University of Minnesota MOT Graduate Program

Master of Science in Management of Technology (MOT) program

Final Project Briefings for the 15th International MOT Project
Singapore / Vietnam
27 February – 13 March 2010

Minnesota Opportunities in Singapore and Vietnam

Saturday, April 3, 8:30‐ 11:45 a.m.
University of Minnesota, Minneapolis

Copyright © 2010 No part of this presentation may be reproduced
in any form without prior authorization.

Technological Leadership Institute (TLI)
at the University of Minnesota
Established in 1987 with an endowment
from Honeywell Foundation.
An interdisciplinary center housed in the
Institute of Technology (engineering,
mathematics, and physical sciences college)
TLI has five endowed chairs, and has an
additional 47 top‐notch faculty from across
the eight University of Minnesota colleges,
government, and industry
Expertise in the interface of science,
technology, infrastructure security,
management, business, strategy,
innovation, leadership, and policy
Developing Local and Global Leaders for
Technology Enterprises


What Does TLI Do?
Master of Science degrees
– Management of Technology (1990)
– Infrastructure Systems Engineering (2000)
– Security Technologies (2010), with options for
the MS and MS/PhD minors.

Short Courses, Seminars, and
Certificates
– Certificate Programs and Summit Certification
– Rochester Signature Series “Best of
Technology Management”
– Customized Leadership Training and Courses
– Foresight After Four
Research and Consulting
Web site: <tli.umn.edu>

Technology in MOT Is…
Any application of science
– Broader than software or hardware

Areas
– Research, processes, products; end-to-
end – from ideas in the lab to the
marketplace

Examples
− Gene therapy/bio tech, sensors, security
technologies, fuel cells, new composites,
nanotech …

Business of Technology:*
The MOT program
>>PROGRAM empowers managers and
executives in their strategic
GOAL vision to leverage
technology to grow
businesses

*Dr. Robert Solow, Nobel Laureate in Economic Sciences and
MIT professor: Technology drives over 60% of the U.S. economy.


Critical Knowledge and Skills for Professionals
in Tech-Intensive Environments
Innovation
Leadership

Knowledge of Business, Team Collaboration &
Entrepreneurship & Value Creation Skills
Innovation Fundamentals

Individual & Interpersonal
Effectiveness Skills

Technical Engineering Expertise and Skills
(Absolutely necessary but not sufficient)

Technical
Expertise


The Students>>
Experienced
– 12-14 yrs work experience, on average
– 36-38 yrs old, on average
– 5 or 6:1 male to female ratio
Diverse expertise
– R&D, operations, consulting, quality, engineering,
information systems, intellectual property
Varied responsibilities
– Senior engineers, senior consultants, managers, project
or team leaders, business or science/technical unit
liaisons, directors, entrepreneurs, chief officers


2009 Alumni Career Impact>>
Job satisfaction increased from 62% to 77%
Managerial and executive duties increased after the
program with 83% of alums in technology management-
related positions
Feel MOT prepared them for current jobs (86%) and
career path (95%)
Use MOT in key areas of their jobs:
・ Strategic management and grasp of business concepts (98%)
・ General management (95%)
・ Collaboration and team building (92%)
・ Critical thinking and problem solving (90%)
・ Verbal Communication (90%)
・ Technology foresight and forecasting (85%)
・ Leadership (84%)


>>2009 Alumni Survey: Job Functions

Graduate Years: 1992‐2008 Before MOT After MOT
Manager 36% 37%
Executive 9% 33.2%
Engineer 36% 14%
Information Systems (non engineering) 12% 9%
Business owner 0% 1.4%
Scientist 4% 1.4%
Other 3% 4%

Out of the 531 MOT alumni, over 33% are executives and
over 50% of the remaining alumni report that they hold management
positions or have management responsibilities.

The MS-MOT Alumni >>
5-8 years
Before MOT After MOT
Management 32% 42%
Executive 1% 27%
R&D 28% 12%
Marketing 1% 6%
Design 18% 4%
Manufacturing 6% 4%
Business owners 0% 3%
“Other” 15% 2%


Management of Technology (MOT) program
International MOT Project (MOT 8950)


Master of Science in Management of Technology (MS‐MOT)
•Each year, the MOT international project committee in TLI explores possible
locations. The committee considers options to meet the planned goals of
“developing an international perspective on management of technology and
contrasting emerging and established companies, countries, technology,
foreign-owned versus local, and government versus private sector, among other
factors, in concert with the Center’s mission,” says Dr. Massoud Amin, TLI
director.

•“It also provides an ability to develop a coherent intellectual structure within this
region/country and an understanding of complex issues in the global
management of technology. We are constantly in the learning mode, trying to
find new locations, new sites to visit, and new contacts.”

•The international MOT project plays an important role in preparing students to
assume greater leadership responsibilities in the global market and it lays a
foundation for students to tap throughout their careers.

•“It gives them an important perspective on the management of technology,”
says Dr. Amin. “It helps them in a systematic and integrated manner to see and
investigate the impact of a strategic global vision.”


Int’l MOT academic and industry exposure
Contrasts: Economies, technological capabilities,
types of high-tech industries
MOT perspective of: Economic, social, political,
governmental, business environments
2nd year -- last/spring semester -- 12-14 days
Sites selected by TLI
Pre- and post-trip assignments


Technological Leadership Institute (TLI)
MOT 8950 (Int’l MOT Project)
2010 Singapore and Vietnam
2009 Singapore and Kuala Lumpur
2008 New Delhi and Bangalore
2007 New Delhi and Bangalore
2006 Shanghai and Beijing
2005 Dublin and Munich
2004 Dublin, Berlin, Dresden and Wolfsburg
2003 Dublin, Wolfsburg and Hamburg
2002 Reykjavic and Dublin
2001 Kuala Lumpur and Singapore
2000 Shanghai and Singapore
1996 Singapore and Beijing

The 15th International MOT Project 27 Feb – 13 Mar2010
Singapore / Vietnam

2010 MS-MOT

International Residency Outbriefs


IMTP 2010: Teams and Foci
HealthCare Industry: Opportunities for Minnesota‐Singapore Collaboration
Dave Johnson, Jeff Stan, Jeevan Prasannakumar, Jon Gamble, Monica Gupta

Opportunities for the Medical Device Industry
Shelton Peeples, Samuel Will, Jeremy Todd, Sam Ye,
Michael Fletcher, Jesse Haakenson

Entrepreneurship in Singapore and Minnesota
Robert Krukoski, Catherine Slattery, Andy Bronczyk,
Joshua Sheppard, Brad Weber, Jon Grzeskowiak
Renewable Energy Opportunities in Singapore and Vietnam
Craig Bibeau, Todd Gardner, Jacob Johnson, Kaustubh Patil
Vietnam: Two Examples of “Low Tech” Disruptive Business Opportunities
Harpreet Kathuria, John Marsolek, Mark McNitt,
Anh‐Thinh Nguyen, Viswanathan Sivaramakrishnan

Vietnam: Opportunities to Learn From Singapore
Mike Bell, Omeeda Rahim, Matt Sandnas, Cale this presentation may be reproduced
Copyright © 2010 No part of Schwalm

Singapore
Overview


Singapore
March 1-8, 2010
Overview

Key Observation Implications Opportunities
Pro‐industry Government • Planned economy • Incentives for R&D, high‐end manuf.
• Strong high‐tech • Public policy
• Cheap foreign labor vs locals
Lack of Resources • “Partners not allies” • Energy, Health, Defense
• Striving for self‐reliance • Singapore’s regional leverage
• Dependent on geopolitical stability
Asia 101 • Transport Hub • Regional hub, even if Singapore isn’t
• Large number of MNCs a big market
• Thriving educational system • Sourcing Asian talent
Group‐Think • Cohesive population • Entrepreneurs highly sought after
• Failure not tolerated • Bright Singaporeans @ U.S. startups
• Struggling to be creative


Singapore
March 1-8, 2010
Overview

Resources Available for Services Web Site
US Companies:
American Chamber of • Business Development www.amcham.org.sg
Commerce • Introductions / Networking
• Singapore Information
• Job Listing
• U.S. Company Advocacy
US Embassy • Provide Basic US Civilian Services singapore.usembassy.gov

• Law enforcement cooperation
• Trade Control
Economic Development • Talent Recruiting www.edb.gov.sg
Board (EDB) • Tax Credits / Advantages
• Industry‐Gov’t Liaison


Vietnam
Overview


Vietnam
March 3, 2010
Overview Vietnam

Key Observation Implications Opportunities
Skill labor shortage Difficulty attracting MNC – Improve education
(Intel)

Age Demographics Large young work force MNC can leverage young
(65% under 35) work force, buying power

Government incentives Attractive draw for Gateway ASEAN & MNC
manufacturing, and MNCs

Infrastructure challenges Difficulty scaling, Potential market for
transportation, pollution, infrastructure MNC
waste mgmt
Corruption Scare MNC because of IP Open market by ensuring
security, and unfair no corruption through
competitive practices successes

Vietnam
March 3, 2010
Overview Vietnam

Resources Available Services Web Site
for US Companies:
U.S. Consulate Business Development http://hochiminh.usconsulate.gov/

Introductions/Networking
Vietnam Information
Job Listing
U.S. Company Advocacy
Provide Basic US Civilian Services
Office of Naval Research Provides technical advice of capability of http://www.onr.navy.mil/
Vietnam to Navy
Support President’s budget by investing in
technologies that may help Navy
Trade Control
Dong An Polytechnic/ Manufacturing Industrial Parks http://dongan.edu.vn/
Industrial Parks I & II Education of Skilled Workforce http://www.dongan‐
group.com.vn/aboutus/home_detail.php
?category_id=4


Site Visits – Singapore

• U.S. Interests • National Strategy for Business
– U.S. Embassy – Economic Development Board
• Corporate Visits – A*STAR
– iWOW • National Strategy for Technology
– Philips – National University of Singapore


United States Embassy
Description of the Organization’s Mission:
Nurture military links, law enforcement cooperation, trade control, promote U.S.
business and trade, citizen services (21,000), strengthen counter-terrorism
cooperation, cooperate on regional issues
Name and Title of Briefer:
Peter Thorne – Economics Officer – handles the Macro issues
Don Thompson – handles the Micro issues
Key Findings:
Close partners, not allies – want neutrality
Stable Government led by Lee Family (Political Action Party)
English speaking, corruption free
Economic Development
60’s Labor, 70’s Skills, 80’s Capital investment,
90’s technology, 00’s knowledge
Planned Economy (Mfg 25%, trade 16.4%, …)
Largest container port, world’s 3rd largest oil refinement
Concerns
Economic disruption, Avian Flu, regional security, labor costs and availability,
credit card fraud

March 1, 2010
singapore.usembassy.gov Singapore

Economic Development Board
Create a compelling global hub for business, investment and talent. Create
sustainable GDP growth for Singapore with good job and business opportunities for
its people. EDB’s approach is Dream, Design, Deliver.
Facilities worldwide scout for best-in-class technologies that can be re-created in
Singapore.
Mr. Ralph Foong – Head, Transport Engineering
Miss. Geraldine Goh – Assistant Head, Energy, Chemicals & Engineering Services
Key Findings:
Manufacturing and Services is the Key part of the economy
18.4% of GDP – Twin Engine for their growth
Growth in Electronics and Biotechnology recently
Ease of Doing Business
World Bank ranks Singapore to be # 1 for doing business
7000 MNC’s. 60% of Regional/ Global Headquarters is based in Singapore – Home in Asia
New Economic powerhouse as stated by Fareed Zakaria
Strategies for the Future
Home for Business – Asia markets are growing, diverse and complex. Provide a vantage point for business
kickoff
Home for Innovation – Utilize Singapore as a living lab
Urban Solutions – ERP to minimize congestion, membrane technologies for water
Health and Wellness – Provision of Healthcare to mitigate future challenges – Aging population, Changing
diseases, etc.
Lifestyle Product & Services – Singapore 2020 – ‘A City Alive’ Live Work Play
Home for Talent – Singapore Link to harness global talent
March 2, 2010
www.sedb.com Singapore

A*STAR
The Agency for Science, Technology and Research (A*STAR) is Singapore’s lead
government agency dedicated to fostering world-class scientific research and talent for a
vibrant knowledge-based economy.

A*STAR actively nurtures public sector research and development in Biomedical
Sciences, and Physical Sciences & Engineering

A*STAR currently oversees 14 research institutes and nine consortia & centers
located in Biopolis and Fusionopolis, and supports extramural research with the
universities, hospital research centers, and other local and international partners.

Briefing:
We received briefings from six subsidiaries of A*STAR:
DSI, IHPC, GIS, IME, SIMTECH and Exploit Technologies

Key Findings:
A*STAR strives to help Singapore develop into a world-class scientific research hub by building
up three types of capital: human, intellectual and industrial

March 1-8, 2010
www.a-star.edu.sg Singapore

iWOW Technology Pte Ltd
Inspiring the world of wireless. Translating your product vision into realities.
Lee Yao Chiang – Chief Executive Officer, IWOW Connections Pte Ltd
Key Findings:
IWOW Business Model
Established in 1999, iWOW Technology Pte Ltd has two wholly owned subsidiaries
iWOW Connections Pte Ltd – A global provider of wireless technologies in the M2M
market and mobile communications like GSM, GPRS, and 3G technologies.
iWOW Communications Pte Ltd – Providing the full value chain from R&D, engineering
design, testing, consulting, and marketing. They assist partners in developing products
and solutions for clients
Never first mover in technology, practice “fast follow” techniques
Cannot compete on salary with MNCs
Mix of fresh graduates and recruits from MNCs
iWOW’s Key Successes
August 2009, iWOW awarded Asia Pacific Emerging Industrial Wireless Company of the
Year 2009 by Frost & Sullivan
November 2007, iWOW Ranks 13th at Singapore’s Enterprise 50 Awards
August 2007 iWOW Named as "Red Herring 100 Asia" Award Winner for 2007
iWOW Partnership Approach
Continue to partner with corporation like Texas Instruments to fast follow the market
Partnered with Israel-based CartaSense, a developer and manufacturer of agricultural
wireless real time monitoring solutions
March 2, 2010
www.iwow.com.sg Singapore

Philips
Grow a diversified global business, deliver more products of value, simplify the
operating model.
Wong Lup Wai – Chief Executive Officer - Philips Electronics Singapore Pte., Ltd.
Loo Chian Yi – Vice President / General Manager Innovation Site – Singapore
Philips Consumer Lifestyle
Key Findings:
Philips Global
Established in 1851, 160,000 employees world-wide
Global footprint with presence in 104 countries, Global HQs in EU
Transformed from an electronics company to a Health and Well-being Company, ten years ago.
Business
Healthcare, Consumer Lifestyle, Lighting
Philips in Singapore
Strategic Operation set-up to help Philips do business in ASEAN, Japan, China, and India
Established in 1951, 2500 employees
4 main activities:
Philips Innovation campus
Regional HQs and Competence Center
Sales Organization
Industrial operations and support
Singapore Learning Center—First and largest dedicated facility for advanced medical equipment training

March 3, 2010
www.philips.com.sg Singapore

National University of Singapore
Accelerate Singapore’s transformation to a knowledge based economy by boosting
domestic R&D talent and attracting and keeping globally trained knowledge
resources.
Prof. Chang Chieh HANG – Director MOT Program, Director of engineering and
technology management, Government A*Star technology advisor
Key Findings:
Singapore as a gateway to the East
3% of GDP spend on R&D – $9b US.
IP protection and enforcement are top priorities and differentiate Singapore in the region.
Strong pro-industry government policy supporting small to medium enterprises (SMEs) as well as multi-national
corporations (MNCs) to create R&D labs in Singapore, e.g., Phillips, GE Water, Siemens
Sustaining Business Activities
Investment in human capital through heavily subsidized scholarships and importing key talent, i.e., sea turtles and
whales.
Integration with Exploit Technologies (A*Star) – R&D at NUS teaching industry.
Short list of high priority research areas, e.g., Infocomm, biotech, electronics, chemicals.
Strategies for the Future
European foresight process used to map future trends for the country.
Looking for disruptive “Good Enough” innovation in small dynamic organizations – Clayton Christensen.
Siemens SMART model – Simple, Maintenance friendly, Affordable, Reliable, Time to market
Purposeful R&D to create disruptive technologies – C.K. Prahalad books guiding strategy.
Position Singapore as a disruptive innovation hub by reverse innovating – remove advanced features to position
existing technologies in home and new markets.
Integrative design thinking for Bottom Up Pyramid (BOP) markets, i.e., keep designs simple and low cost for
greatest impact in burgeoning ASEAN markets as well as China and India.
March 4, 2010
www.nus.edu.sg Singapore

MOT 2010 IMTP Site Visits 27 Feb – 13 Mar2010
Singapore / Vietnam

2010 MS-MOT

International Residency Outbriefs
Ho Chi Minh City, Vietnam


Site Visits – Vietnam

• U.S. Interests • National Strategy for
– U.S. Consulate Technology
• Corporate Visits – Ministry of Science and
Technology
– Intel Microelectronics Lab
– Dong An Polytechnic
– MobiVi Corporation
School
– VinaGame
• National Strategy for
Business
– Dong An Industrial Park I
and II


Consulate General of the
United States
To promote bilateral relations by managing Economic, Political, and Public affairs.
Doug Sonnek; Senior Economics Officer
Key Findings:
Over 60% of the population is below the age of 30 and in 10 years that will be a
larger proportion
Ambassador has said currently it is “the best relationship ever, but issues remain.”
Vietnam is ever more important as shown in ASEAN membership, APEC hosting,
and 4 top level visits since 2005
Vietnam admires the Singapore model of economic growth with high level of
control
Vietnam is one of Obama’s 6 top countries focused on in Economic plan
A few billion dollars each year are spent on traveling out of the country for medical
treatment
Top goal is developing academic relationships with US schools and doubling
number of students exchanged
Challenges
Ensuring workers fair treatment and rights
Corruption remains a challenge
High cost of locally trained bookkeepers/ lawyers (tax)
Strong lobby efforts of both Veterans and Vietnamese immigrants impact policy on
Vietnam
March 9, 2010
hochiminh.usconsulate.gov Vietnam

Consulate General of the
United States
To promote the growth of Exports from the US in Vietnam
James W. Mayfield; Principal Commercial Officer
Key Findings:
The office will act as liaison and advocate for US companies looking to sell
into Vietnam – brokering meetings, help finding distributors, fostering
relationships, explaining etiquette, vouch for US company – minor fees apply
90% of time is spent on specific cases doing marketing and business development
Emerging urban consumer class, positive reform, high level of disposable income,
demand for infrastructure and technology are all opportunities in Vietnam
The goal is to double the US export trade in the next 5 years
Exports to Vietnam have grown from $1.6 billion to $16 billion in 10 years
Challenges
Avoidance of helping to export US jobs
Want to sell US materials to build factories but those factories may displace
US employees
Rapidly growing US export market, what are the tax implications for the
future?

March 9, 2010
hochiminh.usconsulate.gov Vietnam

Intel
Become the Global Leading Semiconductor Manufacturer
Rick Howarth; Site GM Intel VN
Key Findings:
Challenges
Hiring experienced candidates
Close family relationships hinders relocation and retention of skilled employees from outside Ho Chi Min
City (HCMC)
Finding a qualified local supply base
Skilled construction workers difficult to find
Intel Supports Local Education
Support 5 Local University with funding
Given them tools to improve practical application
6 week training of teachers in the U.S. (such as University of Arizona)
Sending Students to US University for 3rd & 4th yr
Intel understands that it will take ~10 years to build up the knowledge base
Intel guarantees transportation for employees living in Dist 1 and Dist 7.
Vetting process for selecting new locations
Intel requires no more than 40% of revenue from one country
Formal Process
Stability of Government, Education System, Infrastructure, Man Power, IP Protection, Labor Laws,
Environmental concerns, Supply Base
Saigon Hi-Tech Park
built water treatment plant for Intel
Intel built their own Substations
Incentives
~$1B USD / 5 yrs March 10, 2010
www.intel.com Vietnam

MobiVi
Providing a path for people that have no credit to purchase goods and services
directly from a bank account to a product supplier
Mr. Tan Trung Dung – CEO
Key Findings:
Providing a portal directly from banks to cell phones / utilities / other venders to
purchase goods and serviced
Early stage start-up; Launched first of 2010
Working with small shops to be a rep, not the individual people
Working with the government to set up a credit division to allow people to get credit
Long term goal to be a Visa or Master Card of Vietnam
Looking to partner with larger banks to get debit cards issued

March 11, 2010
www.mobivi.vn/ Vietnam

VinaGame
Develops and Operates Online-games in Vietnam using its self-built network of
Internet Cafes and Portals
Mr. Bryan Pelz Founder
Key Findings:
Lessons from an Entrepreneur
Learn how to drive
Go Fast
Southeast Asia doesn’t exist
Beware the Mekong Bagel
Games are different
First-movers forever
Key Findings for Vietnam
Highest Internet penetration of developing world (80%)
Market Need: Young and Bored
Difficult to Scale up
no partners to outsource with
Had to build everything

March 12, 2010
www.vinagame.com.vn Vietnam

Dong An II Industrial Park
To develop industrial parks with international standards and
perfect supporting services, creating a most favored
environment for domestic and overseas investors in industrial
area.
Mr. Bui Manh Lan – Chairman and CEO
Mr. Vu Trong Tai – General Director
Key Findings:
Only 10% of workforce has been through skilled training programs
Created Dong An Polytechnic – providing skilled labor for industrial park
Provides full services including customs and government relations
Strong connections with both groups to avoid unnecessary delays
Guarantee 8hr customs turnaround compared to weeks for other companies
Supply chain – source components for your assemblies, skilled employees
Dong An II will be more selective than Dong An I
Will refuse heavy polluters (dyes, lead, etc.)
Target less labor intensive industries

March 11, 2010
www.dongan-group.com.vn/kcndongan/kcndongan_list.php?category_id=3 Vietnam

Ministry of Science and
Technology
Governmental agency that performs the function of state management of science
and technology, covering: scientific and technological activities; development of
scientific and technological potential; intellectual property; standardization,
measurement and quality control; atomic energy, radiation and nuclear safety; and
state management of public services.
Mr. Do Van Loc – Director, Department of High Technology
Key Findings:
Transition: planned economy to market economy
Stable GDP growth (7-8% in ten years), large market (86 million), entering middle income status
(GDP per capita is approx. $1,000 USD)
National R&D centers: VAST and VAAS
19 key national laboratories: ICT, Bio, Material, etc
Two high-tech parks: Hoa Lac (north) and Saigon Hi-Tech Park
(south)
Funding S&T: Vietnam Science Fund (like NSF, $220M USD), National Innovation Fund,
Ministries & Local government budgets, and business self-funded
Challenges: Human resource gap, Education and Institutional research, infrastructure, IP mgmt
law & enforcement, FDI for research
S&T Strategy to 2020
Focus: Agriculture, Manuf., Services, IT, BioTech, Adv. Materials and
Automatic Devices
Loan support subsidizing interest of first 85% of loan if on project
priority list March 12, 2010
www.most.gov.vn Vietnam

Dong An Polytechnic
A new vocational model school in supporting and
supplying man power for Vietnam industry
Mr. Lan – Owner of Dong An IP I and II
Mr. Tai – General Manager
Key Findings:
Private Industry school owned by the Dong An industrial park.
2 year associate degree in CNC, welding, electronics, IT and accounting.
Plans for a 4 year and advanced degrees by 2020. Current 4 year program
includes 2 years at another institution
Plan to go into ME, EE, CS
Focus on Learning by Doing, Working with industry needs
Resources: dormitory, $7M (USD) for lab equipment, Wireless, Library, Data
Center. More funding here than in the public universities
Internship/Apprenticeship can lead to higher paying work immediately after
completion
Low cost (relative) for tuition. $200 USD/year
Still under the auspices of the Ministry of Education
200 Students currently enrolled

March 11, 2010
www.dongan.edu.vn Vietnam

Site Visits – Singapore

• U.S. Interests • National Strategy for Business
– American Chamber of Commerce – Exploit Technologies
– Office of Naval Research Global • National Strategy for Technology
• Corporate Visits – SIMTech
– Boeing – Genomic Institute of Singapore
– GlaxoSmithKline – Data Storage Institute
– Goodrich – Institute of High Performance
– Tiger Brewery Computing
– Institute of Microelectronics

• Sidebar Visits
– Medtronic
– Rosemount


American Chamber of Commerce
To promote the interests of Chamber members by providing advocacy, business
information and networking
Laura Deal – Executive Director
Anne Marie Brooks – Government Relations
Melissa Petros – Industry and Issues Manager
Key Findings:
Top issues of members
Low-cost labor availability – average income = ~$35k USD
Housing and office lease costs – similar to New York City
Future growth initiatives in Singapore
Tourism: $4.5B investment in resorts and casinos
Trade agreements and partnerships for standardization
High-tech/innovation development
R&D spend was 2.61% of GDP in 2006 compared to 2.68% in USA
Transportation and logistics
United States taxing foreign income which is not conducive to US citizens working
abroad.
American Chamber of Commerce is a great resource for new businesses wanting
to move to Singapore
March 1, 2010
www.amcham.org.sg Singapore

GlaxoSmithKline (GSK)
Grow a diversified global business, deliver more products of value, simplify the
operating model.
Ms. Elizabeth Hernandez – Director, Government and Public Affairs, Asia Pacific
Key Findings:
GSK Celebrates 50th Anniversary in Singapore
$1.5 billion investment, 6100 employees in Asia Pacific, 4th largest Pharmaceutical Company
R&D team manages 109 clinical research studies. Research focused on HIV/AIDS, Malaria, TB
Other areas include Vaccines, Antibiotics.
Key Healthcare challenges in SE Asia
20,000 people each day are affected to HIV/AIDS, TB and Malaria
2 million children die from vaccine preventable diseases
Infant and maternal mortality is high
Goal Set by GSK to reduce deaths by 90% by 2015
Key Factors Contributing to the challenge
Diversity and complexity of developing Asia – Culture, ethnic, linguistic diversity, marked income inequalities.
Weak Health Infrastructure – SE Asia has the lowest density of hospital beds
Affordability to Patient – Most spending is Out Of Pocket (OOP)
Per capita varies from $650 in Cambodia to $35,000 in Australia
Pharma Industry’s R&D based business model – High Risk Investment
GSK’s Approach
Pricing to reflect Country’s health & Income distribution
Fostering R&D for diseases
Investment in Communities
Collaboration with other industry giants
Search for new models in health systems

March 2, 2010
www.gsk.com/worldwide/sg.htm Singapore

Boeing
To provide support to the ASEAN region (strategic location)
Raymond Francis – Communications
Ralph “Skip” Boyce – President Southeast Asia – Former Ambassador to Thailand
Key Findings:
Singapore is the largest ASEAN customer than all of others combined
Singaporean stimulus saved Boeing-Asia during economic downturn
Money saved for a rainy day
No Singaporean was going to lose their job
ASEAN is a diverse region. Challenges include transparency, corruption
(bribes), and overlap of defense and commercial (WTO).
787 Released this year (pending surprise).
850 orders on hand
Point to Point will win versus A380 Hub to Hub.
Singapore Airlines and the MRO are key markets for Boeing
Business: 45% Defense & 55% Commercial ; 3000 planes on backlog.
Vietnam is adapting to Singaporean styles in the airplane market (1st
Class & Business)
March 2, 2010
www.boeing.com Singapore

Data Storage Institute
To establish Singapore as an Research & Development center of
excellence in data storage technologies.
Dr. Chang Kuan Teck
Key Findings:
DSI was established in 1996 and currently operates with 5 research divisions :
Spintronics, Media and Interface
Mechatronics and Recording Channel
Optical Materials and Systems
Network Storage Technology
Integrative Science and Engineering
DSI’s goal is to stay in the forefront of data storage research with strong
technology capability; and to provide technical expertise and trained talents
to MNCs and local firms.
DSI’s success is to attract 2x match of industry investment in R&D over a*
investment
DSI’s new focus is in data center related technologies: data management, power
consumption reduction, etc.

March 3, 2010
www.dsi.a-star.edu.sg Singapore

International Institute of High
Performance Computing
IHPC promotes and spearheads scientific advances and technological innovations
through computational modeling, simulation and visualization methodologies and
tools.
Dr. Michael Sullivan - Assistant Program Manager
Key Findings:
PEOPLE
140 Researchers almost all PhDs
CULTURE
Diverse Multinational Teams
Diverse background of researchers – Chemists, Physicists
Virtual Teams used for problem solving
ISSUES
Big Gap in Hi-Tech in the region
IP Sharing still an issues with MNCs
Value Proposition to Partners
Strong Competency in fundamental sciences
Diverse multidisciplinary approach to problem solving
Collaboration Models
Research Collaboration
Local Enterprise Collaboration
MNC Collaboration
Public Sector Collaboration
A* Internal Collaboration
Inter Research Institute Collaboration
March 4, 2010
www.ihpc.a-star.edu.sg Singapore

Genome Institute of Singapore
Aspire to use genomics to improve public health and prosperity
through the use of technology, genetics and biology. Move towards
a goal of individualized medicine.
Lawrence Stanton, Ph.D.
Key Findings:
Multidisciplinary organization – genomics, cell biology, pharmacology, human genetics, composition biology
Government recruits researchers from around the world using incentives
Aren’t required to teach
Allotted significant amounts of money to conduct research
Collaborative mindset
Collaborative projects with Astar e.g. genome sequencing at the super computing institute
Know what others are doing
Engaged in ASEAN for both business and science
Two small companies currently being spun out of GIS
Money for research is more widely available through government funding
Less government regulations; embryonic stem cell research is prevalent
Labs are set-up very similar to labs in the U.S. and particularly the U of MN
The labs are set and available for researchers; they just need to come in and do the research
Challenges
What distinguishes them from what Universities can do
How can they do something different to distinguish and value their findings
Their research is not commercially minded; failure is frowned upon; bridging the gap between R&D and industry is
difficult
Too academic
Information management is a bottleneck; need expertise to perform image and sequence analysis

March 5, 2010
www.gis.a-star.edu.sg/internet/site/ Singapore

Institute of MicroElectronics
To add value to Singapore's semiconductor industry by:
Developing strategic competencies, innovative technologies and intellectual
property
Enabling enterprises to be technologically competitive
Cultivating a technology talent pool to inject new knowledge to
the industry
Dr. Dim-Lee Kwong – Executive Director
Dr. Choi Pheng Soo – Research Manager
Key Findings:
National semiconductor research for Singapore
145 Researchers – 65 PhD students
Funded through industry and A*STAR and has close ties with EDB
Utilize International partners/ work with Universities / Attract MNCs
View themselves as a solution provider – Moving up market
More than Moore Initiative – Platformcentric system integration
IC Design, Prototype foundry capability, Assembly and Test
Create new markets for existing semiconductor infrastructure
Technology Areas
12” Wafer-fab facility dedicated to research
Nanowire
Photonics – Optical interconnects
Silicon based cardiac biomarker detection, Point of Care Diagnostics
MEMS based medical sensors, low power consumption, wireless interface
Measure results through focus on Industry $s and number of publications March 5, 2010
www.ime.a-star.edu.sg/index.html Singapore

Singapore Institute of
Manufacturing Technology
Economic impacts through ‘Application’ of Research & Development. Economic
considerations are a strong input in determining the focus areas for R&D. SIMTech
currently has a 50/50 split between developing competencies (human capital) and
meeting industry needs. Pragmatic research based on economic returns.
Shwu Lan Ngoh
Loke Chong Lee
Key Findings:
Goal to maintain > 20% of GDP from Manufacturing
Original focus was on meeting the human capital needs of MNCs. Dependent on MNCs to
transfer knowledge and expertise as needed.
SIMTech is the only A*Star unit located at NTU not at Biopolis or Fusionopolis
1991 start of money for R&D
2nd biggest institute in A*Star
370 people
120 Ph.Ds
Underlying theme of manufacturing
Focused on 5 – 10 year horizon
Inter-disciplinary approach
Green manufacturing and sustainability
Current focus is on growing SME’s into large local companies with revenue greater than S $100
million.
No DFM only striving for efficiency with green manufacturing focus.
Center of Innovation March 5, 2010
www.simtech.a-star.edu.sg Singapore

Office Naval Research Global
ONRG Singapore seeks opportunities to promote science and technology
collaboration of mutual benefit between the United States and researchers all
around Asia and SE Asia.
Jerome Dunn, Assoc. Director
Key Findings:
Mr. Dunn coordinates basic research for the benefit of the US government
One object of the ONR is to prevent “technology surprise”
The ONR collaborates to fund research in Asia including A-STAR Singapore
Mr. Dunn outlined projects including rotating detonation engines, graphene, new
forms of body armor, free electron lasers, and stem cell tissue matrices
ONR matches research funds research on the order of $30-200k with the intent of
the researcher to openly publish the results

March 8, 2010
www.onr.navy.mil/en/Science-Technology/ONR-Global/ Singapore

Goodrich
Goodrich Corporation, a Fortune 500 company, is a leading global supplier of
systems and services to the aerospace and defense industry.
Andrew Yuan, Sales Director, Goodrich Aerostructures, Asia Service Center
Wee Beng Koh, Regional Director – Business Development, Goodrich Sensors &
Integrated Systems
Key Findings:
Location is strategic --> Singapore is central to Asia operations
Goodrich is the largest MRO (maintenance, repair, overhaul) facility in Singapore
MNC with seamless integration across organization
Formed R&D Center in collaboration with US Aerostructures R&D resulting in 75% tax
reduction
Over 710 employees in a Multi – Cultural Campus Environment 7-Story, 30-year lease,
Opportunities 550,000 sq ft
Growing Aerospace market in Asia
Singapore investing in Aerospace
Challenges
Skilled Labor (aerospace)
Increasing labor costs
Doing business in ASEAN faces unique challenges
Corruption in some areas
Many different cultures
March 3, 2010
www.goodrich.com Singapore

Tiger Brewery
To be the leading brewer in the Asia-Pacific Region
Key Findings:
Established in 1931
Beer consumption growth in Asia Pacific region is at least twice the
consumption growth rates of the European and American beer markets.
Produces Tiger, Heineken, Barons, Anchor, Guinness, ABC, and Kilkenny
Production:
130 million liters/year (50% Singapore, 50% Overseas)
40000 cans/hour
18000 large bottles/hour , 24000 small bottles/hour
300 kegs/hour
Excellent Social Networking Event
Great experience for learning from real Singaporeans
Stella, Lilly, Judy, Janelle, Mike
Excellent 2010 MOT team building to build lasting unforgettable
relationships

March 4, 2010
www.tigerbeer.com Singapore

Exploit Technologies
To support A*STAR in transforming the economy through commercializing R&D
(marketing and commercialization)
Ms. Wei Peng Seeto, VP for Corporate Marketing and Communication
Key Findings:
Singapore’s national technology transfer office (TTO) for Agency for Technology, Science, and Research
(A*STAR)
Moving outcomes of 2000 researchers into the marketplace
Works to connect researchers, industry, government, and investors
Licensing agreements (Royalties), Start-up Companies (Equity), Business Formation Services (Incubation,
Consulting)
Formation of Investor(Angel Investment Management)/ Entrepreneurial Communities
Gap Fund Capabilities
Major Takeaway
On paper the system is ideally resourced in terms of the US comparison
In reality, innovation, especially the creation of new industry through start-ups takes time. It’s a capability
that cannot be bought with resources
Singapore research functions seem to be set up as a natural extension to the MNCs R&D aspirations
and near term product development. This may slant research important to short-term and applied, vs.
open and breakthrough. Also, much of the commercialization value to A*STAR may be lost in early
agreements.
Outcomes/Implications
250 Disclosures a year (approximately same as UMN alone)
Singapore business environment is set up ideally for licensing, and short term industrial innovation.
Typically adopt a non-exclusive licensing model (1/3rd revenue sharing)

March 4, 2010
www.exploit-tech.com Singapore

Site Visits – Vietnam

• U.S. Interests • National Strategy for Technology
– Office of Naval Research Global – Ho Chi Minh City University of
• Corporate Visits Technology
– QSIC – Laboratory of Nanotechnology
– Norcal • Sidebar Visits
– Fab-9 – Toro
– Sam Son
– Vietnam Semiconductor
Manufacturing Corp.
– Green Power Technology


Quality Systems Integrated
Corporation
We are committed to total customer satisfaction while continuing to develop unique
solutions for the needs of the electronics industry.
Mr. Kiem Le, CEO
Kelly McNulty, VP Global Sales and Marketing
Key Findings:
Global High Tech Electronics Manufacturing Service
Facilities in US (San Diego) and Vietnam
Primary driver to move to Vietnam – Cost
Facility under construction
Other reasons to move to Vietnam
Easy Migration
Good Business Environment
Local Program Management
Flexibility and Responsiveness
Strong Global Customer Base
Strong Supplier Relation
Distribution March 10, 2010
www.qsic.com Vietnam

Samson
Develops and Operates Online-games in Vietnam using its self-built network of
Internet Cafes and Portals
Nguyen Duc Anh Quan, Director of Engineering, Samson
Key Findings:
Products Developed
Mailbox replacement
Ethernet/Infrared bridge
Mobile2Mobile file sharing
iChat2Meet
GymDJ
Have not yet productized anything—eagerly looking for partnerships.
Key Findings for Vietnam
Startup in U.S., located engineering in Vietnam
Vietnam has speed of adoption, execution, and cost of prototyping
Vietnam lacks:
Experienced engineers
Raw engineering talent
Low teamwork
Communication Skills
March 12, 2010
samsonvn.net Vietnam

Office of Naval Research
Global
The Office of Naval Research (ONR) coordinates, executes, and promotes the
science and technology programs of the United States Navy and Marine Corps.
Shawn A. Thorne, Ph.D. – Associate Director, Functional Materials
Key Findings:
For every $1 invested in Vietnam or China it would take $4 in the US to accomplish
the same
A big part of their program is sponsoring conferences and network building
Why invest in Vietnam? Low inertia of legacy technology, inexpensive human
resources, desire for leap technology, young population, China could become the
next bio/nano hub (need a contingency)
The goal is to use software to shorten the development cycle and cost through
modeling
The venture capitalist goes where you can mine brains, ideas are global
Challenges
Lack of higher degree students, entrepreneurial spirit,
Limited connectivity to world, cannot innovate beyond cutting edge if you don’t
know what the edge is currently
Cultural and political sensitivities

March 12, 2010
www.onr.navy.mil/Science-Technology/ONR-Global.aspx Vietnam

HealthCare Industry
Opportunities for Minnesota-Singapore Collaboration

Dave Johnson, Jeff Stan, Jeevan Prasannakumar,
Jon Gamble, Monica Gupta

IMTP Singapore Visit
March 01 – 08 2010


Healthcare Organizations Visited
Singapore
o Bio-technology
o Medical Devices
o Healthcare IT
o Pharmaceuticals
o Medical Electronics
o Research Universities


Agenda
• Healthcare at a Glance
• Healthcare System
• Healthcare Initiative
• Healthcare Trends
• SWOT
• US Presence in Singapore
• Converging Interests
• Recommendations
• Minnesota-Singapore Collaboration


Healthcare at a Glance in
Singapore
• 253 clinical trial certificates approved in 2007
• 4-6 weeks for clinical trial certificate review/approval;
applications are made in parallel to regulatory body and
institutional review board.
• Therapeutic areas include oncology, clinical
pharmacology, cardiology, neurology, gastroenterology,
hepatology, urology, infectious disease, immunology and
endocrinology
• 181 product licenses issued in 2008 (including 19 new
drugs)
• Multi-ethnic population:
77% Chinese, 14% Malay and 8% Indian
Source: Biomedical Science brochure 2009 from EDB Singapore


Singapore Healthcare System



Singapore’s Integrated Initiative
Singapore government is committed to develop the biomedical sciences
sector, and adopts an integrated approach across key agencies



HealthCare Trends in Singapore
• WHO has ranked Singapore’s healthcare system
as the best in Asia and sixth best in the world.
• Central government allocates 1.3% of GDP to
health.
• Internationally accredited medical facilities.
• Medical tourist destination.
• Lower birth rate, aging population.
• Medisave, Medishield and Medifund shared
responsibility for financing.
• Rapidly advancing medical technology.
• Rising public expectations for health care.
• Medisave, compulsory medical savings plan at $30
billion (2005)
• Gradual shift from government financing to private
sector.
• Increasing patient satisfaction 85%
• Government investing billions to attract foreign
pharmaceutical and biotechnology companies to
Singapore.


Singapore Strengths &
Weaknesses
• Strengths
– Regulatory environment – pro-business
– Technology Fast Follower – quickly adopt best practices
– Modern Infrastructure
– Government policies
• IP Protection
• Medisave, Medishield and Medifund (3M system)
• Government funding for medical technology

• Weaknesses
– 3M formula not designed to account for long-
term elderly care
– Focus on how to pay does not promote wise
choices
– No incentive for health care providers to
contain costs
– Lack of culture for rigorous and transparent
evaluation

Singapore Opportunities & Threats
• Opportunities
– Health care sector economic growth
– Eldercare and Elderfund to address aging population
– Singapore positioned to become premier medical hub in the region
(Singapore Medicine initiative)
– Singapore Medicine is a multi-agency effort led by the Singapore
Economic Development Board (EDB), International Enterprise (IE)
Singapore and Singapore Tourism Board (STB). Singapore Medicine
will focus on:
• developing new capabilities in the healthcare sector
• helping Singapore healthcare businesses expand globally
• promoting Singapore’s integrated healthcare services overseas
• attracting leading medical and research institutions to set up in
Singapore
• Threats
– Cost containment of healthcare – new medicines create mounting
cost pressures
– As economy matures GDP growth will slow
– Aging population 14% in 2010 increasing to 25% by 2030
– Emerging competition from other regional economies – India, China
– Growing concern that healthcare industry is plagued with
unnecessary and inappropriate care

US Presence in Singapore



Converging Interests
Individualized Care
Personalized Point of
Care Diagnostics

Proactive

Personalized Medicine
Cheap Expensive

Health Care Costs

Singapore
Healthcare US
System Healthcare
System
Reactive
Mass Customization


Recommendation
Recommendation Who What How
Explore collaboration in R&D Universities, Government, Strategic technology Government grants and
Private organizations development private funding

Accelerate drug discovery. Pharmaceutical Joint Research with Exchange programs,
Vaccines and drugs to cure companies in MOU funding and technology
tropical diseases collaboration in research transfer
facilities /Universities
Research projects for Stem Universities, Government, Joint Research and Government grants and
cell research to find cure for Private institutes with knowledge exchange funding from private
heart diseases Research organizations organizations
Explore manufacturing Medical device Set-up facilities and Invest and think global
opportunities manufacturers, Surgery distribution centers to
tools, etc market to Asia-Pacific
Explore marketing Medical device Sell latest products to Recognize Singapore as
opportunities manufacturers exploit prevalent the regional hub for
medical tourism medical tourism
Invest in healthcare Minnesota companies and Utilize the power of Develop a communication
Information management local hospitals and clinics software to manage system for sharing
data information that would
help diagnosis
Collaborate to Commercialize Minnesota and Singapore Bring to market Home grow to promote
Technology research institutes innovative therapies entrepreneurship


Minnesota-Singapore Collaboration
Company Leading Opportunity
Medical device companies such as Medical devices treating several •Create clinical study partnerships
Medtronic, St Jude, and Boston disease conditions •Investigate advanced biotechnology
Scientific options
•Investigate Point of Care Diagnostics
aimed at early detection of disease
states
LSS Data Systems Healthcare information technologies •Partnership with hospitals for
and Electronic Health Records (EHR) medical record retention – point of
entry into Asia

Vital Images Imaging of heart and other organs Enter the promising healthcare market

SurModics Inc Drug delivery, Surface modification Partnerships with other companies
coating technologies and components selling in Singapore
for clinical markets
Mayo Clinic Comprehensive medical diagnosis •Clinical study partnership with key
and treatment institutes for disease treatment
•Collaborate with biomedical research
universities to aid public health
•Collaborate with local companies in
finding anti-cancer drugs


Opportunities for the
Medical Device Industry
Shelton Peeples
Samuel Will
Jeremy Todd
Sam Ye
Michael Fletcher
Jesse Haakenson


Agenda
• Opportunity Statement
• Conclusion
• Industry Analysis
– Overview
– Detail
– SWOT
• Recommendations
– Short‐ and Long‐term Moves


Opportunity Statement
• What opportunities are available to us in both Vietnam and
Singapore?


Conclusion

• Significant marketing and innovation
opportunities exist in Singapore and Vietnam
• Singapore holds the most potential to become
a viable disruptor in medical technology
– To exploit that threat we need to move in early
– Vietnam could benefit from such a disruption


Strong and
Strong and
Access to Talent and
Access to Talent and Reliable Supplier
Reliable Supplier
Ideas
Ideas Base
Base

Connectivity and
Connectivity and
Market Access
Market Access

Strong Demand
Strong Demand Competitive Tax
Competitive Tax
for Medtech
for Medtech Environment
Environment © 2010 No part of this presentation may be reproduced
Copyright

Industry Analysis &
Recommendations


Industry Analysis ‐ Overview
2008 Figures Minnesota Singapore Vietnam
GDP (US$ Billions) 259 181.9 90.7
Population (millions) 5.3 4.84 86.21

R&D (% of GDP) 7,800 (3%) 5,500 55

GNI per capita (US$) $42,772 $34,760 $2,700

Source: http://web.worldbank.org


Industry Analysis ‐ SWOT
Minnesota Singapore Vietnam
Strengths •Talent Base • Strong supplier base •Favorable Tax
•Standard of living •Access to talent and ideas Environment
•Infrastructure •Market Access •Low Cost Labor
•University access •Favorable Tax •Technology Park Access
•Strong supplier base Environment •Large consumer market
•Access to talent and •Applied research base
ideas •Infrastructure
•Access to start ups •Low corruption
•Education
•IP Protection
Weakness •High cost labor •R&D capability unproven •Low talent availability
•High taxes •Expensive real estate •Corruption
•High cost •Education
•Weak IP protection


Industry Analysis ‐ SWOT
Singapore Vietnam
Opportunities •Regional Trade Benefit •Regional Trade Benefit
•R&D Tax Incentive •Large Emerging Consumer Market
•Efficient Clinical Trial •Low cost labor – mfg

Threats •Could become competitor •Vietnam
•Potential disruptive technology •Counterfeit
•International Competition – First
Mover


Recommendations
What Who How Why When
Setup Regional HQ STJ, AMS, GB, Contact EDB Ask MDT Immediately
in SG Coloplast
Expand sales and MN medical Contact US Close to market Immediately
marketing in industry Chambers of
Vietnam Commerce
Setup mfg and R&D MN medical Collaborate Local Talent, 1 to 3 years
in Singapore industry with EDB and Tax Break, SE
research base Asia Proximity
Start disruptive MN medical Set up local GE model 3 to 5 years
product line in industry business Consumer base
Vietnam—low cost division, with is large, but can
and good enough PD, mfg, and afford only low
sales price tag


Entrepreneurship in
Singapore and Minnesota
Technological Leadership Institute

Robert Krukoski – Catherine Slattery – Andy Bronczyk
Joshua Sheppard – Brad Weber – Jon Grzeskowiak


Startup Opportunity


Cost of Living & Education


Office Space


Government Taxes & Incentives


Raw Materials Cost


Experienced Educated Labor Cost


Business Startup Summary
• Step 1 – Be in the right business
– R&D – systematic, investigative, experimental

NANO



• Step 2 – Get your business running in US first

• Step 3 – Contact EDB or SPRING

• Step 4 – Get subsidy or tax agreements


http://www.edb.gov.sg/etc/medialib/downloads/investors.Par.17038.File.dat/Other%20research%20and%20development%20schemes.pdf

Agenda
• Regional Overview
• Renewable Energy Demand
• What Do They (SE Asia) Have?
• What Do We (Minnesota) Have?
• Partnership Opportunities

Regional Overview
Singapore Vietnam
• Demographics • Demographics
– Population ~5 Million – Population ~88.5 Million
– Median age 39 – Median age 27.4
– GDP $91.76 Billion
– GDP $163 Billion
– 28% Urban
– 100% Urban
– $2900 per capita GDP
– $50,300 per capita GDP
• Well‐Managed Infrastructure • Fragile Electrical Grid
• No Natural Resources • Oil & Gas Resources
• Electricity Use: 38 B kWh • Electricity Use: 74.5 B kWh
– Per Capita: 846 kWh
– Per Capita: 7600 kWh

Renewable Energy Demand
• Services
• Efficiency
• Security
• External Threats
• Public Safety
• Stability
• Reliable and Available
• Increased capacity
• Self‐Sufficiency
• Energy Independence

Renewable Energy Demand
Singapore Vietnam
Services High Demand Low Demand
Energy demand increasing faster than
capacity. Efficiency products and services,
Efficient transmission, and Carbon trading

Security Low Demand Low Demand
Small gains in products to support High‐ High need but low priority.
tech industry

Stability Medium Demand Medium‐High Demand
Increased capacity for high tech and Storage Transmission, Infrastructure, New
manufacturing industries Generation, Stable Grid

Self‐Sufficiency High High
Services and products to reduce Large and Small generation; small off‐grid for
dependency on neighbors. Storage! rural. Renewables provide independence and
flexibility

University of Minnesota MOT Graduate Program

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