7. Read more on Pew:
http://www.pewinternet.org/Reports/2011/Location/Report/Smartphones.
aspx
8. Now
• geo-fenced, geo-targeted
mobile couponing, discounts
and promotions have arrived.
• Shopkick, Foursquare,
Gowalla, MyTown, Brightkite,
Whrrl, Loopt, WeReward,
TopGuest, Hot Potato,
SCVNGR, AroundMe, Poynt,
Geodelic
9. • location-based mobile marketing platform
• enables retailers to send text messages to consumers
when they are in specific “geo-fenced” locations
• Customers opt-in to a retailer‟s mobile alerting system
and as soon as they are within the vicinity of the retail
store, the store sends a location-triggered message to
the customer advertising new promotions, products or
discounts.
via PSFK: http://www.psfk.com/2010/08/shopalerts-location-based-mobile-
17. Discover Financial
Services
expanding its efforts to tie its credit card rewards
to social media, by allowing gamers to redeem
their points for gift cards and online credits.
“The deal will allow Discover customers to convert $25 worth of
cash-back rewards points into a $50 Zynga gift card. New
customers that apply for a Discover More card will receive a gift
card worth $100 in Zynga points after their first purchase.
As a part of the deal, Discover‟s brand will show up within Farmville
games, as characters use Discover cards or visit a Discover farm.
The game is primarily played on Facebook.com, but can also be
accessed through Microsoft Corp.‟s MSN games website.”
http://www.americanbanker.com/issues/176_232/discover-zynga-facebook-farmville-1044507-1
18. • Create stories
using social media
(twitter, facebook,
flickr, google
search etc)
• Curate the best
photos, videos,
tweets and more!
25. Open ::
GetGlue
“One of the key trends of 2011 has
been so-called second screen
apps - mobile apps that make
watching television a less passive
activity. GetGlue, a self-described
"social network for entertainment,"
is tapping into this growing market.
It enables you to "check-in" to
watching TV shows and movies
(you can also check-in to a great
range of other activities, such as
reading a book or viewing a web
page).”
Via ReadWriteWeb
26. Take a few minutes
to explore GetGlue and login (if you want) and tell us what
you‟re watching/reading/listening to!
28. Open
“The dreams of sci-fi writers and movie makers
are explored here--playing out on a street corner
near you will be "a cinematic view of the real
world overlaid with digital information" that will
adorn your world in the next decade.” ~Nicole Tindall,
Institute for the Future
Quote from Michael Liebhold
29. Open :: Augmented Reality,
Health & Privacy
Modify our environments to help maintain our
health
Some features include:
Embedding sensors in carpets that alert
authorities if one falls
Mirrors that forecast what we‟ll look like in 1 yr,
5yrs etc
Fridge/freezer that doesn‟t open because you
already ate
Image from Institute for the Future
30. You get home from work and go to wash your face
in the bathroom. You take a look in the mirror and
you see your face, only it's not your face. Not
exactly. Instead, it's what your face would look like
in a year if you keep up your current exercise and
eating habits. Next to the pudgy but recognizable
you in the mirror, there is text that reads, "eat
lighter tonight."
You go to your combination fridge/freezer and open
it up. You see a selection of healthy foods and
nothing else. That's not because it's all you have in
there, it's because you're wearing augmented
reality glasses that don't allow you to see the
frozen pizza and pint of super-premium ice
cream, at least not yet.
So you sit down with a relatively healthy dinner of
pasta and salad, turn on the TV and start shoveling
food into your mouth. But after a few bites, your fork
starts mildly vibrating, indicating you should be
eating more slowly. You finish your meal and head
back to the fridge/freezer. You can now see the ice
cream, as you've finished your light meal, but there
Text and image from Ben Hamamoto at Institute for the Future.
31. Tim berners-lee
the Web is critical not merely to the digital
revolution but to our continued prosperity—and
even our liberty. Like democracy itself, it needs
defending
32.
33. tweet
A response to tim berners-lee‟s idea of
“universality” and openness online
35. Human
Clinton Cards is based in the U.K. and has launched a
Facebook competition to give fans a chance to have their
Christmas wish come true.
To enter, you simply „like‟ Clintons‟ Facebook page and
write a brief description of what would make your or
someone else‟s Christmas the best one ever.
Some entries have included going on a holiday, spoiling a
loved one, and having a Christmas feast with the whole
family.
via PSFK: http://www.psfk.com/2011/12/card-company-will-grant-a-wish-to-a-facebook-fan.html#ixzz1fb1s4yOU
36.
37. Trends
Mobile Internet
Innovation
Online Advertising (finally earning more than
print)
Online Commerce (By 2014, over 3 billion of the
world's adult population will be able to transact
electronically via mobile or Internet technology.)
Cloud Computing
