Strategy Leaders Conference by Prof. Bob Kaplan and Jeroen De Flander - the brochure

1. 16-19 November 2014 | Intercontinental Doha e City Hotel | Doha | Qatar
e Leading Event For Strategic inking, Planning And Action
To Ensure Competitive Growth For e Private And Public Sector
Dr. Robert Kaplan
LIVE and IN PERSON with the ICONIC
inventor of the Balanced Scorecard
and SAVE 28 up August
to $400
BACK BY POPULAR DEMAND!
Jeroen de Flander
International best-selling strategy execution author
WHAT WILL INSPIRE YOU THIS YEAR?
THE FAMOUS
20+ REGIONAL CEOs,
CSOs AND STRATEGY
PRACTITIONERS
BOOK by
100% QATAR
SPECIFIC CONTENT
FIRST TIME IN QATAR: SHAREDVALUE THEORY COFOUNDED
BY MICHAEL PORTER AND JEROEN DE FLANDER
Antonio Nieto-Rodriguez
Head Transversal
Portfolio Management
BNP PARIBAS FORTIS
Gary Needle
Chief of Planning and
Performance
Hamad Medical
Corporation
Tarek Gherzeddine
Chief Strategy Officer
Aspire Zone Foundation
Fahad Juma
Director of Planning
Development
Qatar Olympic
Committee
Amad Shaikh
Business Analysis
Director
Tasweeq
Wijnand Van Till
VP Sales Strategy
Etisalat
www.strategyleadersqatar.com
2 INTERNATIONAL
GURUS
30+ HOURS OF COMPETITIVE
ADVANTAGE EXAMPLES
100s OF INSPIRATIONAL
IDEAS THAT ARE
EXECUTABLE IN QATAR!
PLUS
STRATEGIC SPONSOR TECHNOLOGY PARTNER ASSOCIATE SPONSORS ORGANISED BY

2. MAKING YOUR STRATEGY STICK!
Developed exclusively for Qatar’s strategy community, Strategy Leaders Qatar is the ONLY forum
which presents a unique combination of international strategy management thought-leaders coupled
with Qatar’s own strategy execution expertise. You will take home the inspiration, advice and collective
experience required to develop and execute successful and agile growth strategies for sustained business
excellence in Qatar that are aligned to the national vision.
STRATEGY LEADERS QATAR AT A GLANCE
16 November 2014 17 November 2014 18 November 2014 19 November 2014
Personalise your learning journey!
Choose the sessions most relevant to you and create a programme tailored specifically to your
organisation’s needs. See back page for more details.
Strategy Leaders Forum
Dr Kaplan Masterclass
OR
Workshop A
Workshop B
OR
Workshop C
Workshop D
OR
Workshop E
Leaders, managers and executives from across multiple disciplines
will benefit from attending, including:
Project
Management
Process and
Quality Control
Change and
Transformation
Performance
Management
Balanced
Scorecard
Business
Development
Chairman, President,
CEO, GM, MD
Finance HR and Talent
Management
Strategy Business
Excellence
WHAT’S IN IT FOR YOU?
A UNIQUE AGENDA with global strategy GURUs and LOCAL PRACTITIONERS
BENCHMARK YOUR PROGRESS against peers through real life local case studies
ENGAGE IN INTERACTIVE formats and lunch meetings to help reinforce critical learnings
OVERCOME INERTIA through intensive hands-on workshops full of practical advice
CEMENT IDEAS into applicable strategies for your team and organisation
Position your brand as a strategy formulation and execution leader.
We have exclusive partnership opportunities for leading organisations that can improve strategic capabilities across
public and corporate entities. For more information speak to
Charlie Bark-Jones on +971 (0)4 407 2608 or email sponsorship@informa.com
Register your strategy team! Generous group discounts
are available – contact us today to secure the best price.
a.watts@informa .com +971 (0)4 335 2483
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleadersqatar.com

3. 08:00 Registration and morning refreshments
08:20 Chairman’s opening remarks
STRATEGY LEADERS ROUNDTABLE
08:30 Make It Agile: Developing and implementing an agile
strategy to create a competitive advantage in Qatar’s
rapid growth environment
Tariq Al-Hefny, Chief Executive Officer, TT Middle East,
Qatar
Gary Needle, Chief of Planning and Performance,
Hamad Medical Corporation, Qatar
Tarek Gherzeddine, Chief Strategy Officer, Aspire Zone
Foundation, Qatar
Mark Edward Ranford, Corporate Development
Advisor, Public Works Authority, Qatar
Natarajan Gopalakrishnan, Strategic Planning
Manager, Qatar Steel, Qatar
Kamran Siddiqui, Head Strategy Development
Facilitation, Ooredoo, Qatar
ROUNDTABLE DISCUSSION
09:05 Aligning Strategy: Ensuring strategic goals are
aligned with the national vision, organisational
structure a well as core business processes such as
risk, corporate governance and operations to protect
business interests
Eng Fahad Juma, Director of Planning Development,
Qatar Olympic Committee, Qatar
Hamad Al-Kubaisi, Executive Director of Strategy
Business Develeopment, Qatar Development Bank,
Qatar
Wael M. Fakhr El-Deen, Group Head, Quality and
Business Excellence, Barwa Bank Group, Qatar
Amad Shaikh, Business Analysis Director, Tasweeq,
Qatar
Dr Kelly Saretsky, CSO Director Institutional
Research Planning, College of the North Atlantic
Qatar, Qatar
QATAR STEEL CASE STUDY
09:40 Producing Sustainable Steel: Aligning strategy with
the national vision, national development strategy,
operations and risk to ensure compliance and
sustained longevity
Yousef Ahmed Al Muhannadi, Rolling Mills Manager,
Qatar Steel, Qatar
10:05 Speed-Networking: Expand your business network
and create a competitive edge
is exclusive opportunity is a quick and effective
way to expand your business network, generate key
contacts and win new deals.
10:40 Relating Project Management (PM) To Strategy
Execution: Integrating organisational strategic
plans with project initiatives and harnessing project
management techniques to drive strategy
CASE STUDY 1
Hamad Al-Kubaisi, Executive Director of Strategy
Business Develeopment, Qatar Development Bank,
Qatar
CASE STUDY 2
Eng Fahad Juma, Director of Planning Development,
Qatar Olympic Committee, Qatar
CASE STUDY 3
Hassan R. Harfouche, Head of Strategy, Aspire Zone
Foundation, Qatar
Tarek Gherzeddine, Chief Strategy Officer, Aspire Zone
Foundation, Qatar
11:50 Resistance And Transformation: Leading
organisations through successful cultural and
organisational change for executing strategies in
Qatar
Wijnand Van Till, VP Sales Strategy, Etisalat, UAE
12:20 e Human Factor: Building strategic capabilities and
embedding a performance culture that will deliver
strategic aspirations
Sharoq Ibrahim A Y Al Malki, EGM Chief Human
Capital Officer, Commercial Bank, Qatar
12:45 Networking and prayer break
LEARNING AT LUNCH
13:05 Building Strategic Agility: Discussing changes you can
make to your strategy today to increase its agility and
responsiveness to internal and external changes in
Qatar
One of the most pressing challenges in Qatar is
the rapid growth and changes organisations have
to deal with. ese small roundtables over lunch
present a much required opportunity to have in-depth
conversations with experts and strategy
professionals on developing a robust and agile strategy
in Qatar. Each discussion will be led by an experienced
facilitator.
STRATEGY LEADERS F0RUM – Sunday, 16 November 2014
STRATEGY LEADERS F0RUM – Sunday, 16 November 2014
Guru Afternoon with Jeroen de Flander
14:05 When Strategy Meets Change Management: How to
lead change when change is difficult
Take a closer look at the results of the first strategy
execution benchmark in the Middle East. What are
typical strategy execution bottlenecks in our region
and how can we solve them
• Strategy execution readiness: learn how to
evaluate when your strategy is ready for
execution or needs more work
• Remove strategy graffiti: learn to communicate
your strategy into the head, heart and hands of
your people without losing the core message
• Re-measure: the value of KPIs is overrated - learn
a different approach to measuring success. Find
out how to clean your dashboard and keep only
those indicators that matter
• Raise micro-commitment: learn about the crucial
execution battles and how to win them
• Pygmalion and Golem: uncover these little known
leadership dynamics that make change a lot
easier
15.45 Networking and refreshment break
16:15 e Future of Strategy: A 2030 outlook
• Shared Value: a new strategy lever of just a
fad. Learn how the relationship between a
company and society can move beyond ‘let’s say
something about sustainability’ and discover how
to build a bridge between the vision of a proud
country and your company strategy
• A different way to look at decisions: what does a
best-in-class strategy process looks like and how
to build one in 6 months
• Find – Incubate – Execute: a simple strategy
innovation approach to propel ideas from
PowerPoint to success
• e Pyramid Principle: a fantastic strategic
thinking technique strategy consultants don’t like
to share
17.45 Closing remarks and end of Day 1
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleadersqatar.com

4. WORKSHOP A Monday, 17 November 2014 08:30 - 15:30
SUSTAINABLE TRANSFORMATIONS: ADVANCED TECHNIQUES FOR EMBEDDING AND
ENHANCING THE BSC WITHIN YOUR ORGANIZATION
WORKSHOP OVERVIEW
Humans are creatures of habit and have a tendency to easily go back to the old routines. After developing BSC and giving
it that initial push towards execution, many strategy professionals find the enthusiasm fading away. is advanced work-shop
will provide attendees with critical change management knowledge of the steps to be taken to truly embed the BSC
in organizational culture. By sharing real world examples from the region and abroad, lessons learned, and best practices.
e principals explained will also empower strategy professionals with a toolkit to successfully execute ambitious bold
strategies that require years to materialize.
KEY TOPICS
Ÿ e top 5 reasons why BSC implementations fade away in few years after implementation.
Ÿ Stakeholder identification, prioritization, engagement and long-term management for success in Mission-Based
organizations.
Ÿ Advanced performance strategic initiative prioritization and management tools.
Ÿ Aligning Strategy execution and organizational change for sustainable transformations.
Ÿ Integration and synergy between Quality Management, Risk Management and Sustainability tools using BSC and the
Kaplan-Norton strategy execution process.
Ÿ Practical tools for effectively communicating change to key stakeholders, sustaining buy-in and maintaining the
momentum.
WHO SHOULD ATTEND? Executives, managers, planners and analysts seeking the best practical ideas for embedding
the BSC in their organization and improving strategy execution.
LED BY: Mazen Dauleh, CEO, Vision Strategy Management Consulting, Qatar
Dr. Robert Kaplan
on Monday, 17 November 2014
“One of the most valuable speakers on business strategy and leadership today”
Few people have contributed as significantly to the art, and especially the science,
of business strategy as Robert Kaplan. His Balanced Scorecard is the premier tool
for aligning a company’s current actions with its strategic goals. is performance
management system helps business leaders clarify their corporate vision and align
people, business units, and resources with a unified strategy. In his research and
writing, speaking and consulting, Robert develops ways to link cost and performance
management systems to strategy implementation and operational excellence. e
BSC approach is also being successfully applied by governments and nonprofits
throughout the world to improve transparency, governance, and measurable social
outcomes. Robert Kaplan is Baker Foundation Professor at Harvard Business School
and a former Dean of the Graduate School of Industrial Administration, Carnegie-
Mellon University.
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleadersqatar.com
Meet
Jeroen de Flander on Sunday, 16 November 2014
Meet
Jeroen De Flander is one of the world’s most influential thinkers on strategy execution
and a highly regarded keynote speaker. Jeroen has helped more than 23,500 managers
in 35 countries master the necessary execution skills, including the USA, Brazil,
Venezuela, Jordan, Malaysia, Spain, Italy, Russia, Estonia, the Netherlands, France, the
UK, Germany, Egypt, China, Croatia, Korea and Belgium. He has shared the stage with
strategy gurus like Michael Porter and Costas Markides. His book, Strategy Execution
Heroes, reached the Amazon bestseller list in five countries and was nominated for
Management Book of the Year 2012 in the Netherlands. His new book, e Execution
Shortcut, reached the top 3 in its category on Amazon. Drawing on e Strategy
Execution Barometer™, the leading resource worldwide for practical fact-based
Strategy Execution market data, Jeroen de Flander will share the strategy execution
tools and techniques that really work!

5. DR KAPLAN MASTERCLASS – Monday, 17 November 2014
08:00 Chairman’s opening remarks
Esteban Gomez, MD EMEA, Palladium
08:05 Dr Robert Kaplan Masterclass – Session 1 – Leading
Change
• Leadership and Strategy Execution: e #1 Priority of
CEOs
§ What is “Leadership”? How does “Leadership”
differ from “Management”?
§ What great leaders really do: Examples from
recent business history
• Creating the stretch target, the enterprise’s “Big,
Hairy, Audacious Goal (BHAG)”
• Complacency: the #1 enemy of change
• e Strategic Change Agenda: Creating the roadmap
for change
• Gaining employee buy-in to the change agenda
• Barriers to change: Recognizing and overcoming
individual and organizational resistance
10:00 Speed-Networking: Expand your business network and
create a competitive edge
is exclusive opportunity is a quick and effective way to
expand your business network, generate key contacts
and win new deals.
10:30 Dr Robert Kaplan Masterclass – Session 2 – Strategy
Execution Part 1
• e Kaplan-Norton Strategy Execution System
• Stage 1: Select your strategy
§ Reaffirm mission, values and vision
§ Strategy Analysis: PESTEL, SWOT and Five Forces
§ Develop your 50 word strategy statement: Vision,
Advantage and Scope
• Stage 2: Develop your strategy map and Balanced
Scorecard
§ Translate your Vision-Advantage-Scope
strategy statement into customer objectives and
measures
§ Use strategic themes as the foundation for your
strategy map and Balanced Scorecard
§ Developing strategy maps and Balanced
Scorecard for government entities and NGOs
§ Selecting good KPIs for your BSC; use an
appropriate mix of objective and subjective
metrics
§ Put the strategy into action with Strategic
Initiatives
• Assess and rank strategic initiatives
• Select portfolios of strategic initiatives by theme
• StratEx: develop the funding for strategic initiatives
• Organize the implementation of strategic initiatives
eme teams and the Project Management Office:
12:30 Networking lunch and prayer break
13:30 Dr Robert Kaplan Masterclass – Session 3 – Strategy
Execution Part 2
• Stage 3: Aligning organizational units and employees
to the strategy
§ Corporate-level strategy for conglomerates and
diverse business units
§ Cascade the corporate strategy map to business
and support units in private and public sector
enterprises; how to create buy-in from local
business units to the Balanced Scorecard
approach and to align local strategies to corporate
strategy
§ Communicate strategy to employees: 7 times 7
different ways
§ Link employee incentives to strategic
performance
• Stage 4: Align operational improvements to strategic
priorities
§ Develop operational dashboards to drive day-to-day
continuous improvement
• Stages 5 and 6: Conduct regular management
meetings to review, guide, and adapt strategy
implementation
• Adapting and implementing strategy under dynamic
and volatile competitive conditions
• Office of Strategy Management: Roles and
Organizational Structure
15.30 Networking and refreshment break
16.00 Integrating performance, Initiative and Risk management
• Holistic review of Performance by Quadrant
(Integrated Performance of KPI, Risks Initiatives)
• Strategic Risk Assessment and Review process
• Exception based Management Review Reporting of
§ KPI Performance
§ Initiative Progress
§ Top Risks affecting the Objective goals
§ Review Actionable Items
Jude Chagas Pereira, CEO, IYCON FZ LLC
16:20 Empowering teams to deliver exceptional results through
effective technology selection and implementation
Tor Inge Vasshus, CEO, Corporater, Norway
16:40 Focus On e Public Sector: Top tips for customising
the Balanced Scorecard to improve government
performance management in the region
What happens to the financial quadrant when it is not a
priority for an organisation? is session will look at the
challenges that government organisations in the region
face as well as tips to pragmatically modifying the BSC
process to align it with their goals and with the national
vision.
Raja Yousif AlZayani, Chief Strategic Planning Quality
Officer, Ministry Of Works, Bahrain
17:10 How To Make It Stick And Not Sit: Winning strategies for
penetrating beyond executive dashboards and engaging
employees to embed Balanced Scorecard in your
organisation
Don’t shortchange your strategic plan. Often strategic
plans are formulated either organically or by consultants
and treated as an end product that just ‘sits on the shelf’.
is session will highlight some simple considerations
using the BSC planning process to embed strategy in your
organisation.
CASE STUDY 1
Shoaib Haroon Qureshi, Assistant Director Strategy
Communication Governance, Ooredoo, Qatar
CASE STUDY 2
Rashid Al-Kuwari, Corporate Planning Manager, RasGas,
Qatar
17.45 Closing remarks and end of Strategy Leaders Qatar
DR KAPLAN MASTERCLASS WORKSHOP A – Monday, 17 November 2014
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleadersqatar.com

6. POSITION YOUR BRAND AS A LEADER IN STRATEGIC INNOVATION AND MANAGEMENT
Sponsoring or exhibiting at Strategy Leaders is a unique opportunity to align your
brand with some of the world’s leading strategy thinkers. e event provides excellent
opportunities to showcase your experience and products in strategy development,
change management, business intelligence, strategy execution and risk management.
Whether you can help corporate or government organisations to develop their
strategy, manage their core business risks or implement the Balanced Scorecard,
Strategy Leaders Qatar is an essential platform to reaffirm your position with existing
clients and develop brand new sales leads.
Opportunities open to your business include:
§ Showcasing your expertise by leading a hands-on interactive workshop
§ Positioning yourself as a thought leader by moderating or participating in a
panel discussion
§ Demonstrating consulting and facilitation skills by leading an interactive group
§ Increasing visibility by becoming the exclusive breakfast, lunch or dinner
sponsor
§ Releasing research or reports to a target audience
§ Exposing your brand to key decision makers across the region
To discuss these
opportunities or to tailor a package
specific to your needs contact
Charlie Bark-Jones
on +971 (0)4 407 2608 or
sponsorship@informa.com
STRATEGIC SPONSOR Palladium Group is the global leader in helping organisations execute their strategies by making better
decisions. Our expertise in strategy, risk, corporate performance management and business intelligence helps
clients achieve an execution premium. Our services include consulting, conferences, communities, training and
technology. Palladium’s Balanced Scorecard Hall of Fame for Executing Strategy™ recognises more than 120
organisations worldwide that have achieved outstanding execution premiums.
TECHNOLOGY PARTNER
ASSOCIATE SPONSOR
IYCON is a transformational technology solutions company whose mission is to serve businesses and
governments, by delivering high quality strategic execution services, through world class technology tools,
expertise, best practice methodologies and continued quality support. IYCON’s mission, “Sustaining Your
Adaptive Advantage™” is geared to help companies discover and maintain their competitive advantage, as
well as empowering them with the ability to master change. IYCON is a leader in improvement delivery of
performance management execution, as well as a preferred performance execution partner for government
private corporations. We understand how to provide solutions which work for our customers. We deliver more
than products, and we add value to these products through our best practice implementation methodology,
and empower the customer team to take full ownership of the product, and the initiative being driven by the
product. IYCON is the Strategic Value Added Partner for QPR Software across EMEA, the Asian Subcontinent,
North America Oceania. QPR Software is specialized in operational development of private and public sector
organizations whose mission is to help our customers to become agile and efficient in their operations. QPR
offers software solutions and services in areas of enterprise architecture development, process modeling and
analysis as well as performance management.
Corporater is a specialised vendor for Balanced Scorecard and Performance Management software solutions
that are flexible, ready-to-run, and that can be easily managed and configured by business users. Founded
in the year 2000, Corporater has over 1000 customers from all key domains with an international presence
in over 29 countries through its offices and strategic partnerships. Corporater recently established its
operations in Dubai to support and grow key partnerships in UAE. Corporater EPM Suite is a Palladium Kaplan-
Norton Balanced Scorecard Certified Software.
Business in Control: Corporater is changing the way people view corporate performance management
software solutions. Our slogan is Business in Control - we deliver solutions that are fully managed and
configured by corporate users. We believe that the focus should be on how you run your organisation - not
on the technology. Strategy-driven Performance Management: By placing strategy at the centre of corporate
performance management, Corporater enables a holistic approach to strategic execution by harmonizing
performance disciplines, such as operations, budgeting, risk management, quality, etc.
ASSOCIATE SPONSOR
e KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education,
providing through its publications and training courses insights on how to measure and learn with KPIs. It
developed the first KPI Management Framework and coordinates several research programs dedicated
to performance management, strategy, Balanced Scorecard and Key Performance Indicators. It operates
smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are
used in practice, an online portal containing the largest collection of well documented KPI examples, supported
by a community of tens of thousands of members.
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleadersqatar.com

7. Workshop timings: Registration will commence at 08.00. Workshops will begin promptly at 08.30, with refreshments being served at
appropriate times. e workshops will conclude at 14.30 at which time lunch will be served.
WORKSHOP B Tuesday, 18 November
STRATEGIC RISK MANAGEMENT
Managing with “one eye on performance and one eye on
risk”
WORKSHOP OVERVIEW
Organisations in today’s continuously turbulent times, be they
commercial or not-for profit, are beset by a broad range of
risks that, if they should materialize, would derail even the best
laid out strategy execution plans. 21st century organisations
must manage “with one eye on performance and one eye
on risk,” with the goal of 20-20 vision regarding how to build
sustainable value for shareholders and stakeholders. e
recent global economic crisis made painfully evident the folly of
prosecuting strategies without full knowledge of the inherent
risks of doing so. Strategic Risk Management introduces a
framework for integrating strategy and risk management
that helps organisation better plan, manage and monitor
their strategy execution efforts. Building on the time-proven
Balanced Scorecard approach to strategy management, this
half-day workshop explains how to gain greater benefits from
their scorecard programs by including the critical strategic risk
dimension. e key topics covered include:
WHO SHOULD ATTEND? Executives, strategists, managers,
planners and analysts from commercial, public, and non-profit
organisations who want to learn practical techniques for
strategy execution.
LED BY: James Creelman, Manager, Knowledge Research
Center, PALLADIUM GROUP, UAE
WORKSHOP C Tuesday, 18 November
MONITOR, REVIEW AND REFRESH
Designing and executing a monitoring plan for strategy
for long term business success
WORKSHOP OVERVIEW
A strategy is as good as it is executed. It is execution that
differentiates winners from losers. An important part of
strategy implementation is conducting a periodic review of
all elements of strategy and execution: review of KPIs and
Performance, integration of rolling forecast in review process,
review of growth projects and initiatives, etc. e purpose
of such review sessions is to make sure that the results you
achieve are aligned with your strategic objectives. If they are
not, to take corrective action or to fine tune it depending on the
situation. is workshop focuses on how organisations can
monitor their strategy implementation, understand tools to
review and refresh it as well. rough examples and interactive
exercises, attendees will learn how to create an early warning
system for their strategy and then how to back-track, tweak or
change tactics or strategy to ensure fulfillment of goals.
WHO SHOULD ATTEND? Executives, strategists, managers,
planners and analysts from commercial, public, and non-profit
organisations who want to learn practical techniques for
strategy execution.
LED BY: Himanshu Verma, Manager, Performance
Management, EMIRATES NATIONAL OIL COMPANY LIMITED,
UAE
WORKSHOP E Wednesday, 19 November
UTILISING PROJECT MANAGEMENT
Implementing practical project management concepts,
including project portfolio management, to improving
strategy execution in your organisation
WORKSHOP OVERVIEW
is workshop focuses on how organisations can significantly
increase the achievement of their strategic objectives by
implement key project management concepts for identify,
align, score, prioritise and select project initiatives. e OSM can
learn a lot from project management tools and techniques to
ensure that strategic initiatives are chosen in alignment with
the overall strategy and are followed through till they deliver
value to the organisation. rough a mixture of examples
and interactive exercises, attendees will learn how to execute
their strategic initiatives by implementing the key project
management concepts in your organisations today.
WHO SHOULD ATTEND? Executives, strategists, managers,
planners and analysts from commercial, public, and non-profit
organisations who want to learn practical techniques for
strategy execution.
LED BY: Antonio Nieto-Rodriguez, Head Transversal Portfolio
Management, BNP PARIBAS FORTIS, Belguim
WORKSHOP D Wednesday, 19 November
METRICS, KPIS AND ANALYTICS
Essential Techniques
WORKSHOP OVERVIEW
e applied workshop will focus on the key tools and techniques
of measuring performance. Practical exercises will be combined
with best practice examples from a variety of industries and
functional areas. Attendees will learn how to utilize terminology
in regards to KPIs; practice essential KPI techniques; learn how
to maximize the value of KPIs for the organisation; and also test
their KPI IQ.
WHO SHOULD ATTEND? Experienced strategy and
performance management practitioners interested in improving
the use of KPIs as part of existing systems; Professionals
who are about to embark on KPI selection projects; Everyone
interested in being up to date with the latest thinking in
implementing KPIs.
LED BY: Adrian Brudan, CEO Albu Paul, Senior Research
Analyst, THE KPI INSTITUTE, Australia
Visit www.strategyleadersqatar.com/workshops to see the full workshop outlines, meet your expert workshop leaders
and decide the best topic to meet your learning needs.
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleadersqatar.com
WORKSHOPS B C
Tuesday, 18 November
WORKSHOPS D E
Wednesday, 19 November

8. 16 November 2014 17 November 2014 18 November 2014 19 November 2014
o Dr Kaplan Masterclass
or
o Workshop A
Register Before
24 July
o Workshop B
o Workshop C
Register Before
28 August
Register Before
2 October
o Workshop D
or
o Workshop E
Register After
2 October
o Strategy Leaders
Forum
or
4 DAYS $3,399 $3,599 $3,799 $3,999
3 DAYS $2,799 $2,399 $3,199 $3,399
2 DAYS $2,199 $2,399 $2,599 $2,799
1 DAY $1,199 $1,299 $1,399 $1,499
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If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more
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venue and/or speakers or topics.
CALL: +971 4 335 2483
Conference fees include documentation,
luncheon and refreshments. Delegates who
attend all sessions will receive an Electronic
Certifi cate of Attendance.
All registrations are subject to our terms
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read them as they include important
information. By submitting your
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EVENT VENUE:
Intercontinental Doha e City Hotel, Doha, Qatar
Tel: +974 4015 8888
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16-19 November 2014
Intercontinental Doha e City Hotel | Doha | Qatar