This document discusses how libraries can use Pinterest to market programs and collections, share local history, research guides, information about the library and staff, collaborate with other boards, share internal work, and incorporate Pinterest with other social media. It provides examples of how libraries currently use Pinterest for these purposes and tips for libraries getting started, including using branding, including library information when pinning, pinning regularly, and using comment and like features to encourage engagement.
7. Marketing
“Geek the Library”
Mitchell Community Public Library
“Events at the Library”
Kansas City Public Library
“Upcoming Programs”
West Hartford Public Library
Other ideas: Pictures from programs
8. Collections
Staff Picks
Fargo Public Library
Get Cooking
Calgary Public Library
Downloadable eBooks
Carmel Clay Public Library
Other ideas: New books, readalikes, virtual book
displays, memorials
9. Local History/Local Interest
Local History & Genealogy
Muncie Public Library
Photo Fridays
Toronto Public Library
Ray Bradbury Remembered
Waukegan Public Library
Other ideas: Old pictures of library and library
events
10. Research and Reference
Gale Virtual Reference Library
Las Vegas-Clark County Library District
Research Guides
Indiana University Maurer School of Law Library
Other ideas: Videos, handouts, cheat sheats
11. Library and Staff
Library Renovation Begins
Bethel Public Library
Meet Your Library Staff
Oakland Public Library
Other ideas: Employee of the month, staff favorites
12. Collaborative Boards
Reading Pets
St. Johns County Public Library
Other ideas: What are you reading, name this
person
13. Internal Work
FCPL Teens
Frankfort Community Public Library
Decide whether to make separate account for
staff
Find other libraries and librarians to follow. Use
the search box.
Other ideas: Bulletin boards, displays,
programming ideas, summer reading, building
and remodeling plans, quotes,
14. Incorporating with Other Social
Media
You can choose to inform followers of new pins
on Facebook and Twitter
You can add a Pinterest tab on Facebook
http://kimgarst.com/how-add-pinterest-tab-your-
facebook-fan
15. Other Things to Consider
Use your branding
Include library information
Pin regularly
Use the description box
Refollow your followers.
Encourage the use of comment and like features.
16. Sources
20 Ways Libraries are Using Pinterest Right Now
http://edudemic.com/2012/03/20-ways-libraries-are-using-pinterest-right-
now/
Pinterest Image #1
http://lemontreecreations.blogspot.com/2011/09/pinterest-we-love-you.html
Pinterest Image #2
http://www.psiquilt.com/2011/07/pinterest.html
Think of Pinterest as a virtual bulletin board. Just like you would cut out articles and pictures and pin them, you can do it all virtually to Pinterest. You’ll pin a picture to your board that serves as a link to a webpage. You can create multiple boards so each one is a different category.As of February 2013, Reuters and ComScore said that Pinterest had 48.7 million users. In 2012, it was reported that 83% of users were women, although this is not refelective of every country. In Britain, more men use Pinterest than women. Also popular with the 35-44 age range.Why should a library be on Pinterest? Because it’s where are patrons are, and we want to reach them.
Create an accountCreate boardsFollow friends and strangersSee what’s popularPin your own stuff (Add button)