This document provides information on developing an advanced social media strategy for a chapter. It discusses deep diving into social media use through immersive problem solving sessions. It also outlines considerations for websites, systems, marketing, and fun when creating a social media strategy, including costs, customization options, ownership, and learning curves. Attendees are then instructed to work in tables to develop a social media strategy to take back to their chapters. Contact information is also provided for continuing the conversation.

1. Social Media: The Next Generation Take your chapter’s social media strategy to the next level.

2. Social Media Media for social interaction, using highly accessible and scalable communication techniques. The use of web-based and mobile technologies to turn communication into interactive dialogue.

3. Deep Dive An advanced lab. Fast paced, in-depth sessions designed to immerse attendees into a situation for problem solving or idea creation.

5. Putting it all Together Fun Website Systems Marketing

6. Website .com v .org Ownership Customizable Free User friendly Small to medium learning curve

7. Systems Gmail account Shared documents In case of emergency Free User friendly Small learning curve

8. Marketing “One Stop Shopping” Marketing Events Surveys Social Media enabled Cost Systematic Small to medium learning curve.

9. Fun Vital Creative Cutting edge Viral Free Small learning curve

10. Your Turn With your table, create a social media strategy to take back to your chapters.

11. Follow Me Facebook: Jessica.Leanne.Kincaid / wcrlv Twitter: JessicaKincaid / wcrlv YouTube: TheJessicaKincaid / wcrlvnv WordPress: Jessicakincaid.wordpress.com / wcrlv.org Jessica.L.Kincaid@gmail.com (702) 413-8872