Engagement framework, jeroenpaco, jeroen heydendael, tam tam

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Jeroen Heydendael

Enlightment on the pics on redleafs.nl

Business Technologie

Engage or die.

Brian Solis in his book “Engage!”

What YOU think

Attitudes
Predicts
actual beh
aviour

Behavioural
Behaviour
intention

Subjective
norms What
YOUR FRIENDS
think

Theory of Reasoned Action @jeroenpaco redleafs.nl

Public domain Forums, blogs, 3rd party Facebook pages, Social Media
3rd party moderates campaigns, ads. Monitoring, SEA, SEO.
(surrounding) content.

Corporate Facebook page, Twitter Google Analytics, Facebook
account, LinkedIn group, e-mailing. Insights, Bit.ly, Hootsuite.

Owned domain Google Analytics,
100% ownership of Website & Facebook page. Facebook Insights.
content.

Phone / Appointment CRM.

@jeroenpaco redleafs.nl

fakecorp.com
/fakecorp

/fakecorp /fakecorp

@fakecorp Mr. Fake

@jeroenpaco redleafs.nl

Page Likes Click Likes Page Likes
Comments Reply Comments Comments
Wall post Retweet Shares Wall post
shares shares
Followers Poll
Post likes Post likes
Favourite
Wall views Wall views
Viral

@jeroenpaco redleafs.nl

Your online eco system. Everything can be
measured.

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Engagement framework, jeroenpaco, jeroen heydendael, tam tam

1. Engage or die. Brian Solis in his book “Engage!”

2. What YOU think Attitudes Predicts actual beh aviour Behavioural Behaviour intention Subjective norms What YOUR FRIENDS think Theory of Reasoned Action @jeroenpaco redleafs.nl

3. Public domain Forums, blogs, 3rd party Facebook pages, Social Media 3rd party moderates campaigns, ads. Monitoring, SEA, SEO. (surrounding) content. Corporate Facebook page, Twitter Google Analytics, Facebook account, LinkedIn group, e-mailing. Insights, Bit.ly, Hootsuite. Owned domain Google Analytics, 100% ownership of Website & Facebook page. Facebook Insights. content. Phone / Appointment CRM. @jeroenpaco redleafs.nl

4. fakecorp.com /fakecorp /fakecorp /fakecorp @fakecorp Mr. Fake @jeroenpaco redleafs.nl

5. @jeroenpaco redleafs.nl

6. Page Likes Click Likes Page Likes Comments Reply Comments Comments Wall post Retweet Shares Wall post shares shares Followers Poll Post likes Post likes Favourite Wall views Wall views Viral @jeroenpaco redleafs.nl

7. Your online eco system. Everything can be measured.

8. redleafs.nl @jeroenpaco

Engagement framework, jeroenpaco, jeroen heydendael, tam tam

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