Social media strategy: Social Recruiting

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Jon Fernandes

Generate Business
Advertising &
Exposure rate
(reach)
Advertising Rate
New jobs exposure
rating
New formed
relationships
Marketing
emails sent
New
LinkedIn
contacts
New Twitter
followers/
following
LinkedIn
jobs
Tweet jobs
Website
Jobs
Personal credibility
External advocacy
Insightful content
sharing rate
Community
participation rate
Events Guest Blogs Re-tweets
Blogs Videos
Tweets/
LinkedIn
LinkedIn
discussion
Key
Websites
Drivers of success
Managerial level
measures
Key
Response
rate
Recommen
dations

Recommen
dations
Sarah
MC
Team
Increases participation!

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