PRO/MRO

1. careeropportunities:
publicrelationsofficer(PRO)/mediarelationsofficer(mro)

2. APublic/MediaRelationsOfficeris…
a person/group that takes care of the publicity and reputation
of a company. It evaluates and filters the information that is given
out to the public, only takes our press releases that not only makes
the company look good but attracts clients and investors.

3. characteristicsofPRO/MRO...
a. Intermediataries
1. Industry spokesperson
2. Stock analysis
3. Investors
4. Trend setters
5. Industry analysis
6. Costumers

4. characteristicsofPRO/MRO...
b. Range of personal connections
c. Range of researches
1. know competition well
2. know industry well
3. know context that your service/product is utilized in
4. know customers
5. know customer’s interests

5. characteristicsofPRO/MRO...
d. Level of credibility
e. Level of precision
f. Based on ‘relationships’
1. Thorough knowledge of the influencer’s need
2. Timely response to an influencer’s requests
3. Unique accessibility to important executives in your organization
4. Truthfully stating your case

6. promotion/careerladder...
MANAGEMENT-LEVEL POST
PR OFFICER/ACCOUNT EXECUTIVE
PR ASSISTANT/ Jr. ACCOUNT EXECUTIVE
1 OR 2 YEARS
2 OR 3 YEARS

7. thingsinvolvedinpublic/mediarelations...
a. Press Releases

8. thingsinvolvedinpublic/mediarelations...
b. Media alerts
c. Press Tours
d. Trade shows

9. thingsinvolvedinpublic/mediarelations...
e. Email marketing
f. Social Networking

10. dutiesandresponsibilitiesofpublic/mediarelationsofficer...
● planning, developing and implementing PR/MR strategies;
● liaising with colleagues and key spokespeople;
● liaising with and answering enquiries from media, individuals and other
organizations;
● researching, writing and distributing press releases to a targeted
media;
● collating and analysing media coverage;

11. dutiesandresponsibilitiesofpublic/mediarelationsofficer...
● writing and editing in-house magazines, case studies, speeches,
articles and annual reports;
● preparing and supervising the production of publicity brochures,
handouts, direct mail leaflets, promotional videos, photos, films and
multimedia programs;
● devising and coordinating photo opportunities;
● organizing events including presscons, exhibitions, open days and

12. dutiesandresponsibilitiesofpublic/mediarelationsofficer...
● maintaining and updating information on the organization’s website;
● managing and updating information and engaging with users on social
media such as Twitter and Facebook;
● sourcing and managing speaking and sponsorship opportunities;
● commissioning market research;
● fostering community relations through events such as open days and
through involvement in community initiatives; and

13. public/mediarelationtypes...
a. Special Events
b. Special promotions
c. Public affairs
d. Internal relations
e. Community relations
f. High-tech PR

14. tobeapr/mrofficer...
a. excellent communication, interpersonal and writing skills;
b. drive, competence, flexibility and a willingness to learn;
c. excellent organizational and time management skills with the ability to multitask;
d. ability to cope with pressure;
e. creativity, imagination and initiative;
f. good teamwork, analytical and problem-solving skills;
g. business awareness and a good knowledge of current affairs;

15. THANK YOU!