The document provides guidance for students to write and perform a radio advertisement. It includes examples of persuasive techniques, structure, and language that could be used. Students are instructed to write a radio ad that explains a product, includes at least 3 persuasive techniques, considers the target audience, and has a slogan and price. They are also challenged to write the ad using two characters and present it to the class, using techniques like speaking enthusiastically and making eye contact.

1. Radio Adverts
LO: TO FINISH YOUR RADIO ADVERTISEMENTS AND PERFORM THEM
TO THE CLASS
Sunday, 20 March 2016

2. Amazing Jet
Skate ZX9
Been in
development for
more than 5 years
and tested by
Olympic athletes!
Designed like a
skateboard, with a
jetpack underneath it
with two turbo engines
It automatically
takes you to a
certain
destination, like
a Sat Nav
The Jet Skate is
for young
people, and
parents if they
want to be cool!

3. The Amazing Jet Skate ZX9
Do you get bored of having to walk to school? Do you feel your legs getting tired during PE?
(Questions to draw in the reader)
If the answer’s yes - this will solve all your problems. The Jet Skate ZX9 has been in development for more than 5 years and has
been thoroughly tested by Olympic athletes on the busiest of roads. As a result when you use the Jet Skaye ZX9 you will always
arrive safely at school, on time and with minimal effort.
(Company and how long in the making)
Are you tired of walking to and from school? Are you sometimes late for class? Not any more with the 'Jet Skate ZX9'! Yes, the Jet
Skate ZX9 will make sure that you will arrive at school, on time without breaking sweat. Not only that, you'll be the envy of all
your friends as well! Yes, it really is that fantastic!
However, it doesn't stop there. Just simply programme in your required destination into the on-board computer and the Jet Skate
ZX9 will take you there promptly and in style! Turn up to the end of year disco on your Jet Skate ZX9 or make an entrance at a
friends birthday. The choices are unlimited.
Parents too. Imagine not having to drive your child around! Gone are the days of the school run or even waiting for a club to
finish. Yes the Jet Skate ZX9 is truly life changing! Buy the Amazing Jet Skate ZX9. Skate your way to glory! £29.99.
(What it does)

4. Task
Write your own radio advert. It must:
 Include 3 + persuasive techniques
 Explain the product to the audience
 Think about the target audience
 Include a slogan and a price
Challenge – write
the advert using
two characters!

5. Questions to help
Paragraph 1 – Rhetorical questions to draw the reader in
Paragraph 2 – Explain what it does
Paragraph 3 – Give people’s thoughts and opinions
Paragraph 4 – Include a slogan and the price

6. Sentences to help
Do you want to own something that will amaze
you?
This product will be the hit of the town
I promise you this will change your life
It’s beautiful, cheap and
affordable
The product will revolutionise
the way we work
You will not be disappointed
It has received a 100% rating by… It’s not just for you youngsters out
there, parents can use them too!

7. When presenting to the class, you
should…
Speak enthusiastically
Body language
No irrelevant information
Tone of voice
Make eye contact
Speak SLOWLY

8. Practice
Perform your radio advert to your partner