TBB_Quarterly_Resale_Report_Q1_2015

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QUARTERLY REPORT - NORTH AMERICA
Commercial Truck Resale Market Trending
NEXT
Dec FebOct MarJanNov
Freightliner
International
Kenworth
GMC/
Chevrolet
Ford
SPRING 2015 | January 1, 2015 - March 31, 2015
Heavy Duty Day Cab
Tractors
* Includes Conventional - Day Cab Heavy Tractor, Conventional - Sleeper Heavy Tractor, Conventional - Day Cab Heavy Cab Chassis, Regular Light Pickup and Conventional - Day Cab Medium Cab Chassis.
INSIDE:
Equipment Analysis
- Heavy Duty Day Cab Tractors
- Heavy Duty Sleeper Tractors
- Medium Duty Trucks
- Light Duty Trucks
SUMMARY
Quarter 1 saw an incredible amount of increase in average pricing on the private resale market in
comparison to the end of 2014. There was a definite shift in momentum, which was in large part due to the
increase in the number of heavy duty cab & chassis and heavy tractors available on the market. Within
the past 6 months, January saw the lowest prices. January tends to be a slower month due to the number
of year-end sales that occur during Q4 and the large number of sales that have occurred in the past few
years for February and March. The largest month over month decrease within the last 6 months was during
November, which brought about a 6.7% increase in price on the overall truck private resale market during
February followed by a 15.3% increase in March. More heavy duty tractors and cab & chassis trucks are
entering the market with only a few light duty pickups available during Q1. All five of the US regions saw
volume increases between Q4 and Q1 with the largest being in the West followed by the Southeast.
This analysis was conducted using data over the last 12 months that powers the Truck Blue Book database. All currency shown is in U.S.
Dollars. Regions were selected based upon the Bureau of Economic Analysis standards and the 4-Region Canadian model.
SPRING 2015 AT A GLANCE
Top Regional Activity, by Volume Top 5 Commercial Truck Subtypes, by Volume
Southwest
AVERAGE ASKING PRICE TOP 5 SUBTYPES
Midwest
Southeast
West
Northeast
Conventional - Sleeper Heavy Tractor
Conventional - Day Cab Heavy Tractor
Conventional - Day Cab Medium Cab Chassis
Conventional - Day Cab Heavy Cab Chassis
Regular Light Pickup
Top 5 Manufacturers
by Volume

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Heavy Duty Sleeper
Tractors
HEAVY DUTY DAY CAB TRACTORS, AVERAGE UNIT ASKING PRICE, BY MONTH
Mack saw a large
drop in pricing during
December with a quick
turnaround in January
and the remainder of Q1.
Most of the individual
manufacturers stayed
relatively stagnant month
over month going into
March showing that the
majority of the overall
price variability was not
driven by these makes
going up in average price.
*Thisanalysiswasconductedusingaproprietarydatabase
ofresalemarketactivity,notcurrentlybeingsold.
Even though the 5 US
regions saw increases
overall, in terms of
heavy duty day cabs
the volume was slightly
lower in the Midwest.
Despite the decrease
in volume QoQ, they
continue to hold 28.7%
of the US market share.
Northeast saw no shift
in market share, but the
West was up 2.17% QoQ.
HEAVY DUTY DAY CAB TRACTORS, PERCENT MARKET SHARE, 5 US REGIONS
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
DecNovOct MarFebJan
Spring 2015Winter 2014
Midwest Southeast Northeast West Southwest
0%
8%
16%
24%
32%
40%
InternationalFreightliner MackKenworth

NEXT
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Medium Duty Trucks
HEAVY DUTY SLEEPER TRACTORS, AVERAGE UNIT ASKING PRICE, BY MONTH
There were only a few
Kenworth’s available
during January skewing
the pricing towards
the lower priced ones
available. Freightliner
quickly dropped from top
priced in January to the
lowest during February
at a 25.8% decrease.
Volvo and Kenworth
fought it out in March
for top pricing sleeper
tractors after Kenworth’s
dramatic changes in the
remainder of Q1.
Both the Southeast
and West saw volume
increases for sleeper
tractors in terms of
market share. Just like
on the day cab market,
sleepers dropped in the
Midwest losing 6.2% of
market share in Q1.
HEAVY DUTY SLEEPER TRACTORS, PERCENT MARKET SHARE, 5 US REGIONS
Midwest Southeast Southwest West Northeast
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
InternationalFreightlinerVolvoKenworth
DecNovOct MarFebJan

NEXT
0%
5%
10%
15%
20%
25%
30%
35%
Light Duty Trucks
MEDIUM DUTY TRUCKS, AVERAGE UNIT ASKING PRICE, BY MONTH
During Q1, International
went from the lowest
priced manufacturer
on the medium duty
market to the highest
nearly doubling within
the quarter. The only
medium truck among
these top four to not
drop in January was
Hino, up 2% from
the end of Q4 to the
beginning of Q1.
Unlike the heavy duty
market, the Southeast
held the most volume
during Q4 on medium
duty trucks. Despite
drops in market share
during Q1, they remain
the second most popular
region to sell class 4-6
trucks. During Q1, the
Northeast rose to the
largest market share up
3.4% from Q4.
MEDIUM DUTY TRUCKS, PERCENT MARKET SHARE, 5 US REGIONS
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
$50,000
Southeast Northeast Midwest West Southwest
InternationalFordHino Isuzu
DecNovOct MarFebJan

NEXT
Summary
0%
5%
10%
15%
20%
25%
30%
LIGHT DUTY TRUCKS, AVERAGE UNIT ASKING PRICE, BY MONTH
After all four manufacturers
converged in pricing
during December, Q1
brought about many
changes. Both Dodge and
GM/Chevrolet brands
dropped significantly
in price during March.
February numbers
were the highest in all 6
months. Freightliner saw
the only price increase in
March up nearly double
from February despite
such a low pricing January.
All four manufacturers
saw a price convergence
again at the end of Q2.
Light duty was the only
size class this quarter
where the top region
gained market share.
The Southeast was up
0.7%, but the Northeast
rose 3.6% between
quarters. This was highly
driven by the 3.3% drop
in market share in the
Southwest allowing room
for the Northeast to grab
some of that volume.
LIGHT DUTY TRUCKS, PERCENT MARKET SHARE, 5 US REGIONS
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Southeast Northeast Midwest Southwest West
FreightlinerDodge FordGMC/Chevrolet
DecNovOct MarFebJan

TOTAL EQUIPMENT TYPES
COVERED IN THIS REPORT
4
TOTAL EQUIPMENT TYPES
AVAILABLE IN THE GREEN GUIDE PRODUCT
30
TO FIND OUT HOW TO BRING THIS DATABASE TO YOUR ORGANIZATION, CONTACT:
Brian Dewey
brian.dewey@equipmentwatch.com
ph: 770-618-0201
NEXT REPORT AVAILABLE: JULY 2015
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