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Increasing your value as a product:   open source and open content business models Jessica Coates Project Manager, Creative Commons Clinic Queensland University of Technology September 2008 AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Disclaimers  ,[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Paying for Open  ,[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Paying for Open  ,[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
[object Object],Open Source (software) AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J   Always operated in business world About 10 years old Open Content (music, text, images, video) Started with amateur and gift cultures Main customers = private individuals Economics focuses on compensation for existing product Main customers = commercial businesses Economics focuses on funding software production
[object Object],Open Source Contributors AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J   Government – public servants developing software eg Brazil, Australia Researchers with grants Specialist OS companies – eg RedHat, Sun Companies using OS – eg HP, IBM, eBAY Volunteers – amateurs, those with other jobs Open Content Contributors Government – public broadcasters, libraries, museums eg BBC, ABC, Powerhouse Museum Researchers with grants Professional Artists – Nine Inch Nails, Knives at Noon Artists using SA material – eg ccMixter
[object Object],[object Object],[object Object],[object Object],Software Businesses  AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J   OS – focuses on providing many products tailored to only a few businesses Main difference between traditional model and OS = adaptability Content Businesses OC – focuses on ‘long tail’ ie many performers selling to only a few fans Main difference between traditional model and OC = distribution ,[object Object],[object Object],[object Object],[object Object]
Non-Commercial – is it a big difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Sell yourself, not your product   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Payment  ,[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional tool AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Cory Doctorow ,[object Object],[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative “ The Internet not only sells more books for me, it also gives me more opportunities to earn my keep through writing-related activities.”
Advertising supported AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
Revver  ,[object Object],[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative
Charging for premium service AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J   +
Beatpick ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative
Thanks ,[object Object],[object Object],[object Object],AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J   This slide show is licensed under a Creative Commons Attribution 2.5 Australia licence. For more information see  http://creativecommons.org/licenses/by/2.5/au/ .

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Open Source v Open Content Business Models - English version

  • 1. Increasing your value as a product: open source and open content business models Jessica Coates Project Manager, Creative Commons Clinic Queensland University of Technology September 2008 AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Promotional tool AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  • 12.
  • 13. Advertising supported AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J
  • 14.
  • 15. Charging for premium service AUSTRALIA part of the Creative Commons international initiative CRICOS No. 00213J +
  • 16.
  • 17.