1. WordPress SEO &
Optimisation Strategies
A4UExpo London, October 2008

2. Joost deValk

3. Open Source
Apple
WordPress SEO
Geek
Theology
IBMS
BloggerSpeaker
Marketeer
Online marketeer

4. http://yoast.com

5. http://orangevalley.nl

6. Today’s agenda
1 WordPress & SEO
2 Promoting Your Blog
3 Getting more subscribers
4 Conversation Optimization
And maybe, some bonus tips.

7. WordPress & SEO

8. Essential Plugins

9. HeadSpace2
http://urbangiraffe.com/plugins/headspace2/
- Titles
- Meta Keywords and Descriptions
- More Tags
- And SO much more.

10. Template tip #1
Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.

11. Redirection
http://urbangiraffe.com/plugins/redirection/
Use it for all your redirection needs.

12. YARPP
http://mitcho.com/code/yarpp/
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content, etc.

13. SEO Friendly Images
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Auto-magically optimise alt and title tags.

14. Clean Slugs
Sign up for my mailing list and get it!
Auto-magically optimise your post slugs.

15. RSS Footer
http://yoast.com/wordpress/rss-footer/
Take advantage of those scrapers!

16. Structure for SEO

17. Template tip #2
Your blog title and subtitle should only be <h1> and <h2> on
your front page! Everywhere else, and <h4> and <h5> is
good enough.
To do that, do something like this in your header.php:
<?php if (is_home()) { ?>
<h1>Yoast</h1>
<?php } else { ?>
<h4><a href="/">Yoast</a></h4>
<?php } ?>

18. Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>

19. Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Roy Huiskes - Internal Linking
16.30 - Platinum 7

20. http://yoast.com/wordpress/robots-meta/
Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.

21. http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html
or http://wordpress.org/extend/plugins/wp-page-numbers/
Pagination
Because a search engine can’t skip pages.

22. More info on WP SEO?
http://yoast.com/articles/wordpress-seo/

23. Promoting your blog

24. Because just praying won’t work

25. So Join In The Conversation

26. Go where your readers go.

27. If you bait...

28. Use the good stuff.

29. Do Guest Posts.

30. Competing is more important than....

31. So now you’ve got visitors

32. Let’s turn them into fans

33. Your Subscribe Button
Can’t be BIG enough.

34. Offer e-mail too

35. Remind people. After each post.

36. Pick easy scores:
- comment redirect
(http://yoast.com/wordpress/comment-redirect/)
- comment relish

37. Now we’ve got a conversation

38. Let’s keep it going!

39. Here’s 10 steps
to improve the conversation on your blog

40. Step 1:
Ask for comments.

41. Step 2: Thank people for commenting.

42. Step 3: get to know your readers.

43. Step 4: answer all questions,
and respond to all feedback.

44. Step 5: Reward good remarks.

45. Step 6: keep people involved.

46. Step 7: don’t distract them.
Separate track- and pingbacks from comments:
http://yoast.com/wordpress-theming-pushing-trackbacks-down/

47. Step 8:
Fight spam, always.

48. Step 9: Keep It Stupid Simple (to comment)

49. Step 10:
Measure, improve, and repeat
Use Blog Metrics:
http://yoast.com/wordpress/blog-metrics/
Google Alerts
Twitter Ego Searches

50. Are you a good Housekeeper?
http://yoast.com/serious-blogging-questions/

51. 3 bonus tips!

52. Prevent fruitless searching
Improve the WordPress search experience:
http://yoast.com/wordpress-search/

53. Aim for speed
Optimize your template:
http://yoast.com/speed-up-and-clean-up-your-wordpress/

54. check themes before installing
http://yoast.com/perfect-wordpress-theme/

55. Joost de Valk
joost@yoast.com
http://yoast.com
http://www.orangevalley.nl
http://twitter.com/jdevalk
Sign up to my WP mailing list!
http://yoast.com/mailing-list/