general admission, $70.00 per VIP ticket, and $100.00 for the ultimate VIP
package.
General Admission includes a standard admission bracelet specifying age and ticket grade.
The VIP Package includes early entry to the event, a VIP bracelet specifying age, and
permitting 2 free drinks.
The Ultimate VIP Package includes early entry to the event, an ultimate VIP bracelet
specifying age, a box seat with a 1-bottle option of champagne, vodka, or bottled/sparkling
water, and a meet and greet with the artists.
# of Concertgoers G.A. Tickets VIP Tickets Ultimate V.I.P.
Package
1500 Attendees $60,000.00 $105,000.00 $150,000.00
1750 Attendees $70,000.00 $122,000.00 $175,000.00
2000 Attendees $80,000.00 $140,000.00 $200,000.00
2250 Attendees $90,000.00 $157,000.00 $225,000.00
2500 Attendees $100,000.00 $175,000.00 $250,000.00
2600 Attendees $104,000.00 $182,000.00 $260,000.00
Below are the ticket gross margin calculations by attendance and ticket grade, at a starting price
of $40.00 for general admission, $70.00 per VIP ticket, and $100.00 for the ultimate VIP
package.
CHARITABLE PROCEEDS, BY ATTENDANCE
# of Concertgoers G.A. Tickets VIP Tickets Ultimate V.I.P.
Package
1500 Attendees $9000.00 $15,750.00 $22,500.00
1750 Attendees $10,500.00 $18,300.00 $26,250.00
2000 Attendees $12,000.00 $21,000.00 $30,000.00
2250 Attendees $13,500.00 $23,550.00 $33,750.00
2500 Attendees $15,000.00 $26,250.00 $37,500.00
2600 Attendees $15,600.00 $27,300.00 $39,000.00

4. Total Anticipated Gross Revenue from General Admission: (2340 people @ $40.00 = $93,600)
Total Anticipated Gross Revenue from VIP: (234 people @ $70.00 = $16,380.00)
Total Anticipated Gross Revenue from Ultimate VIP: 26 people @ $100.00 = $2600.00)
Total Anticipated Gross Revenue, by Total Concert Population: $112,580.00
(excl. third-party vendors and merchandise sales)
OVERHEAD EXPENSES
1. Venue Fees:
$1000.00 Security Deposit
$2400.00 advance payment (25% of total venue rental)
________
$3400.00 Up front + $1M insurance policy
$9,600.00 due to venue after event
-$1,000.00 for security deposit
_________
$8,600.00 due to venue after event
2. Artist Booking Fees:
Preferred Artists
A$AP Rocky: $15,000.00 - $25,000.00
DJ Kap Slap: $11,000.00
Secondary Artists
Flosstradamus: $7,500.00 - $10,000.00
R3HAB: $10,000.00 - $15,000.00
*Booking fees are excluding the costs of transportation and hotel accommodations.
Proceeds due to Susan G. Komen Foundation: $10,887.00
Overhead Expense Estimate : $36,887 - $40,887.00 (median estimate: $38,887.00)

5. Total Anticipated Net Income, After overhead expenses: $73,693.00
PAY SPLITS
ImpulseOne: 95.5% of Net: $67,060.00
Kappa Sigma: 1% of Net: $1,000.00
Ticket Broker: 3.5% of net: $2,600.00 ( = $1.00/ticket)
We truly do believe that this concert series has the potential to be huge. Not only in terms of
profitability, but in terms of making a serious change in various communities as well. It has been
proven that people are more inclined to help a charity if it is at no extra cost to them. While we
wish that this was not the case, and that everybody was highly inclined to help a charity, we have
certainly determined a high market need for an event series like ImpulseOne. The concert and
event series will also serve as a substantial promotional platform for every party involved
(Amalgamated Media, Kappa Sigma, Compound Magazine, and ImpulseOne, as well as any
other cause or charity on board with our mission.) Together, we can make a change by delivering
the medium between the arts and charity.
Thank you.
Jeremy Jordan-Jones
CEO and Founder
Amalgamated Media
Anthony Potter
VP, Touring and Live Events
Amalgamated Media