Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.

1. CAPABILITIES OVERVIEW

2. INTRODUCTIONTOTWIST
...A SMALL BUSINESS WITH BIG IDEAS
Twist is a lean, agile, relationship-rich communications powerhouse specializing in getting your
company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into
your team dynamic and help drive off the chart results.
How?
Twist offers you just that little extra “something” that breathes life into your brand or campaign and
positions your business, product or service as a consumer “must have”. Your team is designed to
meet your needs, features some of the brightest minds, and it is those minds that actually work on
your business. We keep it sleek, not loading your account with extra bodies that drive costs up
without adding value.
Twist is the un-agency!

3. CAPABILITIES
We service local, national, and international clients in a wide range of verticals:
Fully integrated strategic planning (and we enjoy implementing too!)
Product/business launches
Brand revitalization and/or repositioning
Target market extension
Visibility enhancement
!
Public relations
Press materials – electronic and physical
National and international onsite media relations
Partnership development
Press tours and events
Media training
Speechwriting

4. CAPABILITIES CONTINUED....
!
Promotions
!
!
Government and community relations
!
Interactive marketing/social media
!
Event production and support
Concept development
Red carpet and green room management
Internal team support
!
Creative services
Collateral development and refresh
Branding
Presentations
Website/microsite design
Revision of non-US materials for the US
marketplace

5. SAMPLE OF CLIENTS SERVICED

6. CASE STUDIES
&
CREATIVE SAMPLES
★ Please note, campaign information and results statistics may be limited due to client and/or partner agency confidentiality agreements

7. CASE STUDY: WAL-MART
Challenge: Position Wal-Mart as caring, connected to the community, and cool
enough to meet the needs of the elusive “selective shopper”.
Solution: A brand-enhancing partnership withTime Warner was developed to link
Wal-Mart with the film world. In addition to revenue generating in-store movie
promotions and award-winning creative, the campaign called “Voices of Color”
featured the nationally televised Wal-Mart commissioned documentary entitled “Will
to Survive -The Story of the Gullah/Geechee Nation. To further drive visibility for the
retailer we:
• Created a multi-dimensional education program as support for the film -
curriculum kits were distributed globally to schools, non-profits, churches and
libraries at no charge.
• Developed strategic partnerships with the Field Museum (Chicago), members of
the State House of Representatives and State Assembly, Schomburg Cultural
Center (NewYork) and many others to expand program visibility and enhance
the retailer’s corporate reputation.
• Hosted highly-experiential, standing room only film launch events chock-full of
celebrities, tastemakers, media, and community and political influencers (as
attendees and participants) in Chicago, NewYork, Miami, San Francisco, Los
Angeles, and Berlin, Germany.
Results:This campaign resulted in tens of millions of national and international
media impressions as well positive word-of-mouth buzz from around the globe.
Beneficial relationships were built, congratulatory letters from politicians, educators,
and the general public (many of whom were not originally fans of the retailer) were
received. SixTelly honors and an International Cinema Award were earned.
“...the film screenings were great events. Wal-Mart was
was well received by the crowd. As a company we had
some good media visibility and appreciation by key
influencers. The reception was very well orchestrated
and quite effective..”
K. McCall
Public Affairs
Wal-Mart Stores

8. CASE STUDY: BP
Challenge: Generate interest in the BP franchise program among ambitious,
entrepreneurial professionals of color and women who have at least $700,000 of
liquid capital available and could support a $3-4 million investment. Target
markets were Chicago, Indianapolis, Cleveland, Pittsburgh, and Atlanta.
!
Solution: Twist and our agency partner implemented a multi-layered,“grass-
roots” approach to meet our objective:
• Collaborated with high-level influencers to further our efforts to ensure that all
key leaders and influencers within the market were included.
• Secured relationships with pivotal business, government, and community
leaders, such as Mayor Franklin of Atlanta, as a way to build a coalition, and
assist us in our community outreach efforts.
• Hosted successful informational meetings, luncheons and dinners with agency-
identified government officials, business, community, religious, and civic leaders
to help educate and raise awareness about the BP franchise program.
!
Results: By every measure, our efforts were a success. It was the first
time the client ever participated in a forum like this and was so positively
received - they were amazed at the caliber of influencers, politicians and
prospective investors who attended the meetings and expressed interest in
the BP franchise offering. The meetings were well-represented with
politicians such as Atlanta Mayor Shirley Franklin; key influencers from the
Chambers of Commerce and lead social organizations; CEOs of mid-size
firms; and c-suite executives in the banking, legal and finance industry. Many
came prepared to discuss and/or start the sales process - which helped BP
executives meet their business development goals. The client was so
impressed with the team’s work that they contracted the team to use this
same model to attract an even wider audience of prospects.
“Jetta brought a strategic perspective to my business that help
the company find, reach and secure its diversity goals. She has
key contacts throughout the US and is able to mobilize at a
moments notice. I am impressed with her candor and ability to
formulate and get the right message to the client. Her keen
understanding of PR strategies and tactics for media and
corporate communities is extremely valuable. I would highly
recommend Jetta and her company as a partner for any major
projects. Jetta made me and our company look good while
exceeding our objectives. Jetta will be the first person I call for
our next PR project.”
!
M. Carr -
National Franchise Manager,
BP

9. Challenge: Generate excitement and awareness
about the new Gucci store opening, create consumer
engagement with the Gucci brand and product while
providing online support for off-line marketing and PR
activities.
!
Solution: Leverage user-generated content to
enhance online consumer experience and create buzz
around the opening:
• Local fashionistas were asked to submit photo of
their favorite NewYork spot.
• This included the engagement of Gucci CEO,
creative director, renowned international
fashion bloggers, and Gucci consumers.
• Best entries were added to the Google map, and
the four top posts won a limited edition Gucci
Loves NY handbag.
• Interactive map and location data were integrated
to enhance site navigation and consumer
experience.
The opening was filled to capacity and well covered by
the press.
CASE STUDY: GUCCI LOVES NY

10. CASE STUDY: COCA-COLA
Challenge: Fully leverage Essence Music Festival sponsorship to deliver maximum
exposure for Coca-Cola in the media and marketplace; ensuring that in the sea of
sponsors, Coca-Cola shined the brightest.
Solution: Twist and our agency partner implemented an aggressive
media push to ensure Coca-Cola’s efforts were recognized in local and
national media. Prior to the event, we engaged the press to develop
coverage opportunities and position Coca-Cola’s media relations team as a
trusted and responsive information source. Outreach efforts included:
!
• Pre-pitched local broadcast outlets several days prior to the release of Coca-Cola’s
EMF press release to gain traction, stoke interest
• Personally invited attending media to Coca-Cola events (which we designed to be
alluring to the press)
• Connected the Coca-Cola client with high-profile celebrities for coverage-
generating photographs
• Every day, mass-distributed media alerts and personally crafted media pitches and
e-mails were serviced to keep Coca-Cola at the forefront of the media’s mind.
• Working closely with the dedicated wire image photographer, we developed shot
lists for each of the planned Coca-Cola events and cataloged images to ease the
approval process.
!
Media relations efforts to promoteThe Coca-Cola Company’s involvement
with and sponsorship of the 2008 EMF were a tremendous success, as
Coca-Cola and its brand were featured in a number of national and local
print, broadcast and web-based outlets.This was one of the best media
efforts Coca-Cola had seen in their years of sponsoring the EMF.
“…you guys rocked the PR plan!”
!
S. Ringer
Portfolio Activation Manager
Coca-Cola North America

11. CASE STUDY: IDOT
Challenge: About to embark on a massive $1 billion project to reconstruct the
Dan Ryan and Kingery expressways in Chicago, the Illinois Department of
Transportation faced issues of credibility and trust based on a historically dicey past
relationship with the community. IDOT was under new leadership and needed
assistance with changing the way they were perceived and counsel on how best to
keep drivers informed of traffic impacts and encourage them to re-route.
!
Solution: We designed an integrated marketing program focused on honest, open,
responsive and inclusive communications:
!
“Road Doctors” - an ad campaign featuring actual IDOT engineers “performing
open highway surgery” was developed to portray the project as a necessary
improvement and to humanize IDOT workers.
“There is a way out. Reroute!” - an integrated marketing effort encouraged use of
alternate routes to help maintain efficient traffic flow.
Through numerous events and one-on-one meetings with the media, community
organizations, local businesses and elected officials, the team raised awareness of
IDOT’s community hiring and small business contracting initiatives - positioning
IDOT as a committed employer - which resulted in increased support from the
community.
!
We secured more than 2,400 articles. One day before construction, the Chicago
Sun-Times wrote “the incessant drumbeat that drivers should avoid the Dan Ryan
Expressway is getting through to the people” and a week into construction, the
Chicago Tribune reported a 30% increase in South Side commuter train ridership.
The campaign was honored with the Gold 2006 Service Industry Advertising
“You raised the bar for the other Dan Ryan
consultants...”
!
R. Black
Chief of Staff
Illinois Department of Transportation

12. CASE STUDY: DOGNIN
Challenge: Dognin, well-crafted, stylish handbags from Paris, had visibility and rave
reviews in Europe, China and Japan, but sought to enter the U.S. market with bang.
Dognin sought strategic planning counsel on how to drive awareness and demand for
their luxury product as well as the proper allocation of their U.S. marketing budget.
Solution: We flew to Paris to immerse ourselves in the corporate culture and
connect with the company’s leadership. Utilizing this knowledge and keeping
sales goals and budget in mind, an integrated plan was designed featuring:
• Courting of U.S. distributors, major department stores, and boutiques.
• Leveraging celebrity usage of the handbag as part of the awareness strategy (i.e. –
Dognin bag was carried by the character Samantha in “Sex in the City”
episode).
• Development of informational, high-impact electronic press kit.
• Media relations – Strategic outreach to print, internet, broadcast media and
fashion blogs to drive coverage which would result in the awareness of Dognin
among their key demographic (style-conscious women 18-54, earning $90k and
above).
• Influencer relations – Connecting with trendsetters through scintillating events.
The client now has clear direction and a plan of action which has resulted in
excellent budget allocation decisions and has prevented the wasting of funds.
!

13. Case Code: XNA3K
And he might be your most important consumer. At Nielsen, we’ll help him
find your product on the shelf. Our category management solutions deliver
unique & actionable shopper insights that help you drive value in & around
each store. Contact a Nielsen client service associate to learn how our
solutions can lead to increased sales and greater distribution at Wal-Mart
and other larger retailers. CALL 866-524-2568.
He shops in store 1502 twice a week.
Who is this guy? WATCHES 2 HOURS
OFTV EVERY DAY,
AND 5 ON SUNDAYS.
HAS AT LEAST ONE
GOOD FRIEND.
MARRIED. 2 KIDS
COLLEGE GRADUATE.
NEEDS A SHIRT.
CONSUMES 2.5 GALLONS
OF BEVERAGES WEEKLY.
CASE STUDY: NIELSEN
Challenge: Develop attention grabbing collateral that would correctly
position Nielsen as not only a data provider, but a high-touch, insightful
resource with broad capabilities able to provide real industry intelligence and
thought leadership.
Solution: Twist and our creative agency partners worked hand-in-hand
with Nielsen to gain a complete understanding of the full scope of the
product categories and brand messages; and ensured they translated to key
brand hot buttons /messaging requirements.
•This campaign, aptly named “Who”, identified the B to B consumer, and their
target audience, and spoke to them in their own voice.
•The ad templates showed people using everyday consumer products as well
as corporate marketing teams in their day-to-day environments and gave
insight into “Who” they really were and what they needed, loved, and desired.
•This arresting, innovative campaign delivered on our promise of flexibility of
use (from ad book to billboard) and to have the ability to break though the
barriers of the harried B to B consume ever barraged by messages during
business travel.
!
!
!
!
!
!
“I wanted to take this time to thank you for the wonderful job you all
did on developing our consumer ads.They are working wonderfully
well for us. I very much appreciate your creativity, professionalism and
patience as we worked through this project”.
!
C. Pearson-McNeil
SVP of Communications
Nielsen

14. CREATIVE: PRINT/BRANDING
OhioTourism
Auchentoshan
Nielsen
Chaka Khan
McGawYMCA
War

15. CREATIVE: ANNUAL REPORT DESIGN
James R. Jordan Foundation

16. CREATIVE: WEBSITE DEVELOPMENT
Website currently under development
DETROIT MOTOR CITY FALCONS WEBSITE

17. CREATIVE:WEBSITE DESIGN AND BRANDING
http://directeffect.net/tusk/2/splash.htm
High speed internet connected needed to view site optimally
TUSKEGEE AIRMENTRIBUTE SITE

18. TWISTTEAM

19. LEAD CONSULTANT: JETTA BATES
Unconventional. Passionate. Collaborative.Whirlwind. Results …
When Jetta Bates thought about her attributes and what was important in her professional and personal life, it made perfect
sense to name her companyTwist Communications.After all, she lives life that way – with a twist.
Bates knew doing business in today’s competitive environment required more than adhering to traditional corporate orthodoxies.
The action, attention, sales and profits go to those companies and individuals who are agile, fresh and offer products and
messages imbued with authenticity.AtTwist, Bates services a variety of national and international clients in film, fashion, beverage,
retail, entertainment, tourism and nonprofits.These clients benefit from original, fully integrated strategic approaches that make a
sincere connection to the marketplace.
Bates’ extensive client experience includes: Nielsen, BP,The Embassy of France, Miller, Coca-Cola, U.S. Cellular, Sears, BMW and
Euro Chicago. She consulted with Daewoo and traveled to Korea to assist the company’s entry into the U.S. marketplace. Bates
also was a member of the market introduction team for US Cellular (formerly PrimeCo), the first digital wireless carrier in the
United States. She helped US Cellular exceed their sales goals by 210 percent.
!
In government, Bates lead community and government relations for the ChicagoTransit Authority’s $530 million Brown Line rail
renovation. Bates ensured that the project was successfully capitalized at the federal level by obtaining support of the media,
elected officials and community leaders. She was then selected to direct and create the advertising and public outreach campaign
for the Illinois Department ofTransportation’s $1 billion renovation of the Dan Ryan and Kingery Expressways, which resulted in
the design of a groundbreaking, award-winning, integrated marketing campaign that caught the much-needed attention of Chicago
commuters.
Through her unique vision and consistent record of success linking organizations to their targets inextricably, Bates has also
successfully managed national publicity efforts around Wal-Mart/Time Warner’sVoices of Color initiative. She designed and led
the integrated, national campaign for the corresponding award-winning documentary “Will to Survive.”
A Columbia College graduate, Bates hails from Chicago but is passionate about her global citizenry. In addition to her work in
communications, Bates is also a travel expert, focusing on culturally experiential tourism. She is a contributor to many lifestyle
publications and has amassed an impressive array of awards, including Executive of theYear, US Cellular merit award for
marketing/sales, two President’s Clubs and the Gold SIAA award for public relations excellence. Moreover, her innovative and
strategic thinking earned Wal-Mart sixTelly honors and an International Cinema award.

20. TEAM BIOS:TERESKA HAMAN
Tereska E. Haman is a seasoned communications professional who has helped companies focus on developing
solutions to optimize their profitability and build their presence in the marketplace for over 15 years. She has
served as a driving force across world class marketing agencies leading consumer-focused initiatives in multiple
arenas — including McCann Worldgroup where she led a team of marketing professionals in transforming the
retail landscape forVerizon Wireless andTelecom multiple channels and store types.
!
Prior to McCann Worldgroup, Tereska worked at DDB, where she managed customer relationship marketing
programs for The Home Depot and Midas. At EURO RSCG 4D, she helped develop direct mail, customer
retention and loyalty initiatives for clients such as Sears, UnitedHealth Group and the American Bar Association.
Also while at EURO, Tereska worked on the launch of ExxonMobil’s single branding identity campaign providing
sales collateral, merchandising as well developing direct mail for their retail locations. In addition,Tereska has spear-
headed multicultural efforts for Burrell Communications across four of Procter & Gamble’s billion dollar brands
including Crest,Tampax, Folgers and Gain laundry detergent.
!
In addition to her professional endeavors,Tereska has involved herself in philanthropic efforts throughout her life
including direct service, event planning, fundraising development, and marketing communications. Tereska served as
Co-Chair of the African-American Women Leadership Council for the Chicago Foundation for Women and was a
founding member of the Associate Board and later became the Associate Board chair of Scholarship Chicago. In
addition, she has headed pro-bono programs for several organizations leveraging her corporate ties.
!
Adding to her volunteerism and pro-bono work, Tereska also founded and operated a not-for-profit geared
towards bridging societal gaps among women and girls as well as building self-esteem and sisterhood. She was also
honored as a “Tomorrow’s LeadersToday” recipient by Public Allies, an organization geared towards advancing new
leadership to strengthen communities, nonprofits and civic participation.
!
Her corporate and not-for-profit experiences have provided Tereska with a level of expertise in consumer
engagement, account/team management, client/community relations, strategic development, and conflict/resolution
tactics. Tereska earned her B.A. in English from the University of Delaware and is also member of Alpha Kappa
Alpha Sorority, Inc.
!

21. TEAM BIOS: DESIGN/TECHNOLOGY PARTNERS
Direct Effect New Media has more than 20 years experience in design and art direction, having worked
on projects including intranet design, brand development, rich media website creation, and print campaigns
for clients such as Kraft Foods, Bally'sTotal Fitness,The Nielsen Company, City of Chicago, and Coca-Cola.
!
Direct Effect’s founder Courtney Jolliff - artist, cutting edge designer, developer, and all around creative
visionary - has earned more than 25 industry awards.
!
Direct Effect
Codio Enterprise has a diverse pool of talented developers with over a decade of experience who work in a
multitude of environmental platforms such as: Flash, PHP, .NET, Java, and animation - and have experience in
intranet/extranet technology, community applications, social networks, information gateways/portals, desktop
applications, and data management.
Codio Enterprise works hard to provide superior client service by providing realistic time lines for projects and
meeting all deadlines. Clients are walked through every step of the process to assure them that their needs are
understood and being executed in a systematic fashion.
Codio Enterprise