This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.

1. Social Media Marketing UNF Entrepreneurship Class September 28, 2011

3. @jessiet09

7. “ We don’t have a choice on whether we DO social media, the question is how well we DO it.” - Erik Qualman Founder of Socialnomics

8. Why the shift towards social media?

9. Consumers are increasingly resistant to cold, impersonal marketing messages.

10. 78% of consumers trust the advice of other consumers* *According to Nielsen’s “Trust in Advertising”

11. A 2009 study by Razorfish found that 65% of consumers report having a digital experience that positively or negatively changed their opinion about a brand. Of that group , 97% indicated that their digital experience influenced whether or not they eventually purchased the product from that brand. These conversations are taking place, with or without a business’ participation.

12. The ROI of social media is that your business will still exist and be relevant in five years Socialnomics.net

15. Facebook has more than 800 Million Active Users! Source: www.kenburbary.com

17. “ The Internet is instant. Social media is instant. And you have to be ready to participate consistently, and in a meaningful way, if you want to win.” -Jeffrey Gitomer Author, Social Boom! How to Master Business Social Media

24. Facebook

29. Linkedin

42. Twitter

46. Google+

52. Foursquare

58. Questions?

59. Thank you! Thomas Marketing Consulting Jessica Thomas, Owner 904-651-7976 [email_address] www.ThomasMarketingUSA.com www.facebook.com/ThomasMarketingUSA www.facebook.com/JessicaRThomas00 www.linkedin.com/in/JessicaThomas10 Twitter: @jessiet09