“UK businesses are dealing with multiple suppliers in order to get a right-fit cloud strategy but there are two main outcomes from this process. Firstly, from a management point of view, dealing with multiple suppliers is an inefficient balancing-act. Secondly, each separate supplier is left with an incomplete picture of the customer and the platforms provided therefore do not align with the customer’s long-term growth strategy. This is leading to businesses constantly striving for something that cannot be achieved, and ultimately the feeling that they need to change providers.” “The research illustrates how UK businesses are trying to create the right cloud model to match their needs. But it is clear that using an increasing number of different cloud platforms simultaneously can attract a series of problems. Adapt believes that this signals the need for a cloud integrator to help a customer manage the right platforms efficiently and ultimately improve their competitive advantage.” Stewart Smythe, CEO at Adapt www.adapt.com

1. Companies are trying to create the right
cloud model to match their needs:
65%
43%
23%
31%
use private cloud use public cloud use community cloud use a blended
hybrid cloud
60% of businesses use cloud for
both business-critical and general
production activities
The cloud is used to support
a wide mix of requirements:
To achieve the right cloud strategy,
businesses use multiple providers:
100s of cloud service
providers operating in
the UK market alone
A view on the UK cloud marketplace
One Cloud Provider
Does Not Fit All
100s
53% agree that one cloud
provider cannot do it all
62% of businesses are using
more than one provider
48% of businesses expect to make big changes
to their cloud platforms in the next 12 months
There is a mismatch between what businesses
require versus what they actually get from providers:
93%
25% don’t expect their cloud provider to be
meeting their business needs in 12 months
75% do not feel that their cloud provider
really understands their business
of business have not yet been
able to utilise the cloud fully
Cloud still presents a huge opportunity:
Dealing with multiple suppliers is an inefficient
balancing-act, each separate supplier is left with
an incomplete picture of the customer
Customers and providers are not aligned to
support customer’s long-term growth strategy:
Businesses will be looking to work with ‘cloud integrators’
75%of UK businesses are
officially ‘in the cloud’
Find out what your right-fit cloud infrastructure
needs are right now, take our 2 minute survey:
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www.adapt.com/services/cloud-services/right-fit-cloud.html
Providers that can bundle the most appropriate multi-provider services
together under one contract, twinned with a real understanding of the
customer’s strategy, will be the providers to make significant progress
in the market space.
These ‘integrators’ will act as a point of contact for ongoing management,
support, consultancy and service development. The cloud market itself is
an active one, with around 200 service providers operating in the space
and M&As regularly taking place.
It’s possible that those providers that can’t offer the high-level
management layer necessary will be absorbed by others operating
as ‘cloud integrators’ in the next five years.”
Philip Carse,
Principle Analyst
“
1 Cloud industry Forum, 2013
1