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Introduction to social media

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Jessica Stahl
Jessica Stahl

Last update: September 22, 2011

TechnologyNews & PoliticsBusiness
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Social Media What and Why (Tomorrow: How)
Why are we learning this? Social media can be a great reporting tool… Catch a story before it breaks Get on-the-ground insights and tips Find unique angles and new stories Expand your sources Understand what your current (and potential) audience wants to know
Some examples from VOA Cecily Hilleary’s Twitter Steve Herman’s Twitter
Live coverage of the earthquake in Japan http://www.voanews.com/english/news/Major-Earthquake-Tsunami-Hit-Japan-117785138.html Audio interview with a Japanese woman in Tokyo, contacted through Facebook First-hand accounts, found on social news site “Reddit” Informative video from NOAA, found on Twitter
Interview with a blogger found on Pakistani social media site “Reform Fraternity” Interview with another blogger This article also contained 2 more anecdotes contributed by people found on social media South Asian Women Caught Between Tradition and Modernity http://www.voanews.com/english/news/asia/South-Asian-Women--between-Tradition-Modernity-119185479.html
Daughter of Prominent Bahraini Activist Challenges Obama http://www.voanews.com/english/news/middle-east/Daughter-of-Prominent-Bahraini-Activist-Challenges-Obama-119709944.html Interview for radio and web with the daughter of an arrested Bahraini activist, found and contacted on Twitter
Peace Corps Volunteers Share 50 Years of Memories http://www.voanews.com/english/news/usa/Photo-Essay-Volunteers-Share-50-Years-of-Peace-Corps-Memories-117524744.html We found photographs on Flickr from Peace Corps volunteers stationed in every region and from every decade of Peace Corps operations, and interviewed the photographers about their experiences
What is social media? Twitter Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],But social media is also….
What is social media? Essentially just any digital platform on which people interact with each other – yeah, it’s pretty broad Source: Fredcavazza.net
What changes in our jobs? EVERYTHING! ,[object Object],[object Object],[object Object],NOTHING! ,[object Object],[object Object],[object Object]
Answering some common complaints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using the right tricks and tools helps you cut down on the noise and use the tools for what you really need them for
The lesson plan is… Today: Introduction to social media Tuesday: Basics of Twitter – learning the language and conventions Wednesday: Some practical applications of Twitter Thursday: Making Twitter your newswire

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Introduction to social media

  • 1. Social Media What and Why (Tomorrow: How)
  • 2. Why are we learning this? Social media can be a great reporting tool… Catch a story before it breaks Get on-the-ground insights and tips Find unique angles and new stories Expand your sources Understand what your current (and potential) audience wants to know
  • 3. Some examples from VOA Cecily Hilleary’s Twitter Steve Herman’s Twitter
  • 4. Live coverage of the earthquake in Japan http://www.voanews.com/english/news/Major-Earthquake-Tsunami-Hit-Japan-117785138.html Audio interview with a Japanese woman in Tokyo, contacted through Facebook First-hand accounts, found on social news site “Reddit” Informative video from NOAA, found on Twitter
  • 5. Interview with a blogger found on Pakistani social media site “Reform Fraternity” Interview with another blogger This article also contained 2 more anecdotes contributed by people found on social media South Asian Women Caught Between Tradition and Modernity http://www.voanews.com/english/news/asia/South-Asian-Women--between-Tradition-Modernity-119185479.html
  • 6. Daughter of Prominent Bahraini Activist Challenges Obama http://www.voanews.com/english/news/middle-east/Daughter-of-Prominent-Bahraini-Activist-Challenges-Obama-119709944.html Interview for radio and web with the daughter of an arrested Bahraini activist, found and contacted on Twitter
  • 7. Peace Corps Volunteers Share 50 Years of Memories http://www.voanews.com/english/news/usa/Photo-Essay-Volunteers-Share-50-Years-of-Peace-Corps-Memories-117524744.html We found photographs on Flickr from Peace Corps volunteers stationed in every region and from every decade of Peace Corps operations, and interviewed the photographers about their experiences
  • 8.
  • 9. What is social media? Essentially just any digital platform on which people interact with each other – yeah, it’s pretty broad Source: Fredcavazza.net
  • 10.
  • 11.
  • 12. The lesson plan is… Today: Introduction to social media Tuesday: Basics of Twitter – learning the language and conventions Wednesday: Some practical applications of Twitter Thursday: Making Twitter your newswire