Presentations of the meet-ups at China House NHTV May 2016 in Breda.

1. SOCIAL MEDIA
IN CHINA
Eddie Yang, June 8th, Breda

2. CONTENTS
1
2
3
POPULAR SOCIAL MEDIAS
IN CHINA
WHAT SOCIAL MEDIA CAN DO
IN CHINA
EXAMPLE OF
CHINA NATIONAL MUSEUM

3. POPULAR
SOCIAL MEDIAS
IN CHINA

4. WECHAT

5. WEIBO

6. WECHAT monthly
active account number
reached 600 million

7. 5.7 Billion daily posts

8. <5 times
17%
10-20 times
17%
>50 times
16%
20-30 times
13%
<Daily
7%
30-40 times
6%
40-50 times
3%
5-10 times
21%
ACTIVE DAILY USERS

9. WECHAT’S INFLUENCE
ON LIFESTYLE CONSUMPTION
60%
45%
30%
15%
0%
Entertainment Official
accounts
Shopping Travel Food
53.6%
20%
13.2%
11.3%
2%

10. Only used
1-2 times
50%100rmb
34%
200rmb
8%
>500rmb
4%
300rmb
3%
400rmb
1%
WECHAT TAXI USER
CONSUMPTION RATIO

11. SOCIAL INFLUENCE
Monthly
active users
600 million
46.3%
respondents
preferred
APP
62.7%
of the users
have more
than 50 friends
57.3%
of users make
new friends
or contact old
friends
86.1%
of users have
increased
interaction
with friends

12. WEIBO monthly active account number
reached 236 million
WEIBO daily active account number
reached 106 million
2014Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4
14380
15650
16700
17600
19800
21200
22200
23600
WEIBO monthly active
subscriber growth
(unit: million)

13. WHAT
SOCIAL MEDIA
CAN DO
IN CHINA

14. WHAT WE CAN DO
WEIBO
SHARING PROMOTIONS

15. WHAT WE CAN DO
WECHAT
SHARING PROMOTIONSPAYMENTS

16. SHARING
Moments Groups Company accounts

17. PAYMENTS
Youshop
ONLINE
Taxi

18. PAYMENTS
OFFLINE
Shopping Food

19. PROMOTIONS
Generating followers – Push information – Transactions

20. EXAMPLE OF
WeChat use as Video
tour in
MUSEUM

21. AUDIO/VIDEO TOUR
ON WECHAT

22. VISITOR BECOME
AMBASSADOR

23. VIRTUAL VISITING OFFERED
TO THOSE WE ARE NOT ABLE TO COME

24. THANKS