2. Coming Up
¡ Why You’re Here
¡ Why I’m Here
¡ Build Your Brand
¡ What Stories To Tell
¡ Be a Nerd, Find Your Sherpas
¡ Foster the Buzz
¡ Friendly Words of Advice
¡ On the Horizon
www.RedSkyPR.com | @jessflynn
3. I really like stories
Journalist | PR Pro | Entrepreneur
www.RedSkyPR.com | @jessflynn
4. Social Media is
Great for Introverts
¡ It’s about listening – first, foremost & most
importantly
¡ It rewards those who provide value
¡ It’s a comfortable environment for the awkward
¡ It allows your intellect, your passion, your dreams
and your voice to be shared
www.RedSkyPR.com | @jessflynn
9. Must Haves
¡ A Smartphone
¡ A Website
¡ A Blog
¡ A Personal LinkedIn Profile
¡ An Understanding of Twitter
www.RedSkyPR.com | @jessflynn
10. Good To Haves
¡ Personal Twitter Feed
¡ Personal Facebook Page
¡ Company LinkedIn Profile
¡ Company Facebook Page
¡ YouTube or Vimeo Channel / Flickr or Picasa
¡ Google Places / Google Profile
¡ Foursquare/Yelp Listing
www.RedSkyPR.com | @jessflynn
12. Know Your Audience
Age
Who Gender
Profession
What Common ground
Geography
Where Sub-community
Consumer
Why Awareness/reach
http://www.verysmallarray.com/?m=200405
16. What Stories to Tell?
• Your vision
• The problem you’re solving
• The problems you face
• The journey to beta
• The feedback you need
• The team supporting you
• The industry you’re targeting
• How you think, & why you think it
• Every day, how you are denting
the universe
www.RedSkyPR.com | @jessflynn
17. How the Sausage is Made
What to tell them about
www.RedSkyPR.com | @jessflynn
18. Trends In Your Industry
What to tell them about
www.RedSkyPR.com | @jessflynn
19. Knowledge You Are Gaining
What to tell them about
www.RedSkyPR.com | @jessflynn
20. Thoughts From Your Sherpas
What to tell them about
www.RedSkyPR.com | @jessflynn
21.
22. Be A Nerd,
Find the Nuggets
• Search.twitter.com
• Socialmention.com
• LinkedIn Group Search
• Muckrack.com
• SmartBrief.com
• StumbleUpon
• Free industry e-newsletters
• Follow the links
www.RedSkyPR.com | @jessflynn
29. It’s A Wide Wild World
¡ All
communica+on
is
fair
game
-‐
email
content,
comments,
message
boards,
posted
photos
¡ No
current
rules
or
guidelines
for
bloggers.*
They
are
under
no
professional
obliga+on
to
get
your
take
on
their
post
¡ The
news
cycle
is
immediate.
Informa+on
is
shared
and
spread
ʻ‘at
the
speed
of
thumbsʼ’
www.RedSkyPR.com | @jessflynn
30. Disclosure:
Them (& You)
- Standard language for all
blogger interactions
- Track posts
- Consistency in disclosure with
personal / agency blog posts
31. Disclosure & Transparency
¡ Don’t hide, don’t be
anonymous
¡ Be up front and honest to
be relevant and credible
¡ Your role, your
relationship, your ties,
your motivation
(cause we all have one)
Source: Penn-
Olson.com
32. Bottom Line
"Today, there's nowhere to
run and nowhere to
hide…The moment you
hide something, you will
end up being exposed
and picked apart."
Social Media: Compliance in the Real & Virtual World
Source: Paul Rand, Ketchum PR
34. Respect
It goes should go both ways
(and ANYTHING you write/post/share/tweet is fair game)
Source: Annanonamous
35. Bottom Line
Use your best judgment.
It’s never in your best
interest to say anything
inflammatory within social
media.
Social Media: Compliance in the Real & Virtual World
36. Rules of the Playground
You set ‘em
You follow ‘em
37. What’s Next
New Google Search
SEO Irrelevance?
Curation is King
Massive Mobile Shift
Multi-media Surge
www.RedSkyPR.com | @jessflynn
