The document provides branding and marketing recommendations for the Alliance for Musical Arts Productions (AFMA) nonprofit. It recommends the tagline "Find Your Beat" to entice curiosity about engaging with the arts. The branding would include a simple, changing logo; a redesigned website with blog and social media presence; and print materials like posters, palm cards, and banners. Marketing tactics propose guerrilla strategies like impromptu performances and raffles to promote engaging the community with the arts.

1. Find Your Beat
Alliance for Musical Arts Productions, Inc.
PhilADthropy 2014

2. BRAND BREAKDOWN

3. What is AFMA?
• Expression
• Hard work
• Rewarding
• Results
• Honesty
• Spirit
• Teamwork
• Identity
• Belonging
• Energy
• Achievement
• Refreshing
• Dedication
• Fun

4. The AFMA…
Engaging the community with hands-on
experiences through the arts

5. HOW DO WE BRAND THE ARTS
AS A VALUABLE INVESTMENT?

6. FIND YOUR BEAT

7. FIND YOUR BEAT
• A universal tagline that is not age-restrictive, and is
upbeat and intriguing
• The tagline “Find Your Beat” alone is vague enough that
it entices curiosity, yet when further broken down and
explained, it ties into the organization’s purpose of
uniting a diverse community through artistic expression

8. DESIGN DEVELOPMENT

9. COLOR SCHEME
• We chose to use black and white and an accent color that
changes according to the program involved, or the page in
the website.

10. NEW LOGO
• A new and fresh logo is necessary for the updated brand
and campaign
• The shape of a banner represents the banner that is
usually in performances to say what’s going on
• Kept the design simple so it doesn’t clash with the
organization name
• The color of the logo will change according to what the
material is about

12. EXECUTION

13. EXECUTION
• Website Redesigned
• Blog
• Social Media
• Print Media
• Guerilla Marketing

14. WEBSITE

15. WEBSITE

16. WEBSITE

17. WEBSITE

18. WEBSITE - BLOG

19. BLOG
• The blog will be the place for updates about members,
performances, quick news, etc.
• It will also be the place where you can upload and
comment on newspaper articles and other media about the
organization and performances
• Member Spotlight – members fill out a questionnaire and
get to be featured on the blog

20. SOCIAL MEDIA - FACEBOOK
• Through Facebook, we want to keep the community
updated on events and promotions, as well as engage the
audience through buzz content and announcements.
• We have created a Facebook profile and page, and
suggest content is posted three times a week
• Example posts are in your packet

22. SOCIAL MEDIA - TWITTER
• Through Twitter, we want to keep sponsors and fans
updated with the latest info on what’s going on with the
AFMA.
• A Twitter account has been created
• Suggested posts are in your packet

24. SOCIAL MEDIA - INSTAGRAM
• Instagram is a visual social media, meant for beautiful
pictures and cool videos. Whenever you see something
pretty or cool, post it on Instagram. There is no minimum
or maximum limit for Instagram posts.
• An Instagram post has been set up with post suggestions
in your packet

26. POSTER 1

27. POSTER 2

28. POSTER 3

29. PALM CARDS

32. BANNER UnbeatableBanners.com
3’ x 8’ - $55

33. GUERILLA MARKETING
• Play Your Beat
• Improv Performances / Flashmobs
• Pre-arranged Performances
• Raffles
• Flashbeat

34. Find Your Beat
PhilADthropy 2014