Minnesota Chapter Revitalization Submission 2011

1. Chapter Revitalization

2. Catalysts For Change:
What We Saw First: Recent Reflections:
Low event attendance Twin Cities ARMA...better
Competing with webinars -End-user Driven
High effort level -Decentralized
Vendor heavy -Solid Attendance Revenues
Lack of networking -Board Member Incentives
-...Active Board Members!
-Lack Social Events...
IBF model
# of ECM Related UG's & Assoc.
A recap of the motivations that moved us last year, and some new
observations that have motivated some of the adjustments we are putting
in place now.
AIIM Structure has changed over the years, Chapters need to recognize
and adjust.
Internet Benchmarking Forum...END USERS paying up to $40 GRAND per
year!!
Lots of UG's and Associations we should be communicating and
cooperating with.

3. AIIM Chapter Mission??
1. Provide education? (No, AIIM Roadshow and
Certification Programs meet demand.)
2. Provide content? (No, EVERYONE is already
providing content and it's easy to Google.)
3. Provide seminars? (No, Others have greater
incentive and are better aligned with End-users.)
Provide Peer Networking? YES...between
individuals AND regional organizations!
Where can we fill a real NEED.
How can we ADD VALUE rather than compete with OVER SUPPLY of
legacy value.
pointing out some considerations for the benefit of anyone who may not
have considered them previously or so others may openly disagree and
provide another point of view.

4. Chapter Mission Statement??
To foster community among regional
User Groups, Associations, Vendors
and End-users by facilitating tools and
events designed to increase
participation, strengthen
awareness and ultimately accelerate
the adoption of ECM technologies.
Last year at leadership they were asking the question, 'what should our
mission be'
This is just a suggested first draft of what is on my mind, and nothing
official.

5. Network and Socialize
Lectures are a dime a dozen
Fragile economy
Networking = security

6. Participation Appeal
People like to share their own ideas and participate in
conversations/solutions.
We are getting high marks for our open format.
We have reduced out planning time by 90%.
Vendors get to listen while End-users open up.

7. End-users Need to Lead
Sometimes nails don't like hammers. :)
If your a hammer, everything looks like a nail.
When vendors make all the topic decisions, bias can't be helped.
End-users get 'bent out of shape'
It's normal for AIIM to be vendor heavy....HOW MANY PEOPLE IN THIS
ROOM REPRESENT A VENDOR?
Let End-users lead and we will SERVE.
IBF
Try forming End User Topic Committiees ...and have them meet for 30
minutes immediatly following other events to make it easy.

8. The 'Vendor Advantage'
Can we gift wrap that for you?
VENDOR RESPONSIBILITIES:
Invite your customers to a FREE event.
Prepare nothing
Buy them drinks for 25 cents
LISTEN to them discuss topics IMPORTANT TO THEM
Gold and Platinum sponsors get a 'Reserved' table. (Table Tents with
"Thanks for your sponsorship Vendor X"

9. Annual Sponsorship
...get tactical
X
Not Enough
WHAT DOES THE BOARD NEED TO DO?
Build and maintain list of potential sponsors.
Include fields for
-When do they like to give
-What do they like to give
-Their topics of interest?
Create Sponsorship Calendar
-with reminders
-capable of passing on...
Divide list to board members
Offer incentive for target $
-$1K toward AIIM national?
-AIIM Certification Training?

10. Sponsorship Packages
Platinum Marketing & Membership Package $2,500.00
· Recognition and introductions at all six MN Chapter events
· Reserved Table at five Thirsty Thursday events.
· Prominent display of company logo on Minnesota AIIM communications &
website.
· Three (3) AIIM National Professional Memberships
Gold Marketing & Membership Package $1,500.00
· Recognition and introductions at three MN Chapter events
· Reserved Table at three Thirsty Thursday events.
· Prominent display of company logo on Minnesota AIIM communications &
website.
· One (1) AIIM National Professional Membership
Silver Marketing & Membership Package $300.00
· Recognition and introductions at one MN Chapter event of your choice.
· Company logo on single event communications

11. ECM Central
Become 'Command Central' for all ECM related activities in your region.
Connect with other User Groups, Associations, etc.
Create and offer a centralized 'Calendar of events' for
ALL ECM RELATED GROUPS to use.
Organize an annual meeting with regional ECM group leaders to share
ideas.
Maintain 'regional ECM directory' of who's who. ADVERTISE IT, but don't
make it public. (We don't want to publish personal contact info)