2. How to Format Your Content
Our Feed Setup Guide will help you
format your content for LinkedIn Pulse
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3. <?xml version="1.0" encoding="UTF-8" ?>
<rss version="2.0">
<channel>
<title>RSS Title</title>
<description>This is an example of an RSS feed</description>
<link>http://www.someexamplerssdomain.com/main.html</link>
<lastBuildDate>Mon, 06 Sep 2010 00:01:00 +0000 </lastBuildDate>
<pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate>
<ttl>1800</ttl>
<item>
<title>Example entry</title>
<description>Here is some text containing an interesting description.</description>
<link>http://www.example_link_to_story.org/this_story/</link>
<guid>unique string per item</guid>
<pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate>
<author>Name of person who wrote this story.</author>
</item>
</channel>
</rss>
Example of an RSS Feed:
Pulse accepts RSS, MRSS, APIs, & ATOM feeds.
Types of Feeds: RSS
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4. <?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
<title>Example Feed Title</title>
<subtitle>A subtitle that is optional about feed/company.</subtitle>
<link href="http://example.org/feed/" rel="self" />
<link href="http://example.org/" />
<id>urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6</id>
<updated>2003-12-13T18:30:02Z</updated>
<entry>
<title>Example Story</title>
<link href="http://example_link_to_story.org/2003/12/13/this_story" />
<id>urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a</id>
<updated>2003-12-13T18:30:02Z</updated>
<author><name>John Doe</name><email>johndoe@example.com</email></author>
<summary>Short snippet of article, preview, summary, etc. goes here.</summary>
</entry>
</feed>
Types of Feeds: ATOM
Example of an ATOM Feed:
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5. Here are some helpful links and tools for learning more
about RSS & ATOM feeds:
- RSS Tutorial for Content Publishers and Webmasters: http://www.mnot.net/rss/tutorial/
- RSS Best Practices: http://www.rssboard.org/rss-profile
- An Overview of Atom: http://www.ibm.com/developerworks/xml/library/x-atom10/
index.html
Types RSS & ATOM Tutorials
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6. Include the author of each post within
the <author><author> tags. Do not
include HTML in the <author> tags
and omit any bylines within the
<description> or <summary>tags.
Example:
<author>John Smith </author>
Include Bylines
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7. Include full-text content or a
minimum of 1500 characters in
your feed in order to provide the
best user experience on LinkedIn
Pulse.
Include links back to your site at
the end of each story. We also
encourage you to include links to
related stories that refer a user
back to your website.
Include Full Text
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8. Please include full-size images (at
least 300x300) in your feed. Pulse
will adjust the size to fit properly
across phones, tablets, and web.
Example 1: Include full size
images in the description tag
<description><img
src="full_url_to_image" /></
description>
Example 2: include full size
images in the feed tag
<media:thumbnail
url='full_url_to_image' />
Include Full-Size Images
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9. Include the name of your content
in the RSS feed so it shows up
properly when users add it to
Pulse. As a safe guideline, keep
titles to 20-character maximum to
ensure optimal display.
Example:
<channel><title>Example Feed
Title</title>...</channel>
Include a Feed Title
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10. Embed videos directly into the RSS
feed. We can work with MRSS or
HTML-5.
Example 1: <iframe width="560"
height="315" src="http://
www.youtube.com/embed/
OE4AH4DZtEI" frameborder="0"
allowfullscreen></iframe>
Example 2: Include HTML5-
compatible video urls in the feed
tag <media:content url='url'
medium='video'/>
Include Video
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11. • Wrap paragraphs in <p> tags. Do not use <br> tags to separate
paragraphs.
• Do not include style attributes in html elements. Create ids or
classes and include style blocks.
• Include the published date and time of each post in <pubDate>
tags. Example: <pubDate>Mon, 1 Jan 2014 19:01:08 +0000</
pubDate>
• Include at least 25 stories in your feed. Pulse users will have an
unfavorable UX with your content with less as 25 is our standard.
• The more feeds the better. Feeds from a wide breadth of content
(e.g. News, Technology, Business, etc.) offer more touch points for
members.
Additional Tips
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12. Step by step instructions to test your feed:
1. Tap on “Search” to enter the your feed title
Test Your Feed
2. Enter the feed title or category
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13. Next:
3. Tap on the feed name to see
the experience
4. Tap on “+” to add the feed.
Ensure that all images and text
come through as they should.
Test Your Feed
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14. How to test out your feed:
1.Log into Pulse with your LinkedIn account on an Android or iOS device
(Make sure you have the latest version).
2.Select “Add Content” (In apps, hit the Menu icon in the top left, then
Add Content at the bottom. In the desktop or mobile web, see the left
side at the bottom after you login).
3.Paste your feed URL into the search box and add it to any content
category.
4.Go back to the content reading section and view the feed you just
added.
5.Examine the name of the feed, make sure all tiles have thumbnail
images, click a tile and ensure that the post looks like it should
including full text, images, and more. If you have video in the feed,
make sure it plays correctly on mobile/tablets.
Test Your Feed:
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